Marketing Craftmanship
OCTOBER 22, 2019
For better or worse, your clients judge you (or your firm) primarily on a personal, visceral basis. But this apparent anomaly in client sentiment is supported by many real life examples. Insurance companies, for example, report that doctors who admit their mistakes and apologize to patients are rarely sued.
Marketing Craftmanship
JANUARY 8, 2021
For example, spend a half-day every month listening in on calls that come into your customer service center. The degree of mutual cooperation between marketing and sales depends largely on the personalities involved, and how well they like and respect each other. . • Gain a firsthand understanding of customer needs and issues.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Craftmanship
MARCH 12, 2020
For example, if a few ducks are hit by their initial shotgun blast — perhaps by clicking on a blog post link — the marketer can then identify and attempt to take down those particular ducks with another more targeted round or two. For example: “Our Review of Smith & Company’s Customer Service Capability.”. Don’t pontificate.
Marketing Craftmanship
DECEMBER 22, 2015
Personal grooming habits. One very large law firm in New Jersey, for example, ranks its job candidates this way, following their interview: No written “thank you” = Eliminated as Candidate. In the business world, just about everything you do can influence your success. The way you dress. The language you use. Your manners.
Marketing Craftmanship
SEPTEMBER 18, 2020
There are valid social and physiological reasons most people don’t do the things necessary to maintain their personal health and fitness. Two current examples of perceived magic bullets include content marketing and marketing automation software.
Marketing Craftmanship
MAY 22, 2017
When it comes time for a founder to sell or step out of their business, a marketplace identity that relies heavily on that individual’s personal credentials, relationships or charisma will serve to erode the brand equity they’ve worked so hard to establish. This can be accomplished in a discrete manner, or in a more dramatic fashion.
Marketing Craftmanship
SEPTEMBER 1, 2015
For better or worse, your clients judge you (or your firm) primarily on a personal, visceral basis. But this apparent anomaly in client sentiment is supported by many real life examples. Many companies don’t even bother to sign their card, or to add a personal message.) No detail is unimportant. .
Expert insights. Personalized for you.
127 
Let's personalize your content