plan 
The Effective Marketer
APRIL 16, 2012
Example is the “Happiness Factory” video for Coca-Cola. Example is Bud Light’s “Swear Jar” 3. Is hard to target viewers based on their personality, but different types of personalities (extroverted vs. introverted) are a key ingredient in ensuring the video will get shared. The Videos.
The Effective Marketer
NOVEMBER 18, 2011
They tell you to be authentic, to show there’s a face behind the tweets, there’s people behind the whitepapers, and that there is a personality for your company. For example, how is your company in relation to the following “attributes”: Serious vs. Playful. Looks like a personality test? Funny vs. Taciturn. Wordy vs. Concise.
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The Effective Marketer
JANUARY 13, 2009
Drucker advises us to use the following when determining the responsibility for each task laid out in the plan: The name of the person responsible for the task The deadline (when does it need to get done?) That’s the only way you will be able to accomplish everything you set out to do in your plan.
The Effective Marketer
AUGUST 10, 2014
A small startup will have a head marketing person with a few helpers below, but as it grows more people are added to handle the other facets of promoting the business.. Take for example P&G who recently announced thatmarketing directors and associate marketing directors are now called brand directors and associate brand directors.
The Effective Marketer
JULY 13, 2011
tells in his book a personal account of how a viral marketing campaign went wrong. It is the best example I’ve seen so far of a)someone owning to his mistakes , and b)a marketing idea backfiring really bad. but… things didn’t necessarily work according to plan. Scott Stratton , author of “ UnMarketing: Stop Marketing.
The Effective Marketer
FEBRUARY 15, 2009
He uses examples like 37Signals, Copyblogger, FogCreek Software, Zappos, and make a good case for trying to think for yourself instead of just following what others are saying. Another person I admire is Jack Welsh (former CEO of GE) but I also wouldn’t be as ruthless as he was during his tenure simply because that is not my style.
The Effective Marketer
JULY 26, 2011
Only email one person at a time. Examples of subject lines might be: “Webinar Email – Review Copy by Wed 10am”. Examples are: “Here’s the revised copy for the email invitation to the July 16 webinar. This way the first thing the person sees is the deadline and he or she can plan accordingly.
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