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Apple privacy protections expected to cost big tech firms $16 billion in coming year

Martech

Apple’s privacy-protecting Identifier for Advertisers (IDFA) is expected to cost tech companies $16 billion in the coming year, an increase of 9%, according to a report by data solutions provider Lotame. Lotame expects Facebook to be the biggest loser again next year. billion, SNAP $546 million and Twitter $323 million.

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

UGA, GA4, and Privacy But first, a quick note about privacy. Because of the way it was developed, UGA could never be made European General Data Protection Regulation (GDPR)-compliant. All of the alternatives below have stronger privacy protections built in. If GA4 will meet your needs going forward, great!

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What Apple’s privacy changes mean for your deliverability

ConvertKit

You’ve probably heard about Apple’s latest privacy changes taking effect in September. Privacy is paramount, and we aren’t advocating that senders are entitled to a recipient’s open data. How Apple’s email privacy protection hurts creators. Nathan’s Twitter thread on Apple’s privacy update. Stay in touch.

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A different kind of Facebook privacy issue

Biznology

I've been in Europe the last ten days (coming home today) and it's easy to see how European cultures differ from that of America, especially when it comes to privacy. It all has to do with the default in Facebook that most conversations are private (just shared with your friends) rather than the Twitter default that tweets are public.

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Unriddled: New Data on Trust in Facebook, Product Announcements from Apple, and More Tech News You Need

Hubspot

A New Poll Shows Americans Trust Facebook Less Than Its Big Tech Counterparts. In the midst of ongoing backlash from the alleged misuse of personal user data, Facebook is earning less trust from Americans than other key players in the Big Tech space, according to a recent Reuters/Ipsos poll. Unriddled: The Tech News You Need.

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3 Powerful Ways to Use Social Proof in Email Marketing

Litmus

Plus, with open rates becoming less of a reliable metric due to Apple’s Mail Privacy Protection (MPP), email marketers should be thinking about other ways to measure success—and that means shifting focus to engagement metrics. This ensures your emails are always up-to-date with your latest Twitter and Instagram posts at every open.

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Everything Marketers Need to Know About Consumer Protection & Consumer Rights

Martech Advisor

Two of such regulations and compliances are the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA). As March celebrates National Consumer Protection Week (March 1-7) and World Consumer Rights Day (March 15), let's understand what you, as a marketer, need to know about consumer protection and rights.