KoMarketing Associates

JANUARY 11, 2018

Forrester and AppsFlyer recently conducted the “Mobile Fraud: Marketers’ Massive Hidden Threat” report to gauge the state of mobile advertising among marketers. Eighty-three percent are focused on lead generation, while 82 percent are honing in on increasing traffic to other brand assets.

Mobile Marketing 120

Mobile Marketing Marketing Report Mobile Advertising Forrester 120

Only B2B

MARCH 27, 2024

Here’s a breakdown of common challenges and solutions to keep your funnel flowing smoothly: Alignment Between Sales and Marketing: According to Forrester Research, 73% of B2B businesses report challenges aligning marketing and sales on lead qualification. Ready to take your B2B sales funnel to the next level?

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

SmartBug Media

NOVEMBER 11, 2019

The digital era has changed the way we do business, and it’s important for marketers to keep up with the demands of their prospects by building a well-oiled lead generation machine. How to Generate Leads With Your Digital Marketing. Yet, lead generation remains a real challenge for most.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

Madison Logic

JANUARY 3, 2024

At the top of many 2024 B2B marketing prediction lists is the mass adoption and implementation of generative artificial intelligence (genAI) across marketing collateral. AI-driven analytics enables you to gather and analyze vast amounts of data from various sources, including customer interactions, social media, website traffic, and more.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Oktopost

JANUARY 12, 2021

Search Engine Optimization metrics help to link quality and quantity of traffic on your brand’s website. Paid advertising is a superb way to draw new website traffic, remind old visitors of your brand, and advertise new products and services, to name a few. Lead Generation Metrics. Lead Generation Metrics.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

KoMarketing Associates

APRIL 11, 2013

At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. Key takeaways for B2B marketers include expectations for seasonal traffic trends, traffic source percentages, and quality metrics associated with various B2B marketing strategies.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Thinkers360

FEBRUARY 28, 2024

Gartner , Forrester Research , IDC , HfS Research , Everest Group , Frost & Sullivan , BARC , Dresner Advisory Services and many others), social media platforms, industry events and conferences, and social listening tools like Brand24 or Sprout Social to further identify influential voices actively engaging in your industry conversations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Inbox Insight

AUGUST 12, 2019

Lead generation is an essential element of demand generation but if you think the work stops there, here’s some bad news…. 79% of marketing leads don’t convert ( HubSpot). But before you hang up your coat, here’s a collection of lead nurturing best practices worth exploring. Why persevere with lead nurturing?

Lead Nurturing 80

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 80

Hubspot

JANUARY 3, 2012

Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? And if that's the case, you want to pump as many leads as possible out of those offers' landing pages.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

ActiveDEMAND

OCTOBER 21, 2019

There is no record of the leads’ follow up, the marketing activity that brought in the leads and the marketing activities that turned those leads into sales. . Forrester’s research revealed that only 38% of marketers have a holistic view of how customers interact with digital content along their purchasing journey.

Paid Content 47

Paid Content Work Management Marketing Automation Services Marketing Management 47

Cintell

MARCH 10, 2016

Campaign generated top-of-funnel inquiries increased by 721% (MetricaB2B). Online / digital marketing improvements: Persona-based website saw 210% increase in website traffic, 97% increase in website generated leads, 124% increase in website generated sales (MarketingSherpa). DemandGen).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Unbounce

MAY 8, 2019

After all, a lot of agency time (and energy) gets spent optimizing traffic to the top of the funnel, but you can squeeze only so much out of it. A 2017 study from SoDA and Forrester asked agencies which strategies would have the most significant impact over the next 2-3 years. Website traffic ends up exploring, not converting.

Landing Pages 111

Landing Pages Paid Search Agency Advertising Agencies Marketing Automation Services 111

ClearVoice

JUNE 11, 2019

According to a 2018 Forrester Research report [original report is available here ], marketers in the United States will increase their spending on marketing technology by 27 percent through 2022. The formula you use to calculate SEO ROI depends on if you are representing a lead generation site or an ecommerce site.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Webbiquity

DECEMBER 26, 2012

It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation. Wendy Marx interviews Brian Kardon, CMO at Lattice Engines and formerly with Eloqua and Forrester Research, about PR and its integration with B2B marketing, social media and lead generation efforts.

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

NetLine

AUGUST 2, 2023

With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. Before we do, let’s have a quick refresher on what B2B lead generation is and define the different types of sales leads that exist in the B2B world.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

KoMarketing Associates

MARCH 21, 2013

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Value is the Currency. Agents Broker Brand Relationships.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Velocity Partners

NOVEMBER 7, 2018

If you still want traffic, engagement, eternal glory and untold riches then the answer has to be yes. The barriers to entry are growing higher and higher – especially in a world where Forrester analysts expect the content marketing function to be “largely swallowed up into multi-disciplinary teams.”. The Marketing Gap. We’re adapting.

Content Marketing 71

Content Marketing Account Based Marketing Marketing Automation Services Barriers 71

Single Grain

OCTOBER 28, 2019

The average data-driven business is growing more than 30% year-over-year , according to Forrester. For virtually every business, the most relevant key performance indicators (KPIs) are lead-generation metrics, as they provide a view into the customer journey. Key Considerations to Identify the Right Lead Generation Metrics.

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

Valasys

APRIL 10, 2020

Traditional marketing strategy starts with driving traffic to businesses’ websites, generating leads and finally converting those leads to sales. Instead of starting with driving traffic, account-based marketers first identify the targets they want to sell to.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

The Lead Agency

FEBRUARY 28, 2023

We live in a world where high-quality B2B lead generation is crucial to marketing success. But, with such a saturated market and customers more inquisitive than ever before, quality B2B lead generation is getting harder to achieve. What is lead generation?

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Design 62

Mailmunch

APRIL 26, 2021

By targeting keywords that your audience is searching for on Google, you can direct traffic to the website. To use blogs as a lead generation strategy, integrate a lead capture mechanism to convert readers to leads. In the words of Shar VanBoskirk , VP and Principal Analyst at Forrester, “Be Human.

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63

DealSignal

MARCH 22, 2023

Here, we walk through six actionable lead-generation strategies you can implement today and explain lead-generation best practices that will help you fill the gaps in your data. Hint: if your forms have more than four fields, you have lots of room to optimize and bring in more leads.) Let’s dive in. #1

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

Marketing Insider Group

FEBRUARY 5, 2024

(Moz) A staggering 90.63% of content receives no traffic from Google. of global web traffic. Authority Hacker) The presence of more backlinks increases the likelihood of receiving organic search traffic. SAS) Smartphone analytics predict a 25% increase in mobile traffic by 2025, according to the Ericsson Mobility Report.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Unbounce

MAY 15, 2019

That means for advertisers gating their content, the potential pool of converters is just 20% of the traffic they paid for. Data-driven marketers who are responsible for lead generation still need to fill their pipeline. times more revenue than their competitors , according to Forrester.). Not so fast, Billy Ray.

Landing Pages 112

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

Sprout Social

APRIL 6, 2021

For every growth strategy you develop, you also need a plan to acquire fresh and relevant leads. The good news is social media can be your most valuable lead generation channel if you know how to use it right. billion people using social media worldwide, it’s the perfect channel for businesses to reach and attract leads.

Paid Content 140

Paid Content Social Media Lead Generation Campaigns 140

DealSignal

JUNE 3, 2021

Behind every lead generation strategy, there is usually a data gap quietly lurking—whether it’s fake phone numbers on lead magnet forms or outdated email addresses that your nurture campaigns are being delivered to. Hint: if your forms have more than four fields, you have lots of room to optimize and bring in more leads.)

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Involvement : Measured by tracking traffic to your site or your blog, Pageviews, bounce rates, New vs. Returning visitors and time on site. In Google Analytics look at Traffic Sources > Keywords.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Ambal's Amusings

MARCH 18, 2010

They were generated from 2,174 Playbook downloads that resulted from dozens of blog post references, hundreds of Tweets, a press mention and the strong traffic pull, credibility and reputation for content value that Junta42 has established over the last few years. Forrester Blog for Interactive Marketing Professionals.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Number of leads?

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

EMagine B2B Blog

MARCH 29, 2018

This includes companies that report on top performing tech companies and trends such as Forrester and Gartner. How can you stay competitive and innovative with your content? Start by looking at high quality assets produced by industry leaders. The path to PPC conversions: . Conduct a keyword analysis.

PPC 40

PPC B2B Sales Lead Scoring Lead Ranking 40

EveryoneSocial

JANUARY 23, 2018

In its current form, B2B marketing takes a broad approach to lead generation with the goal of capturing as many leads as possible. The inherent issue with this approach is that the funnel gets smaller towards the bottom, so the vast majority of B2B leads — over 99%, according to Forrester Research — never become customers.”.

Account Based Marketing 62

Account Based Marketing Paid Search Agency Companies ABM 62

Outbrain

MAY 6, 2019

Forrester found that it is from 5 to 25 times more expensive retaining existing customers. Offering high-capacity WiFi is a powerful marketing and lead generation channel for local businesses to grow your subscriber list. Remarketing is a powerful tool for local businesses to increase their revenue and traffic.

Marketing & Strategy 44

Marketing & Strategy Business Landing Pages Loyalty 44

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Tags: B2B marketing , lead management , marketing technology :: Add to del.icio.us

Enterprise Management 40

Enterprise Management DemandBase Work Management Marketing Management 40

Hubspot

MARCH 15, 2016

Implementing an effective lead nurturing strategy can have a huge impact on the results of your inbound marketing strategy. Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. 7 Amazingly Effective Lead Nurturing Tactics.

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Hubspot

MAY 13, 2015

For instance, you'll find stats such as 53% of US digital marketers plan to prioritize mobile ads in 2015 over social media (Forrester Research) and 40% of women like strawberry flavored alcoholic drinks (Nielsen). Sources for their data includes Deloitte, Nielsen, TechCrunch, and Forrester Research (among others). 5) Moz Academy.

Inbound Marketing 28

Inbound Marketing Resources Planning Class 28

Hubspot

JULY 29, 2012

B2B Marketers Have a Blind Spot: The Buyer's Journey From Forrester. This story comes to us from Jeff Ernst's Forrester blog. The article cites one of our favorite statistics in its intro -- that leads generated through social media and content cost half as much as leads acquired from outbound marketing.

Top of Funnel 28

Top of Funnel B2B Marketing Planning B2B 28

Madison Logic

DECEMBER 14, 2023

Users must learn how to use the systems while also teaching them about brand voice, style guidelines, and any other aspects and expectations to prioritize in terms of generative writing and analysis capabilities. And finally, there’s the human element. Make sure to provide clear and easy-to-find instructions on how to do this.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52