The Effective Marketer

JULY 30, 2012

Social Media : just because you use Twitter and Facebook in school, it doesn’t mean you really know how to use it for marketing. Content Marketing : content marketing is not new , but it is all the hype now.

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The Effective Marketer

APRIL 26, 2012

Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). No wonder there is so much confusion when it comes to social media and viral videos! Problem is, many research papers contradict each other.

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The Effective Marketer

MAY 3, 2011

Not a new trend, but rather a need that has ben greatly amplified by the prevalence of social media channels which in turn is making companies look for technology solutions. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions. United States License.

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The Effective Marketer

SEPTEMBER 20, 2010

After being picked up by local media and sports commentators, fans raved about the new jersey. Banco Hipotecario’s facebook page has over 14,000 fans and was the centerpiece of their second phase of the campaign. Marketing News article, Marketing Across the Americas (requires login). Like Be the first to like this post.

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The Effective Marketer

JUNE 19, 2012

Interact with other webmasters on social media and encourage them to send you interesting links. Are they active on Facebook? Be on Facebook. You need to create at least some original content and, equally importantly, connect with and interact with those around you. Have an audience that spends a lot of time on Reddit?

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The Effective Marketer

NOVEMBER 18, 2011

Even the receptionist with her Facebook updates is creating content. If you are thinking about putting together a social media policy, for example, it would have to follow the brand strategy for your company. You’re not doing passive marketing anymore, you’re actively seeking out, enticing, educating, and engaging your audience.

Content Marketing 100

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The Effective Marketer

MAY 10, 2010

The duck has 165,000 facebook fans in the US. This entry was posted on Monday, May 10th, 2010 at 11:45 am and is filed under Communication , Marketing Strategy , Online Marketing , Social Media , Uncategorized. Here are some highlights of the Aflac duck’s impact: First year after the duck’s introduction, sales were up by 29%.

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The Effective Marketer

OCTOBER 14, 2009

By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections. This really cool tool I read about on Laura Ramos’ blog , shows the path between you and your desired target.

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The Effective Marketer

JANUARY 27, 2014

You want people to recognize the landing page whether coming from an email clickthru, a social media link or a Skype IM. Sharing icons for twitter, facebook and linkedin can help people spread the word and share with their network, increasing registration rates. Make sure the title of the webinar is prominently displayed on top.

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The Effective Marketer

JUNE 13, 2009

From free PPC tips , free guide on Facebook for business , free eBook on Twitter for Business , free email marketing guide , and other miscellaneous free stuff (some of which you wish you had never found). And if you do a simple Google search, you’ll find tons of other free stuff that does not require registration.

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The Effective Marketer

MARCH 9, 2010

Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. I think the only good thing going for them is that their name is recognizable and so people may spend some time deciphering their email. United States License.

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The Effective Marketer

MAY 1, 2012

If someone asks you a question of Facebook, Twitter or in blog comments, it is a good idea to create some content about it as it is more likely than that others within your niche market have the same question. Social media promotion – The most important aspect for promoting your site through content.

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The Effective Marketer

JUNE 26, 2012

Many of us have seen the firm that delegates marketing to a customer service rep who took a few creative writing classes and uses Facebook a lot. Brad Shorr is Director of Content & Social Media for Straight North, an agency that does web marketing in Chicago.

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