article thumbnail

How to Incorporate Geofencing in B2B Content Strategy

Valasys

Not only is the process of targeting hassle-free but it also facilitates the marketers to tag their audiences & prospects on the basis of their preferences & then allows the creation of personalized content for them, in order to attract their attention to optimize the Return on Marketing Investment (ROMI).

article thumbnail

5 Advantages of Market Basket Analysis in B2B Marketing

Valasys

The information is then processed to decide which products can be cross-sold and hence, must be promoted together. Furthermore, the generation of reliable insights from the MBA typically requires large volumes of transactional data to be processed. There are numerous advantages of incorporating Market basket analysis in B2B Marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). Besides, working closely with the sales team also gives marketers an idea about what they can do the best to contribute to the process of sales enablement to optimize the sales revenue.

article thumbnail

Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Not only do they build cool marketing campaigns but they can connect to your sales process. Romi was also a speaker on Agency 2.0 on how should agencies of the future be organized.

Web 2.0 100
article thumbnail

Perfect time to make a Sales Call in 2020

Valasys

In such a scenario, the best time to make a sales call is quizlet & the only one that needs to be researched & sought answers to for the marketers to effectively carry out their tasks of prospecting & to scale up the Return on the Marketing Investment (ROMI) from their sales endeavors.

article thumbnail

How to Define & Measure Social KPIs – Part 4

Valasys

In the previous 3 parts of the blogs created on Social Media KPIs , we discussed the vitality of defining & measuring the impactful Social KPIs for 2019 for the platforms such as Facebook, Twitter & Instagram. However, how to set the Social Media KPIs, remains the question that bothers the marketers. LinkedIn KPIs.

article thumbnail

How Virtual Event Marketing Benefits B2B Businesses

Valasys

The collected data after appropriate processing and cleansing can be used by the marketers to run several types of virtual events as well as to run several targeting and re-targeting campaigns. Often the sign-up forms can be used to capture the demographic, firmographic, technographic and intent-specific details of the clients.