Remove Examples Remove Link Building Remove PR Remove SEM
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How to Calculate Your SEO Share of Voice

SmartBug Media

This type of exercise helps website owners better understand competitive pressures in search engines as well as identify link building, content creation, and social media opportunities. This could be a good opportunity for PR or outreach to build relationships with these sources.

SEO 96
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Best of 2008: SEM Landing Pages

WebMarketCentral

Here are a few of the best posts about SEM landing page design from last year. Good and bad landing page examples by CDF Networks Chad Frederiksen gets right to the point with this brief but helpful post on what separates bad landing page design (e.g., clutter) from good (a clear call to action among other attributes).

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How to Answer 25 FAQs on Content Marketing

Content Marketing Institute

HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone (Fresh Examples). This one has caused many a PR pro to smack his or her forehead in frustration. If you are a client and a PR firm guarantees they can create a viral video or post for you, end the meeting immediately. Does content marketing work?

FAQ 93
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An Extreme Guide to SaaS Sales: Process, Metrics +More!

accelerate agency

SEM – Paid Search. Link building/Digital PR. For example, a salesperson reaching out to a prospect on LinkedIn through a direct message with a cold sales pitch would be prospecting. For example, if someone is looking for file storage, like Dropbox, they know how that service will help them solve a problem.

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where its at if youre looking to market to those B2B decision makers. What better way to examine whether it does than with examples? The big question here is, however, does a B2B social media marketing campaign actually work?

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What Works Now in B2B Lead Generation, Part 1

WebMarketCentral

Parts of this analysis are very helpful, for example, "The easiest way to save money (during the 2000-2002 recession, when marketing budgets were being slashed) was to replace old media with cheaper new media. Separating SEO from broader marketing and PR activities is a really bad idea for several reasons.

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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. For example, a list of competitors that run blogs in your client’s industry.