17 Silly Missed Lead Generation Opportunities
JANUARY 3, 2012
Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? And if that's the case, you want to pump as many leads as possible out of those offers' landing pages. Your lead generation goal will thank you for it.
The Simple, 3-Step Process to Generating Leads and Revenue through Social Media Channels
AUGUST 20, 2015
Facebook click rates are unimpressive, LinkedIn sponsored posts are quite expensive, and tweets get lost in the mix. So first, how do you drive more traffic to your site through social channels? And second, how do you convert these visitors who do end up on your site into email leads and customers? Before you can acquire new leads, you need to get people onto your website.
3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking)
JANUARY 15, 2015
In most cases, “somewhere” is the top of the funnel with lead generation. (It’s no mistake that most organizations spend the largest chunk of marketing budget on acquisition.) There are countless ways content marketing is used to generate leads. Here they are, including three ways to use each tactic to attract leads and entice them into your funnel. So …. 1.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
He walks through 10 basic steps for site optimization here, from getting the foundation right and doing keyword research through on-page content, meta tags, and link building (“Focus on link building through content marketing, blog writing, guest blogging, infographics, site directories (CAREFULLY), and other tools that allow you to leave online footprints leading back to your site”).
This Week in Content Marketing: FTC to Brands — It’s All on You
MARCH 26, 2016
How easy, sleazy money is ruining publishers’ reputations (11:34): Through deals with recommendation-engine vendors, publishers are being paid to publish tacky come-ons to boost the web traffic of truly awful, disreputable websites. It means Instagram users organically following brands may miss those brands’ organic posts, warns Forrester. marketing tactic for lead generation.
Help! I Need a Marketing Automation Vendor with Social Media Savvy
APRIL 13, 2012
According to The Annuitas Group, a demand generation consulting firm, there are more than 100 vendors , and their features vary significantly. Sure. I’ve found the following lists to be helpful: RaabGuide Top SEOs Business Software Forrester , via Marketo The lists above include vendors with varying degrees of focus on Web 2.0 How Does a Business Generate Traffic from Social Media?
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Also noted: • One in four Americans watches a YouTube video every day. • 53% of employers now research candidates on social networks before hiring. • 71% of companies now have a presence on Facebook. Sharing accounts for nearly a third of all referral traffic, and shared links are “clicked on 4.9 hours, on facebook it’s 3.2 ” Facebook Stats. hours to 6.3
73 Experts Reveal B2B Marketing Trends to Leverage in 2017
DECEMBER 14, 2016
Leading marketers in 2017 will strive to create a culture focused on delivering valuable content to their customers that translates into better marketing results. The loudest one with the biggest reach and the lowest cost is Facebook advertising. Use Facebook advertising's B2B targeting options including job title, seniority, etc. Facebook. Marketing automation. Wes Yee.
28 Awesome B2B Social Media Statistics
Social Media B2B
AUGUST 4, 2010
B2B advertising spend on social media and lead generation sites is forecast to grow at an annualized rate of 21% and 17% respectively to 2013. Forrester predicts B2B interactive marketing spending to reach $4.8 Focus : According to an eMarketer study, B2B online marketers focus on lead generation (38%), retention (34%) and awareness (28%). ( Source ). The top applications for the use of social media for b2b marketers are thought leadership (59.8%), lead generation (48.9%), customer feedback (45.7%) and advertising on sites (34.7%). Source ).
70 New (Really) Marketing Automation Stats
APRIL 8, 2014
Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. You can find it in the Q2 2011 Forrester Wave™ report.). Lead & Relationship Management. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Increased website traffic (81%).
Content Retargeting: A Marketer's Guide to Getting Started
DECEMBER 12, 2013
SEO has always been an effective lead generation tool for my company, though we identified a need to better connect with the website visitors we were drawing in. over the last six years , so we certainly weren’t hurting for traffic! A few years ago, however, we noticed a few problematic issues: Low visitor engagement, demonstrated by metrics showing just 1.9
The Top 3 Priorities for 2010 Marketing Budgets
NOVEMBER 2, 2009
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. So how should your prioritize spending for next year? 1.
Best of 2009: Social Media Marketing, Part 1
JANUARY 10, 2010
Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily. Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that “ profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. . Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted.
Top 25 Articles and 8 Topics in B2B Marketing for March 2010
B2B Marketing Zone Posts
APRIL 5, 2010
Marketing Like the Big Boys—Facebook for Small Business - Content Marketing Today , March 29, 2010 A Quick Guide to Getting Started with Facebook for small business. It pays to provide Support with Social Media - Buzz Marketing for Technology , March 23, 2010 In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Facebook (75). March 2010.
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook. are shared on Facebook daily. 50% of mobile Internet traffic in the U.K goes to Facebook. link].
My Company is Blogging and Tweeting: So Now What Do We Do?
JUNE 17, 2009
Forrester B2B Marketing Analyst Laura Ramos. I am pleased to share this great post from Business.com in which they interview marketing guru Laura Ramos of Forrester. Here’s the article: Recently, I had the great pleasure of talking with Forrester’s B2B marketing guru, Laura Ramos , about the emerging social media landscape and opportunities for B2B companies to build better relationships with their customers and target prospects. First, at Forrester we’ve studied how B2B buyers participate socially and found that participation is much higher than U.S.
The Mi6 Tweekly: Week of July 26, 2010
MI6 Marketing Agency
AUGUST 3, 2010
Chart: What Pages Linkedin Referral Traffic Visit When Going to Your Site (source: @Leadforce1). Facebook vs @Linkedin groups? Chart: What Pages Twitter Referral Traffic Visit When Going to Your Site (source: @Leadforce1) #B2B. Chart: What Pages Facebook Referral Traffic Visit When Going to Your Site (source: @Leadforce1). According to Forrester: 59% of online U.S. Chart: More Funds Moving To Online Lead Generation, World Wide Study (Source: CSO Insights via/@eMarketer). Marketers Investing More In Lead Generation. Monday.
The B2B Marketer's Blind Spot and Other Marketing Stories of the Week
JULY 29, 2012
B2B Marketers Have a Blind Spot: The Buyer's Journey From Forrester. This story comes to us from Jeff Ernst's Forrester blog. He argues that the marketer's role doesn't end at just attracting leads, but that lead nurturing is just as essential to marketers' success as things like public relations and event planning. As usual, Facebook changed something this week.
Industrial and B2B Customer Engagement Simplified
Industrial Marketing Today
AUGUST 3, 2010
Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics. In Google Analytics look at Traffic Sources > Keywords.
Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
JUNE 22, 2009
Throw a new white paper into it and, if you’re lucky, it gets tossed around in the vortex, throwing bits… Read more… Doug Kessler | March 12th, 2009 | 3 comments Atomizing your content: your B2B social life Web marketing used to be all about driving traffic to your website. It’s… Read more… Doug Kessler | March 28th, 2008 | no comments Why ‘Web-to-Lead’ Forms Suck for B2B Lead Generation I just returned from a great week away in the Inner Hebrides - the small cluster of islands to the west of Glasgow. World.
How to put the "Viral" in B2B Marketing Viral Campaigns?
Connect the Docs
MARCH 18, 2010
50 newsletter signups (potential leads). They were generated from 2,174 Playbook downloads that resulted from dozens of blog post references, hundreds of Tweets, a press mention and the strong traffic pull, credibility and reputation for content value that Junta42 has established over the last few years. Blog Demand Generation Twitter abneedles. Ardath Albee. Yes, again.
Turning Web Site Visitors into Paying Customers
MARCH 13, 2011
“How do you leverage otherwise anonymous traffic? The software can ignore traffic from nonbusiness users by filtering out data from home Internet service providers like Comcast. It can also filter out traffic that originates from outside a given geographical area of interest. asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco.
Top 60 B2B Marketing Posts and Hottest Topics November 2010
B2B Marketing Zone Posts
DECEMBER 1, 2010
The survey generated over 270 responses from B2B marketers - and the results are in! Facebook Insights. Whether it’s trying new business models or pioneering sponsored posts, he is our canary in the coal mine, exploring the leading edges of our field. Email campaigns should be the start of the conversation - Follow the Lead , November 10, 2010 Wither email marketing? Six Search Engine Submission Tips to Get Search Engine Traffic - inblurbs , November 12, 2010 Six Search Engine Submission Tips to Get Search Engine Traffic. The psychology of Facebook.