B2B Marketing Traction

DECEMBER 16, 2014

Here’s how: By telling stories about how your product has not only helped your customer’s businesses but also their personal lives. By telling the world how your company gives back through charitable donations or volunteerism. By telling the world what values your company stands for.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

NOVEMBER 18, 2015

So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. The founder’s thought was that one’s Pinterest board would suggest a person’s interests and personality ( see the article here ).

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

FEBRUARY 15, 2013

Opportunistic companies can copy your connections on social networks like Twitter and your Facebook company page, because both allow people to follow or like you without your permission (unlike LinkedIn or a Facebook personal profile). So what can you do when a competitor stalks your customers?

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

MAY 11, 2015

Do you need to beef up your engagement on your social media platforms such as Facebook, LinkedIn, Instagram or Pinterest? Get some customer-produced video testimonials about your products or services? Brand the selfie stick so that every time they use it, they think of you.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

OCTOBER 20, 2010

I do suggest that folks use some tools to automatically send links to new blog posts to Twitter or RSS feeds to send new press releases to a Facebook company page. My presentations on social media are intended to help people manage their time investment in social media so they see a way to participate and get results. No, no, no!

Social Media 100

Social Media Media RSS Twitter 100

B2B Marketing Traction

MARCH 10, 2010

Remember the boring person who spits when they talk and who cornered you at the cocktail party? Now, in social networks such as LinkedIn, Facebook and Twitter, people choose whom they want to follow. Save the 4th dimension for Facebook.” People buy from people they like. By all means be interesting and market in 3D.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 10, 2010

Remember the boring person who spits when they talk and who cornered you at the cocktail party? Now, in social networks such as LinkedIn, Facebook and Twitter, people choose whom they want to follow. Save the 4th dimension for Facebook.” People buy from people they like. By all means be interesting and market in 3D.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

SEPTEMBER 15, 2010

The reason to engage in social media sites online such as Twitter, LinkedIn and Facebook is to have authentic, engaging, transparent conversations with people with whom you want to connect. With authentic, transparent engagement in mind, is it OK to outsource your social media to a third party social media company or consultant?

Social Media 100

Social Media Media Transparency Ideal Customer Profiles 100

B2B Marketing Traction

JULY 2, 2014

Including a key image at the top makes the blog post more attractive and ensures that when you share the post on social media such as LinkedIn and Facebook, there is a great thumbnail image that makes the link to your post stand out. You can add color and interest with great graphics. This surprised me!

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

B2B Marketing Traction

OCTOBER 12, 2012

Now, a buyer can go on manufacturer websites and create 3-D images of what his or her car will look like, with the feature that person wants and in their color choice! After a while the car manufacturers and dealers made some changes to accommodate this new buyer. And the ability to be flexible, try out new technology, and measure results.

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

JULY 8, 2015

There is an art to getting followers and engagement on social media platforms like LinkedIn. The social media platform in question is LinkedIn. “I have a LinkedIn question. Last year I started an aggressive LinkedIn campaign. From what you know about LinkedIn, does this ring true? for group member viewing.

Linkedin 100

Linkedin Work Management Marketing Management Planning 100

B2B Marketing Traction

NOVEMBER 9, 2009

This book discusses why trust is important for social media – a must read if you’re thinking of getting into Facebook, Twitter, LinkedIn and blogging, and a great read if you’re already into these networks and activities or even if you consider yourself an expert. What is their personality?”.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100