Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester Research , U.S. By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. Additionally, if your website has more video content, it will drive higher site traffic than text.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Paul Gillin

JANUARY 25, 2012

But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. When we look at what platforms our small business customers are using for social media marketing, 94% of them are on Facebook,” Schmulen said. That’s the herd mentality at work. Tip #3: Keep it simple.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Martech

NOVEMBER 11, 2022

One of the most valuable channels for tactical content marketing is social media, with the objective to use social networks such as Facebook, Instagram, TikTok, and even LinkedIn to push content. An obvious tactic would be to monitor what the competition is doing by using software or products that analyze website traffic, keywords, and so on.

Digital Asset Management 115

Digital Asset Management Work Management Marketing Management Digital Experience Platform 115

Content Standard

DECEMBER 9, 2020

As marketers, we now battle it out for visibility across more and more platforms—from Google and Facebook to Netflix and TikTok—while each of those platforms continuously rewrites the rules for ad and content delivery. billion in annual revenue, more than Facebook’s entire take for that year.

Advertising Agencies 95

Advertising Agencies Work Management Paid Search Agency Marketing Management 95

KoMarketing Associates

MAY 21, 2013

After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales. Social media has become a huge component of search as Bing delves further into Facebook integration and Google continues pushing Google+. It makes sense. How can you deliver that to them?

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Convince & Convert

JUNE 2, 2013

Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. In fact, social media represented just 1.55% of all commerce traffic, and a conversion rate of less than three-quarters of one percent (.71%). The results were shocking.

eCommerce 148

eCommerce Social Media Tactics Word of Mouth 148

Marketing Insider Group

JANUARY 10, 2017

Use your website analytics tool (most of us use Google Analytics for this, but your company may use something else) to analyze traffic and user activity. See What’s Working on Facebook. Use Facebook Graph Search to find out what your target audience is excited about and what’s working for your competitors on Facebook.

Research 100

Research Campaigns Tips Content 100

readwrite

JULY 19, 2010

Has your company spent seemingly countless hours tweeting on Twitter , networking on Facebook and writing the company blog? Maybe that last Facebook fan page contest saw fewer entries than you’d hoped for, or that last Twitter-only coupon had fewer redemptions than you’d expected, but perhaps that’s not all that matters.

Forrester 40

Forrester Social Media Social Marketing Media 40

Martech

MARCH 10, 2022

Specifically: Translate ABM brand awareness from target accounts into website traffic. Evaluate the impact on traffic to points of conversation (such as the “Contact Us” button or a “zero-touch” contact form) and re-target accounts that don’t convert. Why we care.

Account Based Marketing 104

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 104

Crimson Marketing

JANUARY 16, 2014

“By 2017, video will account for 69% of all consumer internet traffic, according to Cisco.” Video’s reach is essentially limitless: “YouTube receives more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook.” It’s a very real possibility.

Video Marketing 100

Video Marketing Planning Content Marketing Forrester 100

Vidyard

AUGUST 28, 2017

The less work, the better, and that means more and more support traffic has been migrating onto social media and messaging platforms. The major social media and messaging platforms from Facebook to WhatsApp have all launched business support options in anticipation of this shift. Customers Demand Better Experiences.

Service 61

Service Trends Paid Search Agency Gartner 61

KoMarketing Associates

OCTOBER 22, 2012

Krista Neher of BootCamp Digital noted that Pinterest traffic converts at 10% higher than other social traffic. Matt Siltala also mentioned Pinterest traffic for BuildDirect as having an average time on-page of ~10 minutes. Facebook now gives you the ability to target your timeline to specific users. Alison Zarella.

Tools 120

Tools Trends Tips Social Networks 120

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Additionally, if your website has more video content, it will drive higher site traffic than text. This will help you boost the site traffic by staying more visible and relevant to consumers.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Exo B2B

FEBRUARY 26, 2019

Or this post from Michael Brenner on Marketing Insider Group’s blog, covering the trend in content personnalisation to reach the right audience, also quoting a Forrester study. I publish a new episode everyday on the GaryVee Video Experience , which is distributed on my YouTube channel , Facebook Watch Page , and IGTV.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Martech

OCTOBER 19, 2022

One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. Ten states have filed a lawsuit against Google and Facebook parent company Meta charging them with colluding to force out competition in the online advertising sector. The nine largest U.S. Netacea ).

Advertising Agencies 110

Advertising Agencies Paid Content Cost Per Thousand Advertisements 110

Leadspace

FEBRUARY 19, 2018

Consumers can tailor almost every experience they have online from the ads they see on Facebook to the movies they watch on Netflix. According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. Personalize content for B2B audiences.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Smashmouth Marketing

SEPTEMBER 23, 2009

sherpab2b09 andrewspoeth : Picture of today's crazy, complex sales funnel according to Forrester. Tags: hubspot lead nurturing b2b events socialmedia facebook b2b marketing outbound marketing twitter b2b siriusdecisions demand gen b2b sales lead gen marketingsherpa inbound marketing. sherpab2b09 [link].

Lead Scoring 100

Lead Scoring Lead Ranking Webcast Lead Gen 100

Marketing Insider Group

FEBRUARY 5, 2024

(Moz) A staggering 90.63% of content receives no traffic from Google. of global web traffic. Authority Hacker) The presence of more backlinks increases the likelihood of receiving organic search traffic. SAS) Smartphone analytics predict a 25% increase in mobile traffic by 2025, according to the Ericsson Mobility Report.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

SnapApp

JANUARY 4, 2017

Use your website analytics tool (most of us use Google Analytics for this, but your company may use something else) to analyze traffic and user activity. See What’s Working on Facebook. Use Facebook Graph Search to find out what your target audience is excited about and what’s working for your competitors on Facebook.

Research 61

Research Campaigns Tips Content 61

Sprout Social

JANUARY 9, 2017

Let’s take a look at each major network and see what we found on the best times to post on social media: Jump to Facebook. Best Time to Post on Facebook. billion monthly active users , Facebook is king of social media. This leads brands to be more strategic with what time of the day they post to Facebook. Jump to Twitter.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Facebook Ads. Facebook’s targeting options for B2B marketers are far better than many people give it credit for. That translates to lower cost, but also lower average traffic quality.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Metadata

SEPTEMBER 21, 2018

By 2019, 80 percent of internet traffic will involve video. Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. In February, 2017, Facebook CEO Mark Zuckerberg said, “I see video as a megatrend.”

Video Marketing 65

Video Marketing B2B Marketing B2B Viral Marketing 65

Biznology

FEBRUARY 24, 2014

54% of people come to a website from a search engine (source: Forrester ). Keywords that drive traffic for your brand may also keywords for big brands that are always going to have a higher rank than most companies. In the Google Anlaytics of your website, see if more website traffic is coming from search engines.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Hubspot

MARCH 9, 2018

Rather was joined by SXSW Director Hugh Forrest, WP Engine's Heather Brunner, and Edelman Digital's Jess Clifton to discuss the results of the poll in a panel moderated by Edelman CEO Richard Edelman. Here are the findings that stood out.

Trust Marketing 72

Trust Marketing Custom Publishing Broadcasting Forrester 72

6sense

DECEMBER 8, 2021

And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” Connection can’t be predicated on booth traffic, Lechner-Becker emphasizes. There’s the obvious one, of course: hundreds of thousands saved on sponsorship fees.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Adobe Experience Cloud Blog

MAY 16, 2010

Many B2B companies are leveraging the social web for lead nurturing and engagement, to build brand awareness and to drive traffic to their websites. The Facebook fan page of Forrester Research is a constant source of interaction for its fans. Forrester Research. Expert Laser Services.

Social Media 48

Social Media Media B2B Forrester 48

EveryoneSocial

JUNE 10, 2020

GlobalWebIndex ) 74% of Facebook users check it daily. ( Forrester ) Twitter has more than 330 million monthly active users. Statista ) Over 46% of all social media traffic to company websites comes from LinkedIn. That’s over 3 billion users worldwide. LinkedIn ) 80% of social media B2B leads come from LinkedIn.

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Metadata

SEPTEMBER 21, 2018

By 2019, 80 percent of internet traffic will involve video. Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. In February, 2017, Facebook CEO Mark Zuckerberg said, “I see video as a megatrend.”

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Sprout Social

AUGUST 30, 2016

You Drive Real Traffic to Your Site. In fact, a Forrester report stated engagement with brands on Instagram is 10 times higher than Facebook and 84 times more than Twitter. This goes against the grain that “boring content” comes from “boring industries.” As a brand, you have the chance to truly engage with users.

Brand Identity 70

Brand Identity Branding Emarketing Eye-Tracking 70

Customer Experience Matrix

AUGUST 21, 2009

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. The site offers a free copy of an excellent Forrester Research report on interactive marketing, which is well worth the inevitable Aprimo sales call that will follow.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Valasys

NOVEMBER 6, 2019

Forrester Research predicts that over the next 6 months starting October 2019, Instagram will continue to experiment with algorithmic updates. Having an Instagram account has two prime benefits for B2B marketers: It helps in building brand awareness & It can significantly improve the website traffic.

B2B Marketing 51

B2B Marketing Multivariate analysis B2B Marketing Management 51

Valasys

APRIL 10, 2020

Traditional marketing strategy starts with driving traffic to businesses’ websites, generating leads and finally converting those leads to sales. Instead of starting with driving traffic, account-based marketers first identify the targets they want to sell to. Contact us.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Content Standard

FEBRUARY 6, 2016

Thomas is the reason why brands are clamoring to use Snapchat: He’s among that coveted youthful demographic, he has a Facebook account but thinks Facebook is lame, and he spends more time on his phone, often in messaging apps , than he does watching broadcast TV. Thomas is my cousin, and Thomas loves Snapchat.

Paid Search Agency 40

Paid Search Agency User-Generated Content Facebook Broadcasting 40

KoMarketing Associates

NOVEMBER 10, 2021

Facebook is one of the oldest social media platforms on the market. Forty-six percent of B2B marketers use Facebook as part of their social media marketing strategy. . Forty-six percent of B2B marketers use Facebook as part of their social media marketing strategy. . Facebook: 1 and 2 times a day. Even better?

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

6sense

AUGUST 28, 2021

And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” Connection can’t be predicated on booth traffic, Lechner-Becker emphasizes. There’s the obvious one, of course: hundreds of thousands saved on sponsorship fees.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48