Customer Experience Matrix

FEBRUARY 9, 2012

What they found “too hard” wasn’t the software, but the planning and content creation needed for serious marketing automation. That’s not a software problem. What does this mean for the software vendors themselves? If the real keys to success are marketers’ skills and processes, does it really matter what’s in the software?

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

LeadSloth

MARCH 22, 2009

The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. This changed over time: now the focus has shifted to pro-active outreach to a handful of executives, instead of targeting thousands of software developers. The Salesforce.com database has some big issues (e.g.

Marketing Automation Services 100

Marketing Automation Services LEADSExplorer netFactor Leadlander 100

Customer Experience Matrix

FEBRUARY 25, 2009

The product was soon extended to integrate with Salesforce.com and to let the proxy server add Genius-generated popups that display personalized messages or offer an online chat. Later, the company added MarketingGenius, which lets marketers send email on behalf of salespeople and can react to Salesforce.com workflow rules.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 31, 2010

Placing them all in the same product adds cost and complexity, which are not a software developer’s friends. Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Salespeole working with Salesforce.com can see a list of their leads with priority ratings.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

OCTOBER 22, 2009

But the system does offer a comprehensive solution for smaller firms and, at least on the CRM side, can integrate with more powerful solutions including Salesforce.com , Microsoft Dynamics CRM and Siebel CRM On Demand. Each scoring rule can incorporate Web activity, campaign events, form responses and static data.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

AUGUST 21, 2009

Aprimo is in the early stages of launching Aprimo Marketing Studio , a new Software-as-a-Service marketing automation suite that is separate from the existing Aprimo product.* The official launch will be in November at the Salesforce.com Dreamforce conference.) But what matters for now is the vision.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Engagio

DECEMBER 28, 2020

It’s the time of year again where we reflect on the year’s events and accomplishments and predict what is to come. The top four areas to adjust included changing products or services (63%), pricing strategies, distribution channels, and customer segments. But this year is quite different than years past.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Customer Experience Matrix

FEBRUARY 14, 2011

Of course, another way to look at this is that the CRM vendors already do marketing automation – certainly Oracle/Siebel does, and plenty of folks would argue that Salesforce.com has adequate marketing automation capabilities for most purposes, although most experts (and I) would disagree.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Work Management 120

Customer Experience Matrix

APRIL 5, 2009

The base price includes a separate IP address. However, event-based triggers are limited to submission of a Web form. True Influence has existing integrations with Salesforce.com and SugarCRM. Pricing of True Influence is also designed for on simplicity. and downloadable collateral such as white papers and brochures.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Hubspot

MARCH 5, 2012

When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the investment in sending you was worth it. 1) Reserve a Room at the Event. Trade shows and other events are very noisy. At any given event, there is always plenty of commotion.

Trade Show 28

Trade Show Tactics Marketing Management Lead Scoring 28

Webbiquity

APRIL 27, 2017

Producers of a wide array of products—from vehicles to machine tools to jet engines to officer copiers—now have access to the kind of user and usage data that, not long ago, only SaaS software developers could capture. Email-based help desk software with performance reporting and integrations to popular web chat and voicemail apps.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Customer Experience Matrix

JANUARY 24, 2015

GreenRope workflow GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations. CRM captures activity history, tasks, deals, purchases and events but doesn’t integrate with a phone dialer. Here are thumbnails of the others.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Hubspot

APRIL 3, 2012

In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. We were embarrassed into controlling our discretionary spending, conducting more due diligence, and being more price-conscious. The result? 2) Don't ignore the less popular social tools.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Convince & Convert

MAY 18, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. It always seems to me like it’s a race to the bottom on pricing on all of that kind of stuff, and how do you handle that as a company?

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Customer Experience Matrix

JUNE 9, 2011

Summary: Swyft offers a Software-as-a-Service real-time interaction manager. Another is cost: you’re looking at the price of a 50 foot yacht (about a quarter million dollars if you haven’t bought one lately), plus a sister ship or two for implementation. Pricing for agent-based applications (call centers, field sales, etc.)

Work Management 120

Work Management Marketing Management Cost Software 120

Customer Experience Matrix

DECEMBER 26, 2014

So it’s not surprising that LeadLiaison prefers to be called something else – in their case, “revenue generation software”. But prices are either reasonable (if you’re a buyer) or ridiculously low (if, like me, you''re a sometime content creator), starting around $50 for a blog post.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Webbiquity

MARCH 9, 2017

Conversion rate optimization software with features including customized/targeted pop-ups, instant surveys, real-time analytics, A/B testing, onsite retargeting, mobile integration and more. Pricing: four levels from $14 to $299 per month; enterprise pricing by quote. Pricing: free or $19/$39/$349 per month. 1 ) Picreel.

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

Customer Experience Matrix

JANUARY 31, 2014

MindFire Studio grew out of MindFire’s original Look Who’s Clicking software, which is used by more than 1,100 printers and other graphics arts vendors to add personalized URLs to print promotions. Events also act as triggers for actions within workflows, which begin with contact lists and can be filtered based on attributes and behaviors.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

ClickZ

JUNE 20, 2019

If you have a large mailing list, verify that the platform will allow you to integrate with third-party software to import your contacts. Campaigners’ strength lies in its artificial intelligence (AI) which allows you to automate and optimize your email marketing with data and event-driven triggers. Campaigner. Source: Mailchimp.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. Synchronizing prospect and opportunity databases is key.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

MARCH 25, 2009

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. Pricing is less likely to be an obstacle.

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

JUNE 10, 2008

Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration. These can be based on lead data and constraints such as Web search terms, event frequency, and date ranges.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketo Marketing Automation Services 120

Customer Experience Matrix

MAY 26, 2011

One of the few dependable rules in the software industry is that Suites Win. Users set up process flows, define decision points within each flow, and connect to touchpoint systems to capture events at those decision points. Pricing depends on the type of deployment but is typically in the hundreds of thousands of dollars.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 18, 2012

Epiphany was one of the high-fliers of an earlier marketing automation boom: launched in 1997 with an initial public offering in 1999, it traded stock for a variety of customer management systems before its price collapsed. The schedules can have a fixed date, recur at fixed intervals (from minutes to weeks), or be triggered by events.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Interactive Marketing Enterprise Management 120

Customer Experience Matrix

OCTOBER 10, 2011

The campaigns can run once, repeat automatically at user-specified intervals, or be triggered by standard events or custom SQL queries. Speaking of CRM, Beanstalk has existing connectors for Salesforce.com , NetSuite and Leads360. Steps can also change data within the Beanstalk database and schedule calls in the CRM system.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

APRIL 14, 2009

One way to explain this particular mix of features is to note that LeadLife’s founders previously sold sales automation software. The campaigns themselves can contain multiple events such as trade shows, Webinars, newsletters and surveys. Leads can be assigned to an event with a list or posted to the event from a Web form.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 14, 2009

For example, SiteCore supports lead scoring by assigning content scores (for technology, marketing, sales, pricing, tech support, etc.) Attributes for each page include interest scores already mentioned, plus goals and other events that are logged to the visitor's history profile when the page is viewed.

Work Management 120

Work Management Marketing Management Marketing Automation Services Analytics 120

Adobe Experience Cloud Blog

DECEMBER 13, 2010

If you went to Dreamforce last year, or any of the Cloudforce events since, Chatter is nothing new to you. It was available to everyone who had a salesforce.com license and $15 more per person per month for everyone else in the organization that wanted to join in. Database.com is more than just a new website, it’s a new cloud.

Enterprise Management 48

Enterprise Management Jigsaw Salesforce.com Work Management 48

Customer Experience Matrix

JUNE 18, 2008

Sales force contacts are, of course, captured through two-way integration Salesforce.com and other sales automation systems. Market2Lead offers several configurations of the system with different prices and capabilities. Tags: marketing software marketing automation demand generation. The company was founded in 2003.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

The Effective Marketer

FEBRUARY 16, 2011

I agree, more companies are adding marketing automation and marketing software in general to their budgets. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Jacques, you’re right, is a great time to be following the industry. Greg, thanks! United States License.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Customer Experience Matrix

FEBRUARY 16, 2009

Categories for the self-evaluation seem pretty obvious: they would be the standard demand generation functions (outbound email, landing pages and forms, nurturing campaigns, lead scoring, and Salesforce.com integration), maybe a menu for less standard functions (e.g. price range, and willingness to consider less established vendors.

Work Management 120

Work Management Marketing Management Marketing Automation Services Demand Generation 120

Paul Gillin

JUNE 24, 2010

EMC is a premium-priced provider whose philosophy is to always go the extra mile to take care of the customer. Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. Of course not. A good CRM system is essential. Customer loyalty.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Webbiquity

FEBRUARY 28, 2017

Despite the proliferation of “labor saving” devices and process automation software, marketers (along with their colleagues in pretty much every other business function) are busier than ever. Pricing: free, $9 per month, or $72 per year. Pricing: free, $5 per month, or $10 per month per user. Pricing: free.

Marketing Automation Services 100

Marketing Automation Services Personalization Tools Product 100

Adobe Experience Cloud Blog

SEPTEMBER 11, 2012

Need to get more out of your traditional channels like email and events? Find out how Marketo, in just 6 quick years, has become the #1 marketing software company on the Inc. Also learn how Copyblogger, in that same time period, evolved from a simple blog to a software company with over 90,000 customers. – 2:30 p.m.

Marketo 48

Marketo Enterprise Management Work Management Marketing Automation Services 48

Metadata

FEBRUARY 16, 2021

I left right before the salesforce.com acquisition, which I’m really happy about, didn’t get trapped in that. Because I’m sure you guys always, like us, we always had a big vision for like, hey, this software is going to change the world. And so, it’s a total pleasure. And I have to say, I love being retired.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52