national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. “70% of social media users between the ages of 18-34 regularly use Facebook more than other sites such as MySpace, Twitter, and Classmates.com,&# and women use Facebook more than men. 92% said they personally use LinkedIn, versus 56% on Facebook. are shared on Facebook daily. 50% of mobile Internet traffic in the U.K goes to Facebook. MORE >>

71% of companies now have a presence on Facebook. Sharing accounts for nearly a third of all referral traffic, and shared links are “clicked on 4.9 Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 Still, the top 10 social networks account for nearly 80% of all social network traffic. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. hours, on facebook it’s 3.2 MORE >>

B2B advertising spend on social media and lead generation sites is forecast to grow at an annualized rate of 21% and 17% respectively to 2013. Forrester predicts B2B interactive marketing spending to reach $4.8 Focus : According to an eMarketer study, B2B online marketers focus on lead generation (38%), retention (34%) and awareness (28%).  ( Source ). The top applications for the use of social media for b2b marketers are thought leadership (59.8%), lead generation (48.9%), customer feedback (45.7%) and advertising on sites (34.7%). Source ). MORE >>

Chart: What Pages Linkedin Referral Traffic Visit When Going to Your Site (source: @Leadforce1). Facebook vs @Linkedin groups? Chart: What Pages Twitter Referral Traffic Visit When Going to Your Site (source: @Leadforce1) #B2B. Chart: What Pages Facebook Referral Traffic Visit When Going to Your Site (source: @Leadforce1). According to Forrester: 59% of online U.S. Chart: More Funds Moving To Online Lead Generation, World Wide Study (Source: CSO Insights via/@eMarketer). Marketers Investing More In Lead Generation. Monday. MORE >>

B2B Marketers Have a Blind Spot: The Buyer's Journey From Forrester. This story comes to us from Jeff Ernst's Forrester blog. He argues that the marketer's role doesn't end at just attracting leads, but that lead nurturing is just as essential to marketers' success as things like public relations and event planning. Facebook Launches New & Improved Recommendations Plugin for Websites. As usual, Facebook changed something this week. After all, you do want to generate leads from Pinterest, right? Oh man, how good does that egg look? MORE >>