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| | TOM PISELLO
SEPTEMBER 17, 2010 Tom Pisello: The ROI Guy: The End of Marketing as We Know It.
Friday, September 17, 2010 The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. Frugalnomics in Full Effect: Forrester and Gartner.
| | CONTENT MARKETING FOR BI
APRIL 13, 2010 Will Social Media Replace Traditional Marketing?
Should we have a Facebook page?” Laura Ramos of Forrester recently published the 2010 B2B Marketing Budgets and Mix Trends Research. Of course, it’s no surprise that Forrester finds social media to be the hot new marketing tool. Looking at B2B social media efforts in 2009, the study shows: 68% have set up group pages on social networking sites. What about LinkedIn?
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| | THE EFFECTIVE MARKETER
MAY 3, 2011 The Challenges in Adoption of Marketing Technology « The Effective.
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases had a very interesting presentation by Suresh Vital from Forrester Research. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. Improving customer experience across channels was also top of mind.
| | SOCIAL MEDIA B2B
AUGUST 4, 2010 28 Awesome B2B Social Media Statistics
Forrester predicts B2B interactive marketing spending to reach $4.8 Channels : Asked to rate the effectiveness of specific social media sites in their marketing efforts, more than one-half of respondents said that Facebook was “extremely” or “somewhat” effective. In contrast, when Hubspot surveyed B2B companies in North America about lead generation through social channels, 45% rated LinkedIn effective, compared with just 33% who said the same of Facebook. Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. We
| | CUSTOMER EXPERIENCE MATRIX
SEPTEMBER 3, 2009 Show Me the Numbers: Hard Data on Internet Use and Media Spend
This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% Its most recent report shows that in the past year, time spent on “community” applications like Facebook and Myspace has more than doubled from 8.8% Despite the growth of community, the OPA still shows content (40.6%) and communications (25.2) But the MPA also points to a study from MRI MediaDay (again published on Marketing Charts ) showing the percentage of consumers using each medium. Zenith Optimedia pretty much agrees: its October 2008 report shows U.S.
| | THE EFFECTIVE MARKETER
MAY 9, 2011 The Rise of the Content Marketer « The Effective Marketer
Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. What used to be clear roles (i.e. Does it sound familiar? And scary? new role is starting to take shape.
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DELICIOUS B2BMARKETING 2010 B2B Marketing Budgets and Mix Trends Research
| MONDAY, NOVEMBER 1, 2010
Laura Ramos' Blog For Technology Product Management & Marketing Professionals Forrester.com | Log in | Register Forrester
Blogs › Technology Industry › Technology Product Management & Marketing Professionals › Laura Ramos 2010 B2B Marketing Budgets and Mix Trends Research Published Posted by Laura Ramos on March 24, 2010 Blog post info and actions 5 Recommendations Print Email 0 comments Blog post body For three years running, Forrester
has teamed with MarketingProfs to survey B2B marketers (in various industries and at different sized firms) to track marketing mix and budget trends. MORE >>
BLUE FOCUS MARKETING 2012 #Nifty50 Top Men in Technology on Twitter
| SUNDAY, SEPTEMBER 16, 2012
John is a fun and engaging presence on Twitter , Facebook
, LinkedIn and Pinterest and also blogs for Dell. thought leader in the digital marketing space, Brad regularly presents at numerous industry conferences and trade shows
on topics such as digital marketing, advertising and publishing, big data, mobile, social, and business optimization. Schaber is an active member of social media communities including LinkedIn , Twitter , and Facebook
, and his blog The Lonely Marketer continues to attract large numbers of subscribers. The future of profit is purpose. ”. MORE >>
HUBSPOT 17 Silly Missed Lead Generation Opportunities
| TUESDAY, JANUARY 3, 2012
In fact, Forrester
Research reports that companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. On Custom Facebook
Tabs: On Facebook
, create custom page tabs to highlight or feature your best offers, or consider using a welcome app like HubSpot's to promote an offer and generate leads right within Facebook
! Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? And it needs to be good. MORE >>
INBOUND SALES NETWORK Does Your Competitive Strategy Start With Your Customers?
| TUESDAY, AUGUST 23, 2011
The successful companies will be customer-obsessed, like Facebook
, Best Buy, Apple, and Amazon.com. In their new report “" Competitive Strategy In The Age Of The Customer ," Forrester
Research stresses that companies must be more than customer focused, they must be customer obsessed. You take cash from your outbound based marketing (print ads, television ads, cold calling and trade shows
) and spend it on inbound marketing (blogs, eBooks, white papers, videos, educational content) that create real connections. Looking for ways for marketing to show
ROI? MORE >>
THE ROI GUY The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content
| FRIDAY, SEPTEMBER 17, 2010
The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook
, e-mail, search engines, webinars, virtual trade shows
and more. According to Forrester
analyst Scott Santucci, “Today, buyers are looking for business partners that will help them drive business results or outcomes – rather than bundle their products and services into solutions.” Peer comparisons can be used to drive urgency, showing
the prospect where they are falling behind competitors. MORE >>
- Email Design Review Gallery « The Effective Marketer THE EFFECTIVE MARKETER | TUESDAY, MARCH 9, 2010
- B2B Social Media Goes Beyond Marcom in Small to Mid-size Companies DELICIOUS B2BMARKETING | WEDNESDAY, MARCH 24, 2010
- B2B Marketing Mix: Will Online, Social Tactics Lead? DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 1, 2010
- The Buzz about Social Media Marketing CONTENT MARKETING FOR BI | TUESDAY, MARCH 17, 2009
- Why B2B's MUST adopt social media strategies GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JUNE 17, 2009
- Digital Natives in Our Midst | Advice and Opinion BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
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