Digilant

JULY 30, 2019

Social media platforms are becoming the premier partners for direct-to-consumer brands – hyper-relevant 1 st party data makes the consumer’s path incredibly transparent making it easier than ever to model, target, and reach your ideal customers. There are a couple of prerequisites for using social media for customer acquisition.

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

Digilant

JULY 30, 2019

Social media platforms are becoming the premier partners for direct-to-consumer brands – hyper-relevant 1 st party data makes the consumer’s path incredibly transparent making it easier than ever to model, target, and reach your ideal customers. There are a couple of prerequisites for using social media for customer acquisition.

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

Brandpoint

MAY 26, 2022

Manufacturing markers also cited social media as a growing industry trend, suggesting the need to form strategic social media plans to help set manufacturing companies apart from their competitors. Here’s another example from Andersen. If you’re not using video in your content strategy, you’re missing out.

Paid Search Agency 62

Paid Search Agency Video Marketing Companies Planning 62

Bionic

MAY 5, 2023

Omnichannel marketing requires omnichannel media planning. Here’s how to create an omnichannel media plan using the Bionic for Agencies media planning tool. Omnichannel media planning is a new form of media planning that integrates all placements across all media channels into a single, cohesive media plan.

Media Plans 52

Media Plans Planning Paid Search Agency Cost Per Thousand 52

Bionic

AUGUST 7, 2020

For example, the World Federation of Advertisers’ recently published Project Spring report opens with, “it’s time for a revolution in marketing procurement. It should tell you exactly where your advertising budget is being spent, including full transparency of intermediaries in complex advertising supply chains. Placement Data.

Advertisements 97

Advertisements Advertising Budget Programs Cost per Acquisition 97

ClickZ

DECEMBER 2, 2019

Here are two examples: Addressable TV is powered by machine learning, allowing digital marketers to deliver targeted ads to the right consumers. CNBC reported that The North Face used AI to converse with customers and make smart recommendations, for example, a jacket may be recommended based on where a traveler is going and when.

Marketing AI 83

Marketing AI Advertising Agencies Advertisements Advertising 83

RebelMouse

MAY 30, 2018

Today's audiences are craving authenticity and transparency, which has created the rise of the social influencer and birthed a universe of creators. Methodical Transparency. For example, an editor may not be able to see as many stats as a user with administrative rights. Improve Your Content Workflow.

CMS Development 40

CMS Development Tools Enterprise Management Work Management 40

Marketing Insider Group

JULY 13, 2010

This is an interesting conclusion because it highlights the importance of setting objectives before B2B Marketers get involved in social media planning and before picking which sites to focus on. Trend #4: Social media participants expect companies to join the conversation. Click here to cancel reply.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

ClearVoice

JANUARY 31, 2019

For example, is your product an answer to all the things currently wrong with the world? For example, if you were marketing a fictitious board game for the holidays called “WTF! What amount of earned media will make this your best case study yet? . For instance, using the previous example of “WTF!

Creativity 64

Creativity RFP Work Management Paid Search Agency 64

Convince & Convert

JULY 6, 2010

Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted. By transparent, I mean keep it real and no lip service. The most efficient way to do this today is online.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Litmus

MARCH 15, 2024

We’ve been encouraging marketers to focus on developing a strategy to wean their media plans and martech stack off third-party (3P) cookies for some time (and we still are!) For example, companies can store language preferences and login information plus track analytics like pages visited and bounce rates. Image via CookieYes.

Work Management 102

Work Management Privacy Protection Marketing Management Privacy 102

SocialPilot

MAY 30, 2024

Even though this process of analyzing your competitor takes place during the initial stage of social media planning, brands often conduct competitor analysis and set their goals to outperform the competitors. Stay ethical while utilizing AI for different parts of your social media marketing. Sustainability goes a long way.

Social Media 67

Social Media Practices Marketing AI Media 67

Online Marketing Institute

JANUARY 4, 2011

For example, if you’re searching “ how to know if you need an ac repair company ,” you most likely wouldn’t find this type of content on a corporate website. Vizion Interactive was founded on the premise that honesty, integrity, and transparency forge the pillars that strong partnerships should be based upon.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

JUNE 3, 2010

I can't think of many examples of that type of guts on the player side. Their transparency (at least on the operational side) has been laudable. Their transparency on the effects side less so, based on new photos today of oil-soaked birds, etc. link] sue_anne Have to disagree about the transparency of BP on this issue.

Social Media 158

Social Media Media PR Webinar Metrics 158

Convince & Convert

APRIL 1, 2010

I must have used the Edelman WalMart 'flog' example 20 times in pitches and workshops! I must have used the Edelam WalMart 'Flog' example 30 times in presentations and workshops! link] Glen Walker RT @jaybaer: Get Your Social Media Story Straight [link] (great piece on the importance of followup, too) [link] ???

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Bionic

APRIL 6, 2018

The Association of National Advertisers (“ANA”) has called for more transparency, accountability, and control of advertising investments in response to unethical behavior in the advertising industry and a breakdown in the partnership between advertisers and their agencies. In fact, Assembly just won AdAge 2018 Media Agency of the Year.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad Agencies Media 40

Convince & Convert

APRIL 13, 2010

I also learned the lesson and critical importance of being authentic and transparent. I also learned the lesson and critical importance of being authentic and transparent. Their support, open ears, and ability to lead by example. There are many more examples, but you get my point. link] jaybaer Excellent example.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

JULY 26, 2010

The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider. This is another example of why you need accounts on these sites. Transparency is a brand currency on the social web. Why Am I sharing This?

Social Media 115

Social Media SEO Marketing Websites PR 115

Metadata

APRIL 11, 2023

Your audiences are who’ll see the creatives/ads—for example, director-level employees at Fortune 500 companies or people who follow your LinkedIn page. In the example, you have three audiences and three ads, which means you have nine combinations. When they get there, the campaign stops and restarts the next day. It’s dark, too.

Campaigns 52

Campaigns Cost per Lead Advertising Agencies B2B Thought Leadership 52

SalesIntel

OCTOBER 26, 2022

For example, a customer at the awareness stage may benefit from blog posts or case studies regarding relevant challenges to their business. For example, you can ask prospects in the decision stage why they’ve chosen not to transact after a certain period. social media posts. whitepapers. email newsletters. infographics.

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 52

Convince & Convert

JULY 21, 2010

If your team uses social media at work, particularly for clients, you’ve got to have a policy. Todd Defren and Dell have both shared excellent examples to build from. The FTC encourages social media policies be in place and reviewed. I found myself facing a room full of blank stares.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Buffer

MARCH 13, 2018

Here’s a quick overview of how it works (with a real-life example goals from one of our 6-week cycles ): Step 1: Choose 10 goals. For example, let’s say you wanted to run a content partnership experiment with a peer or influencer within your industry (similar to this one!) For each idea, give each factor a score from one to ten.

Work Management 111

Work Management Planning Lead Ranking Marketing Management 111

Convince & Convert

SEPTEMBER 21, 2010

(includes slides and worksheet) [link to post] – Posted using Chat Catcher [link] DMurrow (Dave Murrow) Twitter Comment RT @jaybaer: Develop a social media strategy in 7 steps. includes slides and worksheet) [link to post] (THAT’S Transparency!, link] Jason Baer Thanks so much. It was FREAKY. It was FREAKY.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Martech Advisor

MARCH 23, 2020

Curation for cost and media transparency are critical, but as advertisers continue to strive for relevance and suitability, they’ll need to look at other factors for curating their supply going forward. The rise of programmatic swung the pendulum of media planning all the way over to the audience side, decoupling it from media.

Curation 55

Curation Paid Search Agency Advertising Agencies Ads 55

LiveRamp

OCTOBER 31, 2018

GDPR has cast data practices even further into the spotlight, and many businesses continue to work around-the-clock to ensure and enforce data compliance and transparency. Conduct audience planning. Data is an influential and valuable asset for marketers, but responsible and ethical data stewardship is imperative for its success.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Paid Search Agency Planning 40

Convince & Convert

MAY 11, 2010

Maybe you guys have other examples where that is not so. I have a great example: One that Facebook killed because it wasn't in line with their mass media-based (impressions and “size of network&# used to create it) values system. I take the same approach with my own promotional videos [example: [link].

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

LiveRamp

OCTOBER 23, 2018

Networks are doing more to work with media buyers on pre-campaign planning and to explore ways to best identify advertisers’ ideal custom segments up front. It takes some training to start thinking of a target audience outside the legacy framework of age or gender for media planning.

Ad Frequency 40

Ad Frequency Advertising Agencies Marketing Budget Funnel Advertising 40

Marketing Insider Group

FEBRUARY 17, 2011

Set Your Guidelines: I was proud to see B2Bento use the SAP company guidelines as a leading example along with other B2B IT names IBM and Intel and B2C brands Kodak and the BBC. It also highlights the need to be “transparent and genuine with their reader base.&#. It also provides tips and advice on how to monitor results.

Social Media 100

Social Media B2B Thought Leadership Social Marketing B2B Marketing 100

Content Standard

MARCH 4, 2016

It’s a curious finding, given how important social media marketing has become for most companies. The world is awash with social media marketing campaigns that achieved backlash instead of buzz. The Tech Example. Not all CEOs avoid social media. Starbucks’ #RaceTogether campaign, anyone?).

Social Media 40

Social Media Paid Search Agency Social Marketing Marketing & Strategy 40

NuSpark Consulting

OCTOBER 13, 2012

Examples of yield optimizer platforms are Admeld, Rubicon Project, and Pubmatic. . Examples of DMPs are Blue Kai, Exelate, and DataLogix. . . Here’s a sample media buy I was working on recently, showing specific audience segments I plan to target, with the help from the relationships DSPs have with big data DMP platforms. .

Ad Exchange 100

Ad Exchange Advertising Agencies Display Paid Search Agency 100

Adobe Experience Cloud Blog

SEPTEMBER 9, 2016

So how do you become a social media rockstar to engage and delight your different target audiences? Here are five ways to make your social media marketing rock: . Before you jump into the tactical details and start rocking out your social media plan, you need to take the time to understand your audience.

Social Media 48

Social Media Social Marketing Media Planning 48

Convince & Convert

AUGUST 31, 2010

Remember, social media makes big companies seem small again. It’s like consultants telling companies to be “transparent&#. At Holman for example, the majority of our social media conversations are based on helping people who are moving. And that’s a worthy objective. Real, meaningful conversations?

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). What I mean is that California for example always shows up with the most posts. Historical data seemed more robust as well.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

SEPTEMBER 1, 2010

If you set your clients up to think Social Media is about the sale, then by all means tell them to “Expect to Fail&#. If you train them to participate honorably and transparently and to expect “Engagement&# as a result of social participation – then they can expect to win. link] Joseph Manna Fantastic post, Jay.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

AUGUST 4, 2010

Folks, you simply must read the “Tale of Amy B&# that Chuck references above for the perfect example of how NOT to handle negativity online. If you'd like another example search @thedoubleshot on twitter. Not quite the same situation as Amy, but a fine example of how not to use social media in business.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Sprout Social

OCTOBER 3, 2018

” There’s a balance and even an art to remaining transparent and authentic in how you use your social platforms, while still taking care to include talking points that lead back to a specific goal or set of goals. Candidates have got to make sure they have a contingency plan in place for when accidents do occur.

Social Media 108

Social Media Paid Content Campaigns Media 108

Convince & Convert

SEPTEMBER 21, 2010

Sexy Bookmarks Plug-in My friend Michael Stelzner from Social Media Examiner (where I guest post monthly), turned me on to this excellent plug-in that improves upon the social sharing user interface. See an example at the bottom of this post (the little squares that animate when you put your cursor over them).

Social Media 167

Social Media Media Paid Content Webinar Metrics 167