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Elevate B2B Marketing News Weekly Roundup: B2B Performance Branding, Rising MarTech Spend, & Meta’s New AI Tools

Top Rank Marketing

MediaPost Follower Count Fully Live In Google Search Result Snippets Search giant Google has rolled out new social media site follower count displays for searchers seeking information about people, a change that could better help B2B marketers find subject matter experts who have sizable social media followings, Google recently announced.

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6 Ways to Make More Out of Your Facebook Ad Campaign

Convince & Convert

Whatever you think about Facebook, there’s one thing that’s hard to dispute: Mark Zuckerberg isn’t afraid to mix things up and try new strategies, and that’s especially true when it comes to advertising. Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now.

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B2B Marketing Trends: What to Expect in 2022

Zoominfo

According to research firm Ascend2 , about 70% of marketers either had intent strategies in place or were introducing intent as part of their toolkit in 2021. But it’s not as simple as buying ads on Facebook and tossing leads over the wall to sales.

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Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting

6sense

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Marketers need to go beyond basic intent, though. Buyer intent is increasingly demonstrating its potential for B2B marketers. Joseph Zappa.

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What’s In a Name? Now, So Much More.

PureB2B

With its ability to recognize buyer intent signals, deliver hyper-targeted audiences , and more recently, provide current engagement data based on its latest feature, ConfirmedConnect , it has been considered an essential business tool for sales and marketing professionals around the world. The post What’s In a Name?

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Going Programmatic to Get Your Content Seen

Convince & Convert

Is Red Bull a media company or a beverage company? But there’s no disputing that, for now, at least, Red Bull’s content operation functions very much like a media company. And it’s clear that more and more brands are following Red Bull’s lead and building full-fledged media divisions. Image via BigStockPhoto.com.

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Using search and email to recognize customer intent

Martech

For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent. Granted, web browsing was a stronger intent signal 20 years ago when browsing was confined mainly to desktops. That shows high intent.

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