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What B2B Marketers Need to Know About Social Media in China

KoMarketing Associates

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. They know there is a significant audience on social networks, but which one is right for your business?

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Contagion, Social Media, and Why Things Catch On

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. via Syncapse.

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Social Media Authenticity Lessons From Nicki Minaj

Convince & Convert

million Facebook fans, and 176,000 forum followers, HSN is a giant in the retail television world. But how does one stay engaged with such a large and diverse array of participants across all social networks? “At some level, you have to make it about the social and not about the media.” TwitterMirror.

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How Mayo Clinic Dominates Social Media

Convince & Convert

This social infrastructure is held up by a strong educational base of Lee’s design that has helped catapult the Mayo Clinic Social Media Network to success with over 800,000 connections on Facebook alone. How a solid training program leads to a successful and embedded social network. ScopeScope.

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Are you a social media marketing hunter?

Biznology

This is the next in the series, including Are you a social media forager? and Are you a social media marketing trapper? Are they on social media? Are they on Facebook for real or are they really on LinkedIn ? Are you a social media forager? Are you a social media marketing trapper?

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How to Deal with Brand Controversy on Social Media

Convince & Convert

Janice Person , Social Media Director for Monsanto , joins the Social Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. They work alongside media relations and branded communications.

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Five Situations Where Marketers Should NOT Use Automation

Webbiquity

It doesn’t matter if your target market is comprised primarily of retirees who’ve just discovered Skype and now use it to call their grandchildren. There’s little sense in posting identical updates across social networks when the likelihood is your prospects are only on Facebook or use email predominantly.