Paul Gillin

NOVEMBER 16, 2011

Facebook was identified as the most effective tool by a comfortable margin, but Twitter, LinkedIn and video sharing are all creeping up. It’s also worth noting that 81 percent of respondents use face-to-face interactions to connect with customers or prospects, underlining the fact that Facebook has its limits.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

JUNE 17, 2010

The site is free of advertising and the member list may never be used for promotions. Technology leaders like Microsoft, IBM and Cisco had hundreds or thousands of employees blogging as early as 2005 and those same companies are now expanding their footprint into social networks like Facebook, YouTube and, overwhelmingly, Twitter.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

JULY 14, 2010

Twitter and Facebook badges are now everywhere, and a company that is active on social platforms uses an average of eight of them. Scan the Twitter pages of a few big brands and you’ll see lots of self-congratulatory promotional messages but precious few “@ replies” or retweets. Blog comments should be answered within 48.

Media 50

Media Twitter Social Media Fulfillment 50

Paul Gillin

APRIL 13, 2011

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. In most cases, these efforts cost little or nothing more than your time.Here are some suggestions for leveraging social channels for event promotion. AcmeForums).

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

OCTOBER 11, 2012

Don’t just copy and paste the promotion from a webcast. The language we use on Twitter doesn’t fit well in the more generous confines of a LinkedIn or Facebook post. Facebook is more playful than LinkedIn. Use words like “you” and “I” a lot. This is a discussion, not a billboard. Minimize Copy and Paste.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

JANUARY 16, 2012

Effective deployment strategies demand a mix of promotion, training and tolerance of the adoption strategies that employees choose. Liew told of one product manager who spotted a post on the company’s Facebook page that he couldn’t decipher: “Holi hay ghar me mat bhetto.”

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Paul Gillin

JULY 29, 2010

Then the curator combs through the results to make decisions about what to publish, what to promote and what to throw away. Connections to popular content management systems make it possible to automatically publish content to a website and even syndicate it to Twitter and Facebook without leaving the CIThread dashboard.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Paul Gillin

FEBRUARY 7, 2011

Active members are promoted and applauded. Customer communities aren’t for everyone, and in the age of Facebook and LinkedIn, you actually need a compelling reason to start your own. As in most online communities, a very small percentage of members contribute most of the content, but those people can become heroes to their peers.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

DECEMBER 9, 2011

My attitude is to let people use their breaks to develop a Facebook account or check their Gmail so they can get used to how computers work,” Marx says. Promote success. The world of health care was about to begin its rapid march toward EHR, and there was no room for the technophobia that has long characterized the profession. “My

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

JUNE 24, 2010

Even then, a definitive correlation can’t be established until other factors are eliminated from consideration, such as a promotion or a new advertising campaign. It turns out that both programs are equally successful in boosting renewal rates, but the webcast promotion has a better ROI. The webcast ROI is superior, but not by much.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

MARCH 24, 2011

Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. I was also struck by the attention they paid to avoiding the temptation to use blogs as a promotional channel.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

JANUARY 20, 2011

So here’s the promotional message: Buy it ! Post your review on Amazon or tell us what you think on our Facebook page. The same tools can be applied – and we devote 250 pages to explaining how – but the tools that B2B marketers differ in some pretty basic ways from those liked by their B2C counterparts.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50