Apple privacy protections expected to cost big tech firms $16 billion in coming year
Martech
APRIL 15, 2022
Apple’s privacy-protecting Identifier for Advertisers (IDFA) is expected to cost tech companies $16 billion in the coming year, an increase of 9%, according to a report by data solutions provider Lotame. Lotame expects Facebook to be the biggest loser again next year. billion, SNAP $546 million and Twitter $323 million.
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