Convince & Convert

MAY 11, 2010

Maybe you guys have other examples where that is not so. I have a great example: One that Facebook killed because it wasn't in line with their mass media-based (impressions and “size of network&# used to create it) values system. I take the same approach with my own promotional videos [example: [link].

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

AUGUST 31, 2010

Remember, social media makes big companies seem small again. It’s like consultants telling companies to be “transparent&#. At Holman for example, the majority of our social media conversations are based on helping people who are moving. And that’s a worthy objective. Real, meaningful conversations?

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). What I mean is that California for example always shows up with the most posts. Historical data seemed more robust as well.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

SEPTEMBER 1, 2010

If you set your clients up to think Social Media is about the sale, then by all means tell them to “Expect to Fail&#. If you train them to participate honorably and transparently and to expect “Engagement&# as a result of social participation – then they can expect to win. link] Joseph Manna Fantastic post, Jay.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

AUGUST 4, 2010

Folks, you simply must read the “Tale of Amy B&# that Chuck references above for the perfect example of how NOT to handle negativity online. If you'd like another example search @thedoubleshot on twitter. Not quite the same situation as Amy, but a fine example of how not to use social media in business.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

SEPTEMBER 21, 2010

Sexy Bookmarks Plug-in My friend Michael Stelzner from Social Media Examiner (where I guest post monthly), turned me on to this excellent plug-in that improves upon the social sharing user interface. See an example at the bottom of this post (the little squares that animate when you put your cursor over them).

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

JULY 9, 2010

Time is proving that no matter how much social media changes, the core rules of engagement remain the same. Transparency and authenticity have been points of entry recommended by social media experts since its beginnings. And the online influencers recognized that for what it was: transparent and authentic. Enough said.

Personalization 123

Personalization Paid Search Agency Transparency PR 123

Online Marketing Institute

OCTOBER 31, 2010

Sexy Bookmarks Plug-in My friend Michael Stelzner from Social Media Examiner (where I guest post monthly), turned me on to this excellent plug-in that improves upon the social sharing user interface. See an example at the bottom of this post (the little squares that animate when you put your cursor over them).

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

SEPTEMBER 23, 2010

" via @jaybaer – [link] [link] Matt J McDonald "Social media isn’t inexpensive, it’s different expensive." Having some exposure to the music industry, it can be a lot of people (label, management, label and artist-hired publicity, etc.). But, there's a lot of stuff at work here!

Social Media 149

Social Media Media Paid Content Webinar Metrics 149