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JANUARY 3, 2012 [Facebook, Forrester] 17 Silly Missed Lead Generation Opportunities
Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? And if that's the case, you want to pump as many leads as possible out of those offers' landing pages. Your lead generation goal will thank you for it.
| | INBLURBS
AUGUST 14, 2012 [Facebook, Forrester] VMAIL is the new EMAIL
Internet Video traffic is now 40% of the consumer internet. According to an August 2011 Forrester Research survey: 50% of interactive marketers believed that marketing’s effectiveness will increase with online video over the next 3 years; while 43% said it would with E-mail marketing. Vmail allows full integration with your social networks to share on Youtube or Facebook, etc.
AUGUST 14, 2012 | INBLURBS
[Facebook, Forrester] VMAIL is the new EMAIL
JULY 29, 2012 | HUBSPOT
[Facebook, Forrester] The B2B Marketer's Blind Spot and Other Marketing Stories of the Week
FEBRUARY 7, 2012 | WEBBIQUITY
[Facebook, Forrester] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
JANUARY 3, 2012 | HUBSPOT
[Facebook, Forrester] 17 Silly Missed Lead Generation Opportunities
MARCH 13, 2011 | DELICIOUS B2BMARKETING
[Facebook, Forrester] Turning Web Site Visitors into Paying Customers
FEBRUARY 24, 2011 | MUTT GROUP
[Facebook, Forrester] Measuring Customer Engagement
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| | MUTT GROUP
FEBRUARY 24, 2011 [Facebook, Forrester] Measuring Customer Engagement
Then there are those that base their measures on incomplete data such as lead generation and conversion. Of course we all know that there are some marketers out there who believe that the more Facebook fans or Twitter followers a company has, the more engaged their customers are likely to be. Are you using Forrester’s model or something entirely different?
| | MUTT GROUP
JANUARY 24, 2011 [Facebook, Forrester] B2B Trends for 2011 (so far)
Lead generation and increased market-share are top priorities for almost everyone I speak with. Let me be clear, not lead acquisition but rather lead generation. With Forrester’s news that video is essentially 50 times more effective for SEO (search engine optimization) than non-video content, marketers have a new found interest in moving pictures.
| | WEBBIQUITY
JANUARY 17, 2011 [Facebook, Forrester] Best Social Media Stats, Facts and Marketing Research of 2010
Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate.
| | WEBBIQUITY
FEBRUARY 7, 2011 [Facebook, Forrester] 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning.
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WEBBIQUITY | WEDNESDAY, SEPTEMBER 8, 2010 [Facebook, Forrester] Best Social Media Stats and Market Research of 2010 (So Far)
national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. “70% of social media users between the ages of 18-34 regularly use Facebook more than other sites such as MySpace, Twitter, and Classmates.com, and women use Facebook more than men. 92% said they personally use LinkedIn, versus 56% on Facebook. are shared on Facebook daily. 50% of mobile Internet traffic in the U.K goes to Facebook. MORE >>
WEBBIQUITY | TUESDAY, FEBRUARY 7, 2012 [Facebook, Forrester] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
71% of companies now have a presence on Facebook. Sharing accounts for nearly a third of all referral traffic, and shared links are “clicked on 4.9 Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 Still, the top 10 social networks account for nearly 80% of all social network traffic. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. hours, on facebook it’s 3.2 MORE >>
SOCIAL MEDIA B2B | WEDNESDAY, AUGUST 4, 2010 [Facebook, Forrester] 28 Awesome B2B Social Media Statistics
B2B advertising spend on social media and lead generation sites is forecast to grow at an annualized rate of 21% and 17% respectively to 2013. Forrester predicts B2B interactive marketing spending to reach $4.8 Focus : According to an eMarketer study, B2B online marketers focus on lead generation (38%), retention (34%) and awareness (28%). ( Source ). The top applications for the use of social media for b2b marketers are thought leadership (59.8%), lead generation (48.9%), customer feedback (45.7%) and advertising on sites (34.7%). Source ). MORE >>
MI6 MARKETING AGENCY | TUESDAY, AUGUST 3, 2010 [Facebook, Forrester] The Mi6 Tweekly: Week of July 26, 2010
Chart: What Pages Linkedin Referral Traffic Visit When Going to Your Site (source: @Leadforce1). Facebook vs @Linkedin groups? Chart: What Pages Twitter Referral Traffic Visit When Going to Your Site (source: @Leadforce1) #B2B. Chart: What Pages Facebook Referral Traffic Visit When Going to Your Site (source: @Leadforce1). According to Forrester: 59% of online U.S. Chart: More Funds Moving To Online Lead Generation, World Wide Study (Source: CSO Insights via/@eMarketer). Marketers Investing More In Lead Generation. Monday. MORE >>
CONNECT THE DOCS | THURSDAY, MARCH 18, 2010 [Facebook, Forrester] How to put the "Viral" in B2B Marketing Viral Campaigns?
50 newsletter signups (potential leads). They were generated from 2,174 Playbook downloads that resulted from dozens of blog post references, hundreds of Tweets, a press mention and the strong traffic pull, credibility and reputation for content value that Junta42 has established over the last few years. With over 100 inbound links generated, exposure will continue indefinitely. This is terrific for search engine optimization and pulling traffic by being findable. Blog Demand Generation Twitter abneedles. Brian Carroll's blog B2B Lead Generation Blog. MORE >>
- [Facebook, Forrester] The B2B Marketer's Blind Spot and Other Marketing Stories of the Week HUBSPOT | SUNDAY, JULY 29, 2012
- [Facebook, Forrester] Top 60 B2B Marketing Posts and Hottest Topics November 2010 B2B MARKETING ZONE POSTS | WEDNESDAY, DECEMBER 1, 2010
- [Facebook, Forrester] Industrial and B2B Customer Engagement Simplified INDUSTRIAL MARKETING TODAY | TUESDAY, AUGUST 3, 2010
- [Facebook, Forrester] Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies DELICIOUS B2BMARKETING | MONDAY, JUNE 22, 2009
- [Facebook, Forrester] Turning Web Site Visitors into Paying Customers DELICIOUS B2BMARKETING | SUNDAY, MARCH 13, 2011
- [Facebook, Forrester] Top 25 Articles and 8 Topics in B2B Marketing for March 2010 B2B MARKETING ZONE POSTS | MONDAY, APRIL 5, 2010
- [Facebook, Forrester] Best of 2009: Social Media Marketing, Part 1 WEBBIQUITY | SUNDAY, JANUARY 10, 2010
- [Facebook, Forrester] The Top 3 Priorities for 2010 Marketing Budgets DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 2, 2009
- [Facebook, Forrester] My Company is Blogging and Tweeting: So Now What Do We Do? FEARLESS COMPETITOR | WEDNESDAY, JUNE 17, 2009
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