Litmus

JULY 2, 2021

Apple’s Mail Privacy Protection announcement falls into that third category. One such thing is leveraging the clients and devices that still track and report on opens to serve as a proxy for open rate performance and A/B testing. Three things are inevitable in life: death, taxes, and change. And that’s it!

Privacy Protection 88

Privacy Protection Marketing Automation Services Privacy Enterprise Management 88

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. It prevents senders from knowing if and when they open an email. See the poll on LinkedIn.

Webinar Metrics 104

Webinar Metrics Privacy Protection Analytics Privacy 104

Litmus

AUGUST 2, 2021

For example, we have separate teams for email strategy, build and execution, and results & analysis. Since we may not be able to rely on open rates anymore as an indication of activity (because of Apple’s Mail Privacy Protection ), you should be more intentional about asking your subscribers if they still want to hear from you.

Webinar Metrics 107

Webinar Metrics Privacy Protection Trends Privacy 107

Heinz Marketing

JUNE 27, 2022

It’s costly and still a guessing game—piecing together bits of information from across the web to form a story of intent. . For more information on the phase out of third-party cookies, check out resources from HubSpot , TechRepublic , and Terminus. Apple Mail Privacy Protection. But was it ever, really?

Privacy 96

Privacy Privacy Protection Opt-out Opt-in 96

Scoop.it

JANUARY 24, 2023

Switch to click-through rate from the open rate With the launch of Apple’s MPP, your customers using iOS 15 will be able to hide their IP address. Also, Apple will automatically download the tracking pixels even if the user has not opened the email. It is a great idea to use software like Scoop.it

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Martech

OCTOBER 30, 2023

Permission means that the recipient has given you explicit and informed consent to send messages to them. A valid email address is one of the most valuable pieces of information you can receive from your customers. This includes opens and clicks on specific links within your email.

Email Marketing 106

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 106

Martech

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. However, the downstream effects of increased data collection restrictions mean various metrics — like open rates and measurement methods used to benchmark success — are no longer reliable.

Top of Funnel 67

Top of Funnel Analytics De-duplication Work Management 67

Litmus

OCTOBER 14, 2021

A great open rate just shows how flashy your subject line is. And, there’s been a lot of change on the reliability of open rates anyway because of Apple’s Mail Privacy Protection. For example, why is your newsletter your best performing email? Then, there’s all the privacy changes going on right now.

Marketing Report 77

Marketing Report Email Marketing Privacy Protection Paid Search Agency 77

Litmus

JULY 8, 2021

Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. For example: Duration of engagement. Clicks and click-through rate. Conversions and conversion rate.

Webinar Metrics 115

Webinar Metrics Deliverability CAN-SPAM Co-Registration 115

Litmus

SEPTEMBER 20, 2022

For example: Click-through rate (CTR). Unsubscribe rate. Bounce rate. Deliverability rate or inbox placement rate. Email list size or growth rate. Our Email Analytics Survival Guide covers all the alternate KPIs you can use to measure success, aside from the open rates. Registrations.

Deliverability 103

Deliverability CAN-SPAM Privacy Protection Churn Rate 103

Vision6

AUGUST 23, 2021

For example, a subscriber signing up to a newsletter may trigger an automated lead-nurture campaign with value-add content to build trust. Subscriber data is your greatest asset, so you need to make sure you’re capturing the right information from the very beginning. Want to send your subscribers a birthday offer?

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Salesforce Marketing Cloud

APRIL 21, 2022

To succeed in this new era, it’s crucial for marketers to use data to inform and optimize outcomes. To succeed in this new era, it’s crucial for marketers to use data to inform and optimize outcomes. The movement toward consumer privacy protections is accelerating, and that’s a good thing. Watch the webinar.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. There are absolutely better barometers, and even absent Apple making this change, I would still say open rates should not be your rudder,” Hopkinson says.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Litmus

JUNE 23, 2022

Now they find themselves racing to adopt new personalization trends meant to mitigate privacy changes, such as Apple Mail Privacy Protection (MPP) or the loss of third-party cookies. Marketers need a more transparent approach to collecting the information required to deliver personalized experiences consumers expect.

Privacy Protection 63

Privacy Protection Personalization Privacy Mobile Advertising 63

Salesforce Marketing Cloud

APRIL 15, 2024

Some are happy to see an open rate of over 20% on a campaign, while others may consider a click rate higher than 10% to be the mark of success. How should you consider email open metrics? While Apple MPP and caching make an open-rate-only strategy unreliable, it’s still a huge piece of the puzzle.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Track engagement with metrics other than open rates.

Privacy 105

Privacy Opt-out Contingency Planning Opt-in 105

Litmus

JUNE 17, 2021

What will get your email opened, clicked on, and converting? We’ll cover a lot, including real-life examples, so feel free to check out our infographic summary below or skip around to the details that interest you: Welcome everyone’s ideas. Use it to get your subscribers’ attention and your emails opened! Let’s find out.

Open Rate 118

Open Rate Tips CAN-SPAM Click Rate 118

Martech

JUNE 3, 2022

But few marketers have the data they need to inform decision-making, a Capgemini survey found. For example, in an effort to safeguard its customers’ privacy, Apple in mid-2021 announced features in iOS, Mac OS and Watch OS that limit the data available to marketers. Message previewing. Deliverability management.

Marketing Automation Services 133

Marketing Automation Services Enterprise Management Work Management Marketing Management 133

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. Each of these metrics has value (even the open rate) when you use them to track trends — whether they’re increasing or decreasing.

Budget Programs 110

Budget Programs Long Tail Marketing Ad Frequency Click Rate 110

Litmus

MARCH 29, 2022

When Apple’s Mail Privacy Protection (MPP) came into effect last fall , email marketers in all industries were made to reconsider their entire analytics strategy. We had advance warning that MPP would impact open rates, but we didn’t know when or to what extent until it happened. For example: .

Email Marketing 85

Email Marketing Privacy Protection Open Rate Click Rate 85

Scoop.it

FEBRUARY 28, 2023

The recipient will instantly recognize who the email is from which will increase the open rate and subscriber engagement. A/B testing will earn more traction There is a great deal of information available on the Internet about A/B testing and its best practices. Moreover, it enhances email deliverability and sender reputation.

Email Marketing 96

Email Marketing Trends Lead Ranking Planning 96

Martech

MARCH 9, 2023

It gives us direction and informs our strategies, among many other benefits. At the heart of significant marketing trends is data Look at the trends that have occupied marketers’ attention over the last three years: 2021: The rise of Apple’s Mail Privacy Protection feature , which masked user activity data.

Open Rate 104

Open Rate Click Rate Paid Search Agency Privacy Protection 104

Martech

MAY 31, 2022

Just seeing your emails appear in the inbox might be all the incentive they need to go directly to your site without opening the message first. ” It’s one reason why a memorable and informative subject line is so important. You might also rely too much on open rates to measure engagement.

Buying Cycle 87

Buying Cycle Privacy Protection Click Rate Act-On 87

Litmus

JULY 7, 2021

There’s also the tricky little Apple Mail Privacy Protection detail you’ll need to contend with starting in 2021. Since you might not have as much insight into open rates this fall for Apple Mail users, you need to start choosing your metrics and strategy carefully. Choose your holidays.

Planning 107

Planning Deliverability Privacy Protection Email Campaigns 107

Outgrow

JUNE 15, 2022

Greater Focus on Privacy. The announcement of Apple’s Apple’s MPP (Mail Privacy Protection) heightened awareness about the privacy concerns of email users across the globe. Here’s an email from Hover that conveys their respect for their subscriber’s privacy. . Here’s another excellent example from Flywheel.

Email Marketing 98

Email Marketing Trends Outgrow Budget Programs 98

Litmus

APRIL 4, 2024

Go beyond open rates as your engagement metric Engagement is a key aspect of making it to the inbox. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. “A On top of that, Nicholas says many people don’t realize that open rates can be inflated by bots.

Email Marketing 97

Email Marketing Deliverability Tips Work Management 97

Single Grain

AUGUST 7, 2023

QR Codes : Using QR codes that can be scanned by mobile devices to provide information or link to a website. A great example of mobile advertising is Pond’s ad promoting their new Triple Charcoal cleansing technology to consumers in Indonesia: They used vertical video ads to educate the importance of cleansing the skin.

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52

Vision6

MARCH 8, 2022

With Apple’s Mail Privacy Protection cementing the death of open rates, marketers are more than ever turning to the next best thing to measure engagement…click-through rates. And what better way to boost your click-through rates than by using gifs to spice up your emails. Use them wisely.

Privacy Protection 52

Privacy Protection Opt-out Opt-in Click Rate 52

Convert

APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. A great example of when to choose split testing over A/B testing is when you want to test Shopify themes. Examples of A/B Tests To Run on Shopify Stores. increase in CVR and a 71.4%

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. A great example of when to choose split testing over A/B testing is when you want to test Shopify themes. Examples of A/B Tests To Run on Shopify Stores. increase in CVR and a 71.4%

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52