Lead Liaison

OCTOBER 11, 2018

Marketing events can be a very costly effort. I think you get my drift: marketing events cost a lot of money. Once your team has captured hot leads at an event, you should be prepared to follow up with those leads quickly and effectively. Technology to Support Lead Nurturing Strategy.

Lead Nurturing 48

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 48

ANNUITAS

JUNE 18, 2012

As with any space that is in its early stages, the marketing automation space has had its fair share of new businesses and vendors emerge. According to some who track this space, there are over 110 technology vendors alone. The best vendor event I ever attended was a Salesforce.com road show. 2. More transparency.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 18, 2012

As with any space that is in its early stages, the marketing automation space has had its fair share of new businesses and vendors emerge. According to some who track this space, there are over 110 technology vendors alone. The best vendor event I ever attended was a Salesforce.com road show. 2. More transparency.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

LeadSloth

SEPTEMBER 30, 2010

The past two days I attended the Pardot User Conference , and also presented a session on Lead Nurturing. Over 100 Pardot customers from all over North America attended this event. The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100

ANNUITAS

FEBRUARY 23, 2012

I have a love/hate relationship with marketing events, a fair share of which I attend each year. At many of these events, I have the good fortune of being able to present on topics such as lead management, lead nurturing and sales-marketing alignment. Make Events Part of Your Integrated Demand Gen Strategy.

Work Management 100

Work Management Marketing Management Guerilla Marketing Demand Generation 100

LeanData

SEPTEMBER 5, 2017

And the biggest event of all is looming in November — Dreamforce. or when the event host supplies the conference scans. The reality is most of those people are more suspects than ADR-ready leads. They include other vendors, analysts, competitors, customers, media — people who aren’t buying what you’re selling.

Work Management 58

Work Management Marketing Management Trade Show Marketing Automation Services 58

Content4Demand

FEBRUARY 7, 2020

Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers. The organizers (parent of Demand Gen Report ) expect a similar outcome of attendees at this year’s event. As part of the workshop program, David Lewis, CEO, DemandGen International, will lead a Demand Generation Masterclass & Certification session.

Case Study 54

Case Study Case Studies Studies Work Management 54

Only B2B

MAY 19, 2022

A reference from a customer or vendor partner may be priceless when it comes to securing an appointment with a desired client. Trigger Events: Astute salespeople use the internet to find new prospects and keep track of existing prospects’ online activities. So, what is a lead management system based on a queue?

Work Management 118

Work Management Marketing Management Cold Calling Trigger Marketing 118

Attendify

MAY 14, 2019

We’ve all been there: staring at a fishbowl full of dusty business cards that require data entry, or looking guiltily at a post-event attendee list that’s been sitting on our desk for two weeks. You can’t afford not to have a speed-to-lead event data strategy. Tip 1: Get smart about event lead scanning.

Lead Ranking 49

Lead Ranking Lead Scoring Marketing Automation Services Work Management 49

Customer Experience Matrix

NOVEMBER 19, 2008

My original plan had been to add several marketing automation vendors with significant presence in this market. My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt were their main competitors. How to choose?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

ANNUITAS

SEPTEMBER 21, 2018

So don’t cancel your tickets for the next Marketo Marketing Nation Summit … that event likely has at least one more go-round.). Marketo COULD HAVE been acquired by one of several enterprise application vendors that simply don’t get marketing. – A short second … this is a welcome acquisition. ANNUITAS, Inc.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

LeanData

SEPTEMBER 5, 2017

And the biggest event of all is looming in November — Dreamforce. or when the event host supplies the conference scans. The reality is most of those people are more suspects than ADR-ready leads. They include other vendors, analysts, competitors, customers, media — people who aren’t buying what you’re selling.

Work Management 40

Work Management Marketing Management Trade Show Marketing Automation Services 40

Adobe Experience Cloud Blog

APRIL 10, 2011

Is it live events? The three things Carlos Hidalgo recommends to someone getting started with lead management include: Conducting an audit. Go though your lead management steps and determine where you are with you data, lead planning, metrics, etc. What is your pipeline contribution? Direct mail?

Lead Management 48

Lead Management Lead Ranking Marketing Management Marketing Qualified Leads 48

Lead Liaison

MAY 3, 2019

Review Event Manual to understand all event-specific details – Do this early so you can plan accordingly. Note any special events that your team will want to attend, and add that to your itinerary. Evaluate lead capture options – Most trade shows partner with a lead retrieval provider for exhibitor lead capture.

Trade Show 73

Trade Show Work Management Marketing Management Lead Liaison 73

Adobe Experience Cloud Blog

JULY 6, 2010

Last week Focus.com’s Mastering Lead Management Virtual Event brought some of the leaders of B2B Demand Generation and Sales 2.0 best practices together for a full day, educational event. cjablonski : Over 70% of purchases are restricted to established vendors or are heavily dependent on WOM recos.

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48

Customer Experience Matrix

AUGUST 13, 2013

These products address several interrelated challenges: distributing leads to partners without losing track of performance; distributing partner-customized versions of company-created content; and helping partners run their own marketing campaigns. The system can also integrate with event management software and Google AdWords.

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Biznology

AUGUST 8, 2019

Martin: Twenty years ago, we would buy databases from trade publications and data vendors, and use them to cold call, trying to reach senior executives. Sellers—even smaller brands—are using marketing automation like InfusionSoft, Marketo and a local provider called Doppler emBlue to conduct event-triggered campaigns.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

ANNUITAS

JUNE 10, 2020

Field marketing, lead generation, demand generation, and lead management are all precursors (and components) of modern Demand Marketing. Often this type of sales enablement was defined by specific tactics, such as list purchases and field events. Mad Men tactics were able to persist in a nascent Web 1.0

Demand 162

Demand Work Management Marketing Management Peer-to-peer 162

ANNUITAS

NOVEMBER 15, 2021

They’ve lost many of the main methods they once relied on: trade shows, networking events, site visits, in-person meetings, conferences, etc. In fact, only 30% of B2B buyers prefer in-person interactions when evaluating new vendors (that number drops to 16% for renewals). In short, it’s time to double down on your inside sales team.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Lead Liaison

DECEMBER 26, 2018

To access our Event Lead Management Kit, which includes this resource, click here. . According to Forrester , marketing events such as trade shows and conferences occupy the largest share of B2B marketing budgets at 14%. Before signing a contract, here are 21 important questions to ask your vendor.

Enterprise Management 48

Enterprise Management Marketing Management Marketing Automation Services Lead Management 48

ClickZ

OCTOBER 22, 2020

It’s software that makes it easier to manage marketing-related tasks—launch campaigns, generate leads, keep track of ad creative, and monitor results (to name a few examples). Typical features include: Lead management tools to help identify prospects, capture leads, and track potential buyers. What is it?

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

ANNUITAS

MARCH 17, 2015

You’ve vetted the vendors, selected your features, sized your database and scheduled your implementation; you are now ready to deploy your marketing automation platform, right? With multiple years of experience, this user has every certification available from the marketing automation vendor. The CRM User. Looking for talent?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

SalesIntel

DECEMBER 6, 2023

Lead Management Tools Efficient lead management is crucial for nurturing leads through the sales funnel and converting them into loyal customers. Recent trends show a 110% increase in the adoption of lead management tools, demonstrating their pivotal role in orchestrating successful sales conversions.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

LeadSloth

OCTOBER 4, 2009

About two weeks ago I attended the San Francisco event, which had a similar program and exhibitors. In this post some thoughts about the program… First of all, the best thing about this event is that the speakers are marketing practitioners, not vendors. Lead Management. The Marketing Automation Vendors.

Manticore 100

Manticore B2B Marketing Marketing Management Marketing Automation Services 100

Customer Experience Matrix

OCTOBER 19, 2010

Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed. The vendor argues that this removes a critical roadblock for many marketers, who have trouble building such workflows on their own.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Webbiquity

JULY 12, 2016

An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Pricing: contact vendor. Marketing automation tool combining email marketing, lead management, and reporting with sales alignment.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Customer Experience Matrix

JULY 27, 2009

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. Companies must still find effective ways to monitor and respond to social media events. I don't know how difficult it would be for other vendors.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

LeadSloth

AUGUST 23, 2010

Again, they have created a great program for B2B Marketers, covering both lead generation and lead nurturing strategies. What is nice about this summit is that most speakers are marketing practitioners, not vendors. Normally the event is $1,695, regular discount is $200, but you get an extra $500 off. That makes $995.

Enterprise Management 100

Enterprise Management B2B Marketing Marketing Management B2B 100

ANNUITAS

SEPTEMBER 9, 2011

In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

AUGUST 11, 2010

Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. Last month, Adobe announced their $240 million acquisition of Web content management vendor Day Software. But it still lacks key pieces of a complete marketing solution.

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

LeadSloth

OCTOBER 28, 2010

The idea for Marketing Automation Monday came up after I had visited several Web Analytics Wednesday events. Sinds 2005, those events have provided a great networking and learning opportunity for Web Analytics professionals. Together with Saad Hameed, I’m initiating these first two events. Lead Nurturing.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Marketing Management 100

Sprout Social

NOVEMBER 11, 2021

Integrations vary per vendor and so does the quality. Lead management & CRM. Win new business by generating leads from social and capturing existing contacts’ social interactions. Q: How do you currently manage incoming leads from social media? an easy set up so you start seeing results fast).

Digital Asset Management 115

Digital Asset Management Social Media Work Management Marketing Management 115

Customer Experience Matrix

JUNE 25, 2008

When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results. They even cited one demand generation vendor that had turned to them for help. (In

Work Management 120

Work Management Marketing Management Demand Generation Marketing Automation Services 120

LeanData

APRIL 6, 2022

At LeanData, we recently had a vendor update to a marketing automation platform (MAP) that integrates with our Salesforce instance. But, when those unforeseen events do occur, Audit Logs come to the rescue, allowing for a quick root cause identification and corrective action.

Work Management 96

Work Management Marketing & Strategy Marketing Automation Services Marketing Management 96

Lead Liaison

JULY 18, 2018

Learn how to make the most out of your next live event with proper event lead management. We’re talking about planning, lead capture, and post-event nurture. Chris Kipgen, Lead Liaison. So we’re gonna go into a little bit of Event Lead Management and why it matters right now.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. There might still be some others: two of the vendors haven't spoken with me, which could mean they agree with my ratings but, more likely, means they just haven't been paying attention. 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120