Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Twitter followers.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Sprout Social

JULY 5, 2016

When it comes to Twitter marketing , one of the key metrics brands measure is engagement. In order to figure out how many people are seeing your Tweets, you need to track Twitter impressions. What Are Twitter Impressions? 3 searched “gardening tips” on Twitter and your Tweet popped up in the results.

Impressions 92

Impressions Twitter Organization Eye-Tracking 92

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. There are actually quite a few ways to track your efforts as you pilot new awareness strategies.

Brand Identity 127

Brand Identity Branding Marketing & Strategy Eye-Tracking 127

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. This further strengthens your efforts to build brand loyalty and trust—two things that influence up to 58% of consumers’ decision to choose a brand over competitors, according to The Sprout Social Index 2022™.

Work Management 109

Work Management Marketing AI Brand Identity Branding 109

Hubspot

APRIL 2, 2019

With 275 million monthly active users , Twitter is an undeniably good tool for engaging with an audience and expanding your brand's online reach. But it can be tricky to know whether you're truly successful on the site -- which is when a Twitter audit comes in handy. Social media marketing is constantly changing and growing.

Twitter 76

Twitter Click Rate Eye-Tracking Ideal Customer Profiles 76

TrustRadius Marketing

MARCH 2, 2022

A good social media marketing tool can help you quickly make strong social media content. Your Small Business’s Social Media Marketing Strategy. Small businesses have a great advantage in the social media landscape. Enter, social media marketing software.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Sprout Social

JUNE 12, 2016

This week, two major social networks launched some exciting new features. That’s why we’ve decided to just jump right in and explain what they mean for social media managers. Introducing Twitter Insiders. On Twitter, your resource squad just got bigger. Specific information from demographics ✓.

Social Media 52

Social Media Twitter Facebook Media 52

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses.

Facebook 98

Facebook Marketing & Strategy Social Networks Best Practices 98

Zoominfo

JUNE 11, 2019

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Let’s jump right in!

Work Management 100

Work Management Marketing Management Eye-Tracking B2B Thought Leadership 100

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona?

Buyer Personas 140

Buyer Personas Social Media Media Ideal Customer Profiles 140

Sprout Social

MARCH 11, 2020

If you’re trying to figure out how to find your most successful social media posts, your head is in the right place. Because marketers today are expected ever to create content that grabs their audiences’ attention. Below we’ve highlighted how to find your most successful social media posts, broken down by platform.

Social Media 123

Social Media Media Eye-Tracking Impressions 123

Sprout Social

AUGUST 2, 2016

Not only that, but hashtags tend to be great marketing resources. Once you’re easier to discover, you’re likely to see higher social media traffic. Hashtag searches occur on Facebook, Twitter and Instagram all the time. Cross Networking: A nice feature of hashtags is you can use them across channels.

Business 110

Business Work Management Social Networks Paid Search Agency 110

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 90

Analysis Marketing AI Examples SWOT 90

Buffer

NOVEMBER 24, 2020

Together with our Facebook, Instagram, and Twitter integrations, this makes Buffer’s analytics an all-in-one solution for these four popular social networks for businesses. Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? Let’s take a look.

Linkedin 98

Linkedin Analytics Work Management Ad Frequency 98

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. What Is Social Media Data?

Social Media 99

Social Media Media Jigsaw Marketing Analytics Tools 99

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Jump to Twitter. Best Time to Post on Twitter. Jump to Instagram.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. But with a client-first mindset, some agencies forget to prioritize their own marketing efforts as well. . What do you do better than everyone else?

Advertising Agencies 107

Advertising Agencies Paid Search Agency Social Media Ad Agencies 107

Sprout Social

AUGUST 16, 2016

Engagement is a huge part of social marketing. It’s one of the main metrics marketers turn to when defining the impact and effectiveness of social marketing campaigns. When it comes to measuring engagement , there’s little doubt that social media shares play a critical role. Twitter Cards. owZARq35Na.

Social Media 108

Social Media Effectiveness Media Social Networks 108

Oktopost

OCTOBER 24, 2022

Employees are the most important part of any business, yet far too many companies fail to include employees in their marketing plan. This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. How to measure engagement on an employee spotlight.

Social Media 109

Social Media Media Linkedin Impressions 109

Convince & Convert

MAY 21, 2014

Nobody in a sane state of mind can say that marketing is “easy,” but the truth is that sometimes we overcomplicate things. The truth is, you probably already know most of the things you need to know to be a great marketer. The average Twitter click through rate is 1.64 Yeah, that’s down to about 2.5 Are you ready? OptinMonster.

Social Networks 167

Social Networks Marketing Analytics Tools Click Rate Network Marketing 167

Convince & Convert

NOVEMBER 5, 2014

Google dominates most markets in which they have a horse in the race (with G+ being a notable exception). But the big move to watch is Facebook’s new Atlas technology that creates a display advertising network across the Web, using Facebook IDs instead of cookies to track users and target ads.

Paid Content 135

Paid Content Doubleclick Facebook Google 135

Convince & Convert

JANUARY 2, 2014

We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy. So here are our best and most practical ways to see a big impact from your actions on social media: 1.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

Contently

MAY 2, 2018

Along the way, I realized this could be instructive to a lot of marketers out there, whether you use a content platform or not. A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content. However, the most effective marketing happens within a couple months of the publish date.

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

ClickZ

JANUARY 20, 2020

30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to get serious about their Instagram marketing. More stats, tips, tools and their combinations that can benefit Instagram marketing for ecommerce.

eCommerce 141

eCommerce Marketing & Strategy Marketing Strategy Planning 141

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. In fact, marketers are hoping for new advertising options. billion monthly searches occur on its search network. Google-Specific Alternatives.

Paid Content 96

Paid Content Amazon Paid Search Agency Facebook 96

Sprout Social

NOVEMBER 26, 2018

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground.

Social Media 105

Social Media Social Marketing Media Business 105

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. We've seen the stats that back up using social media as a legitimate business practice. And we've seen examples of companies that saw phenomenal ROI after a social media campaign. Price: Marketing Hub Professional: $800/mo. Price: Free, then $9-$299/mo.

Social Media 101

Social Media Budget Programs Analytics Work Management 101

Sprout Social

MARCH 13, 2019

Every interaction and engagement with your customers via social media is a valuable data point. Meanwhile, there’s arguably no better place to conduct competitive analysis and track industry trends. Rather than treat social media like a time-sink, treat it as a place to gather business intelligence. Pick your priority networks.

Ad Building 102

Ad Building B2B Business Skype 102

Hubspot

NOVEMBER 5, 2019

With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy. By now, you might be on all the major social media platforms. Which Social Media Platform Should You Market Products On?

Paid Content 98

Paid Content Research Product Youtube 98

Sprout Social

MAY 19, 2021

Plus, routine social media interaction practices can encourage others to interact with your brand. This can boost your engagement rate , which increases your overall brand visibility and helps your business get in front of new eyes. 3 key social media interaction statistics to focus your strategy. They Like posts.

Ideal Customer Profiles 133

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 133

Sprout Social

APRIL 10, 2017

For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique. Looking to get more out of your Facebook marketing? There’s an ocean of potential customers you can reach on Facebook.

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

Convince & Convert

NOVEMBER 5, 2014

Google dominates most markets in which they have a horse in the race (with G+ being a notable exception). But the big move to watch is Facebook’s new Atlas technology that creates a display advertising network across the Web, using Facebook IDs instead of cookies to track users and target ads.

Paid Content 99

Paid Content Doubleclick Facebook Google 99

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Social Media Engagement.

Social Media 95

Social Media Paid Content Media Viral Marketing 95

Sprout Social

JANUARY 16, 2017

billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. One of the first steps in grasping Facebook marketing is making sure you’re taking advantage of all of Facebook’s features. Add Your Other Social Networks. Newsletter Signups.

Facebook 88

Facebook Work Management Ad Frequency Marketing Management 88

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. Welcome to planning season!

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. Yet while 51% of consumers expect YouTube to be one of the platforms they use the most in the next year, only 35% of marketers say the same. That’s why it pays to conduct a thorough YouTube audit. Profile picture.

Youtube 92

Youtube Banners Ideal Customer Profiles Keywords 92

Scoop.it

AUGUST 3, 2021

However, it’s vital to remember that you’re curating content for your audience, and this marketing tactic isn’t about the things you find interesting on a personal level. This calls for a fundamental understanding of who you’re marketing to and what they find most engaging. But what is content curation? What is Content Curation?

Curation 105

Curation Small Business Marketing Top of Funnel Paid Search Agency 105