Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Still getting up to speed on social media? Summit Holy Cow!

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Marketing Insider Group

AUGUST 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! Internet Trends From The Web 2.0 Share your thoughts, post a comment.

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

Marketing Insider Group

JUNE 24, 2010

That Is A Lot Of Time Spent Online Using Social Media Internet Trends From The Web 2.0 Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? With this list of opportunities to consider and steps to take, you are now ready to show your peers you are ahead of the game with the next hottest trend in marketing.

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Marketing Insider Group

JUNE 11, 2010

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Whoa – quite a mouthful!

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Customers decide when and how to engage with us in the buying journey.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

LEADership

DECEMBER 5, 2013

According to an infographic by Placester , generating leads is the highest obstacle B2B marketers come across which should be no surprise to us. As outlined in Placester’s infographic, various lead generation methods have been measured according to their effectiveness. Telemarketing. Miscellaneous Web 2.0

Telemarketing 40

Telemarketing Web 2.0 Lead Ranking Lead Scoring 40

Marketing Insider Group

JUNE 9, 2010

and then quickly thereafter “ how do I get started? ” First off, it is important to note that social media is not synonymous with Twitter or Facebook. These social media tactics can include the following: blogs, Facebook, Twitter, YouTube, Flickr, social media bookmarking, etc. Share your thoughts, post a comment.

Social Media 100

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Marketing Insider Group

NOVEMBER 11, 2010

Share: Read more from Social Media Blog , Blogwell , Marketing Innovation , Social Media , Social Media Campaigns 1 Comment Post a comment Trackbacks & Pingbacks BlogWell 2010: SAPs Social Media Strategy | SAP Web 2.0 Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Click here to cancel reply.

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

Marketing Insider Group

JULY 6, 2010

Try These Traditional Tactics Now How to Nurture The Great Unknown Leads Lead Generation Programs That Work Integrate Social Media Into Your Marketing Mix Confessions Of A B2B Marketer About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Marketing Insider Group

JULY 1, 2010

How to Get Your Voice Heard Using Social Media Getting yourself noticed is not an easy task especially when you are looking to promote your brand and generate sales. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Keep it up Brian Rice Jul 1 2010 Hi Jeremy, Thanks for the positive feedback.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Tactics 100

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Marketing Insider Group

MAY 18, 2010

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share: Read more from Social Media B2B Marketing , Social Media Campaigns Click here to cancel reply. Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

AUGUST 26, 2010

How to Get Your Voice Heard Using Social Media Getting yourself noticed is not an easy task especially when you are looking to promote your brand and generate sales. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

OCTOBER 7, 2010

He is currently focusing on managing all marketing campaigns, Tele Vendors, and a direct sales force in North America to drive sales pipeline and demand generation through strategic marketing with proven results and a clear ROI. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Click here to cancel reply.

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Marketing Insider Group

JULY 19, 2010

The companies that are able to create a sustainable responder generation program will see higher conversions and sales. In my 20 years of marketing, sales and Telemarketing experience I have created many “Tele Web” programs, and here are the top reasons they succeed. The key is to reach the prospect within 48 hours.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Marketing Insider Group

OCTOBER 5, 2010

In “ Revising Our Demand Generation Definition as B2B Marketers &# Adam does an excellent job of thoroughly putting a call to action out to all marketers that demand generation needs to be end-to-end. To support the above, I even like to be cautious about the term “demand generation&#.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Share your thoughts, post a comment.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

AUGUST 19, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 19, 2010 2 Subscribe Life Is Short! Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100

Marketing Insider Group

DECEMBER 7, 2010

In the era of Facebook, Google , Twitter and Yelp, buyers have as much control over the flow of information as salespeople. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Brian starts by saying that “companies are not adapting quickly enough.&# Share your thoughts, post a comment.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto? Share your thoughts, post a comment.

B2B Marketing 100

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Marketing Insider Group

JUNE 3, 2010

Share: Read more from Content Marketing Content Marketing , Inbound Marketing , Online Demand Generation , Sales Alignment 2 Comments Post a comment Ryan Beale Jun 3 2010 Hey Michael, Once again, nice tips here. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Best, Michael Click here to cancel reply.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Marketing Insider Group

OCTOBER 19, 2010

At the time, I was leading a large online demand generation program and had some thoughts about the state of the marketing and sales funnel. Share: Read more from Demand Generation B2B Marketing , Inbound Marketing , Online Demand Generation , Sales Alignment , Sales Funnel , Strategy 2 Comments Post a comment kenny madden Oct 19 2010 AMEN!!!

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

OCTOBER 26, 2010

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?" Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Planning 100

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Marketing Insider Group

SEPTEMBER 15, 2010

People do not “like&# brands on Facebook because they want to be marketed to. Channel: not every marketer belongs on Facebook. Community uses customer-generated content in a customer-aligned context for a customer-serving purpose. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. The training is critical to the success as the callers must understand your offering, but this is constant amongst all telemarketing tactics. That is so true!

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Marketing Insider Group

JULY 21, 2010

Share: Read more from Search Marketing B2B Marketing , Content Marketing , Inbound Marketing , Online Demand Generation , Search Engine Marketing , Search Marketing , SEO Click here to cancel reply. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

MAY 5, 2010

Over the years, I’ve used LinkedIn mainly and Twitter and Facebook recently to microblog and “status update&# my way to an online brand presence. Generate a steady increase of small but loyal followers. I know how to generate a lead. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

MAY 5, 2010

Over the years, I’ve used LinkedIn mainly and Twitter and Facebook recently to microblog and “status update&# my way to an online brand presence. Generate a steady increase of small but loyal followers. I know how to generate a lead. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

DECEMBER 14, 2010

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share: Read more from Strategy B2B Marketing , Strategy 1 Comment Post a comment Trackbacks & Pingbacks » Blog Archive » Whatever Happened To The Business Case Click here to cancel reply. Share your thoughts, post a comment.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Marketing Insider Group

NOVEMBER 9, 2010

But using Twitter, and Facebook are also necessary for giving other information. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Blogs help deliver information from the company to the consumer. Or from consumer to consumer to relay needed information on products and services. Overall great article.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

JULY 13, 2010

As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? Read and Connect: I check Facebook for updates.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

SEPTEMBER 9, 2010

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Una nueva visión del sector desde un total compromiso con él Integrate Social Media Into Your Marketing Mix | Digital Cocktail Click here to cancel reply. Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

AUGUST 24, 2010

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Trackbacks & Pingbacks 9 Essential Social Media Resources | Digital Cocktail Integrate Social Media Into Your Marketing Mix | Digital Cocktail Click here to cancel reply. Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"

Organization 100

Organization Planning Paid Search Agency Allocation 100

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration? Share your thoughts, post a comment.

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Marketing Insider Group

OCTOBER 28, 2010

If you use your CRM system to track marketing activities from inquiry to close, then you know how many opportunities you have created and how much sales pipeline that has generated. For example, effective demand generation with high quality content that meets customer needs will produce awareness and will drive consideration of your product.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100