Avitage

MARCH 26, 2014

While working with clients recently, I’ve heard them wrestle with questions about what content to create, and how to make priority decisions. When I consider content work, I think about the Four Cs of Content: Conversation Context ContentS Container Notice that container — format — is my last consideration.

Conversion 120

Conversion Content Vendors Custom Publishing 120

Avitage

OCTOBER 30, 2013

Often, preparation work, in the guise of “research,” occupies a significant portion of the content project’s time, effort and budget. After content vendors come up their learning curve, conduct their research, and deliver their work product, lots of knowledge walks out the door. Undocumented knowledge.

Content 120

Content Vendors Webinar Metrics Optimization 120

Avitage

OCTOBER 30, 2013

Often, preparation work, in the guise of “research,” occupies a significant portion of the content project’s time, effort and budget. After content vendors come up their learning curve, conduct their research, and deliver their work product, lots of knowledge walks out the door. Undocumented knowledge. Principles and.

Content 120

Content Vendors Webinar Metrics Optimization 120

Avitage

JULY 17, 2015

Each has thought about and worked on the best ways to to solve it for years. But companies experience breakdown in the “how to do it” execution. There may not be three people who know more about the B2B sales enablement problem. I never miss an opportunity to hear them. Read Address Your Content […].

Content 120

Content Webinar Metrics Acquisitions B2B Sales 120

Avitage

OCTOBER 21, 2012

His next step is to explain how volume production will work. Publishing Production: Knowing that we have to produce videos in volume provides a context for organizing the work. The work is guided by four principles. Our production model will be similar to that used by publishers.

Advertising Channels 120

Advertising Channels Video Marketing Custom Publishing Planning 120

Avitage

JANUARY 11, 2015

I also like to experience selling from a buyers perspective. Message Diagnostic “I wanted to have the opportunity …“ As a result of years of work with a fascinating breakthrough business coaching firm Gap International, I’ve learned that language betrays true intention. I attended a lead nurturing webinar recently.

Lead Nurturing 120

Lead Nurturing Paid Search Agency Impressions Intent 120

Avitage

JUNE 21, 2012

We must get this right or we will experience weak and misaligned work products, delayed and inefficient execution, and limited results. Disciplined work is required. Takeaways and Insights Content Strategy — This is the starting point and essential first step for an effective and efficient content marketing initiative.

Content Marketing 120

Content Marketing Advertising Agencies Marketing & Strategy Content 120