Loyalty’s Biggest Opportunity is Now! What You Can Do When Cookies Go Away
The Customer
MAY 13, 2021
Here are four essential guidelines for marketers aiming to gain the tech know-how to replace cookies, STAT. The company said, in a blog statement , that it is doing so to preserve privacy and encourage alternate methods of personalized advertising. Easy to say, but exactly what does that entail? And it should be running with them.
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