Hubspot

AUGUST 23, 2012

We recently co-hosted a smash-hit webinar with SEOmoz , The State of SEO. SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. Google is using it to help surface content from great authors in the SERPs.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

SmartBug Media

NOVEMBER 18, 2022

HubSpot, a customer relationship management (CRM) platform used for inbound marketing , explains the buyer’s journey with a flywheel. For example, a software company selling custom services for a website to another company would be B2B. It’s the sentence or two that appears in search engine results pages (SERPs) below a title.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Each episode covers a few different topics. SEO Training.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

Hubspot

NOVEMBER 27, 2012

That's why we were so excited in October, when Facebook announced Global Pages that allowed marketers to maintain just one Facebook page URL, but route fans to different versions of the page based on their location. Webinars, events, and conferences can now be broadcast to a larger audience. 12) Ratings System.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Single Grain

JULY 14, 2020

Some popular examples of SaaS companies include: Salesforce. Let’s look at a real-life example to better understand sales motions and how it helps SaaS businesses. Would you like us to do a one-on-one (let's call it personalized webinar)? ” Sendinblue is a good example of a brand limiting the usage for freemium users.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Hubspot

APRIL 30, 2018

For example, “We appreciate your feedback on [product/service] in [city, state]. Optimize URL, Title Tags, Headers, Meta Description, and Content. Every time you write a piece of content, you need to optimize the content for search engines by using high-volume keywords in the URL, title, header, meta description, and body.

SEO 101

SEO De-duplication Work Management Aggregators 101

Hubspot

JUNE 5, 2012

For example, the Google Friendly Site is a great starting point for anyone needing a primer on how Google views pages. You can monitor your site for malware and crawl errors, both essential for conquering the SERPs. Perhaps the best way to understand the way Google sees your site is to ask Google. 2) Screaming Frog SEO Spider.

Budget Programs 28

Budget Programs Top of Funnel SEO Google 28

Outbrain

JANUARY 1, 2020

When it comes to lead generation, for example, content marketing costs up to 41% less per lead than PPC. In the example below, all articles in the top results are 3,000+ words. You can optimize your URL slug, too. This is the part of your URL that comes right after the domain extension. And this is for a reason.

SEO 58

SEO Marketing & Strategy Marketing Strategy Webinar Metrics 58

Hubspot

DECEMBER 6, 2012

If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012 , December 10th at 2PM EST. 6 Ways to Create Content That Markets Itself. no additional marketing effort required. 1) Don't try something new.

Tips 28

Tips Content SERP Viral Marketing 28

Single Grain

NOVEMBER 16, 2023

By offering valuable content such as ebooks, webinars, or downloadable resources, SaaS companies can capture leads and nurture them through the sales funnel. For example, educational content for awareness, case studies for consideration and tutorials for onboarding. Define Key Metrics : Determine metrics for success at each stage.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Hubspot

NOVEMBER 23, 2011

While your publishing volume should certainly remain competitive for your industry, keep the quality of your content up too, or you'll be penalized in the SERPs and your analytics. If you have advanced landing page testing abilities at your disposal like in HubSpot's software , executing these tests takes just a couple minutes.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Landing Pages 28

Single Grain

JULY 1, 2021

For example, this is an outbound link targeting Eric Siu’s podcast with Brian Dean of Backlinko. Want an example? I could show you 20 more examples, but no room for it here. Here's another example. I’m hesitant to give you an example here as some sites don’t want to be outed for building links. Let’s move on to….

PageRank 140

PageRank SEO Marketing Budget Lead Scoring 140

Brandpoint

JUNE 24, 2021

Examples include enterprise software companies, professional service firms like corporate accounting or human resources outsourcing agencies and office equipment leasing companies. BrandpointHUB is the perfect example.). For example, it could be revenue, conversions, CTR, or webinar registrants. MA: Marketing Automation.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Hubspot

FEBRUARY 9, 2015

To be a credible industry expert, you need facts, stats, figures, and examples at your disposal -- all external validation that shows you know your stuff. HubSpot Keyword Tool. If you are a HubSpot customer, you can use the Keyword Tool to save you some time and discover keywords based on a number of different factors.

Research 28

Research Process Long Tail Marketing Validation 28

Hubspot

JANUARY 9, 2013

or a more classic example, the Homer Simpson "D'OH!". In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. Some research companies, for example, provide data and statistics for a fee. But how much worse is it when that "D'OH!" Not ideal, right?

Work Management 28

Work Management Marketing Management Landing Pages Top of Funnel 28

Single Grain

AUGUST 24, 2023

Agencies with a forte in, say, the health and wellness industry will craft tailored messaging, perhaps using influencer partnerships or wellness webinars, to maximize engagement. A classic example is when you view a product on an e-commerce site and then see ads for that same product on different websites or social media platforms you visit.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Hubspot

OCTOBER 9, 2019

At HubSpot, we do this by using the pillar/topic cluster model. Christina Perricone, team manager of HubSpot's pillar page content, says, "The pillar cluster model organizes content on your site around a single topic and search term through internal linking. See a couple examples from Twitter below. Topic expertise.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78

Optinmonster

AUGUST 27, 2023

A good example is this content marketing mission statement from CIO.com: Here’s a formula you can use to create your own content marketing mission: We provide [target audience] with [type of content] to help them [business goals]. It’s an SEO tool but is also a great way to quickly grab all the URLs from your site.

Paid Content 93

Paid Content Content Marketing Top of Funnel Planning 93

ClearVoice

MARCH 3, 2020

In HubSpot’s State of Inbound report , HubSpot Research found 53 percent of marketers believe inbound marketing gives their organizations higher ROI than outbound marketing. A HubSpot study of blogging data accumulated from 13,500+ of their customers found, “companies that published 16+ blog posts per month got about 4.5X

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114

Hubspot

MAY 10, 2012

At HubSpot, we update our LinkedIn company status 4 times a day, each time publishing either a new blog post, or a lead generation offer. For an example, take a look at HubSpot's 'Marketing Infographics' board on Pinterest. Let's use HubSpot as a case study. Subscribe to the @ HubSpot blog!

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28

Single Grain

JUNE 10, 2021

The SERP feature allows you to analyze how other web pages are ranking on the internet for the search query. Top Features: Ubersuggest displays top content with metrics like page title, URL, total visits, and social counts (Facebook and Twitter). There are different formats used for content marketing, such as: Blogging. Infographics.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Webbiquity

NOVEMBER 28, 2011

are the most retweetable day/time of the week, per Dan Zarella of HubSpot. (I Social Media 2011 Just The Stats by Reciprocate Karen Emanuelson shares research from HubSpot showing that there are 10.3 SERPs: The Benefits of Being No. And 73% of U.S. companies now use social media for marketing. Fridays at 4 p.m. That I believe.)

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100