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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Day 1 of #SMX Advanced includes keynote addresses from Google and Bing, conversion optimization best practices, audience targeting tips and social + PPC discussion. This panel opens with discussion on the potential power of optimization, which arguably fuels such powerhouse companies as Google, Netflix, Facebook and Amazon.

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Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)

Single Grain

But although they were getting a good ROAS, they weren’t able to increase conversion volume with their account structure. They were unable to scale paid social and search performance to get more conversion volume while maintaining a performance goal of 3 ROAS. while maintaining our ROAS performance goal. and scale sales by 1.7X

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So Long, Third-Party Advertising?

Unbounce

Assuming that most folks will choose to keep their data private, these people will essentially become ghosts when it comes to PPC campaigns on platforms like Facebook and Instagram. We’re talking about far-reaching privacy trends that may have you rethinking traditional PPC models. Why all the fuss about Facebook then?

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8 Effective Facebook Jewelry Ads to Increase Conversions

Single Grain

Are Facebook jewelry ads effective? Considering that 5-10% of global jewelry market sales occur online, targeting an audience on your Facebook page is, indeed, an effective way to increase e-commerce profits. Work With Us Why Facebook Jewelry Ads Are Effective Facebook has 2.96 Facebook ads are also extremely diverse.

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How to Improve E-Commerce Landing Pages with Paid Ads Data

Single Grain

a) Reaching a Significant Sample Size. Any test that’s dependent on subject input needs a large enough sample size to be statistically relevant. Run two concurrent, identical Google or Facebook advertisements, each pointing the visitor to a different instance of the landing page being tested. b) Turnaround Time.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

8 Hidden PPC Reports to Find Out” by Aaron Levy. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). 8 Hidden PPC Reports to Find Out . This is a long window of attribution, but again, works only for Facebook.

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How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

Native ads can work, but only if: You already have a working product : For our purpose, you should pick a product that has already worked in other paid ads networks (such as Facebook) or channels (such as email). Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). Final Thoughts.

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