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APRIL 10, 2024
In this guide, we’ll dive into how lead scoring works, how to build a framework, and the marketing and sales superpowers it can unlock. How does lead scoring work? First, a very quick overview of how lead scoring works. Score those strong purchase indicators highly and send these white-hot leads to sales.
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NOVEMBER 15, 2023
Eighty percent of companies implementing marketing automation experience increased leads, and 77% experience increased customer conversions. Similar to other technologies, marketing automation can only work as well as the people behind it. But here’s the thing. And that’s your people.
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SEPTEMBER 25, 2023
They share common goals— driving revenue for their company —but poor communication regularly gets in the way of these two teams working together. Sales and Marketing Best Practices: Why Work Together? And the teams themselves will have a more difficult time meeting their goals and doing their best work.
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OCTOBER 11, 2023
And the hallmark of a good marketing department is simply that it works. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. When your team is structured well, everyone knows who’s accountable for what responsibilities and which roles.
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NOVEMBER 15, 2023
In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. Personalization helps create serendipitous experiences that build connection and engagement and make it easier for sales to do their job. But marketers and sales teams know this isn’t always easy.
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DECEMBER 7, 2023
Your team uses tricky workarounds to bypass processes that aren’t working. If your team doesn’t use them, they can make it more challenging to get the more basic work done. Builds a positive brand experience at every touchpoint for leads and customers. It’s difficult to use. Sound familiar? Yep, it’s time to switch. A/B testing.
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OCTOBER 4, 2023
Most of the major marketing automation platforms have some form of analytics built into the user experience. Are you working with outdated email lists or technical issues? But what good is all that data if you can’t view and parse it in the formats and reports that make sense to you and your team?
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