Zoominfo

FEBRUARY 8, 2022

ZoomInfo has the most robust and accurate database available, with over 100 million contact record events and 38 million online sources scanned daily. That’s why we’re the only vendor in the world that has the ability to create a very successful B2B marketing platform.”

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

DemandBase

MARCH 23, 2020

All conferences and field events are canceled. If you are about to make the leap into ABM, or just looking to sharpen your existing account-based approach, check out the ABM Stack Evaluator , which includes about 20 marketing and sales tech vendors, to discover the right technology to support your strategy. It’s that simple.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

The ABM Agency

APRIL 15, 2021

Of course, third-party intent data must be procured through a vendor specializing in accumulating, compiling, and delivering these valuable nuggets of knowledge in a way that can be easily integrated with your ABM program. For marketers looking to leverage third-party intent data, one of the premier vendors in this space is Bombora.

Bombora 98

Bombora Intent Data Marketing Automation Services Intent 98

PureB2B

MAY 30, 2022

Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Intent data is information collected about a person’s behaviour online. The more data points collected, the stronger the intent signals.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. The majority of intent data is defined through cookies, IP addresses, and other means of identifying web users with unique credentials.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Binary Demand

FEBRUARY 23, 2024

32% note that targeted ads positively influence their view of vendors. Forrester’s 2022 Buyer Insights Essential Research reports encompass factors influencing business and vendor choices, interaction preferences, generational variances, and participation levels throughout the buyer’s journey phases.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

NetLine

JUNE 12, 2023

So what types of insights can intent data provide? To demonstrate this further, here’s a more detailed list of potential insights and what they can offer at the account-level and at the buyer-level.

Intent Data 59

Intent Data Intent Marketing Budget Ideal Customer Profiles 59

Content4Demand

OCTOBER 6, 2021

By harnessing the power of first- and third-party intent data that is mapped to value-based content, offers, messaging and recommendations, believe it or not, B2B buyers will welcome emails, digital outreach and offers from vendors. Third-party data from vendors like Bombora, Demandbase, 6sense and Metadata.io For how long?

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

Zoominfo

DECEMBER 28, 2020

Opportunity data: These indicate favorable conditions within an organization for a sale, such as company events or leadership changes. All of these signals show optimal conditions for a sale. Intent Data: This tells you that people are actively showing intent to purchase a solution.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

PathFactory

MAY 2, 2022

Revenue teams can now scale how they connect content to buyers by combining PathFactory Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to serve up personalized content experiences. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

PureB2B

JUNE 16, 2022

Use advanced intent signals to? Purchasing accurate B2B customer data fast-tracks your ABM campaign—assuming you find vendors with access to real-time data to pinpoint in-market buyers. . Renew their interest with strategies like customer feedback surveys, premium content offers, and live virtual event invitations.

Account Based Marketing 62

Account Based Marketing ABM Email Marketing Webinar Metrics 62

PureB2B

MAY 30, 2022

You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ? Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? How is buyer intent data collected?

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Binary Demand

JUNE 29, 2023

There are five prominent use cases for sales and marketing teams using intent data in 2023: Detecting initial buyer interest becomes possible through purchase intent signals, which aid in identifying companies actively researching your solution. To access this data efficiently, many opt to purchase it from third-party vendors.

Intent Data 52

Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

There are five prominent use cases for sales and marketing teams using intent data in 2023: Detecting initial buyer interest becomes possible through purchase intent signals, which aid in identifying companies actively researching your solution. To access this data efficiently, many opt to purchase it from third-party vendors.

Intent Data 52

Intent Data Intent ROI B2B 52

Leadspace

FEBRUARY 19, 2018

Email and events are still ranked as some of the highest lead generation practices for B2B brands. Take advantage of intent signals. For B2B, data analysis can be essential for Intent Signal Monitoring — the ability to “see” every page your customer has visited in order to predict their intent to buy.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Adobe Experience Cloud Blog

JUNE 9, 2017

According to SiriusDecisions’ recent blog post , ”third-party intent data can help determine which demand units not only are in ‘shopping’ mode, but also have experienced an identifiable event that means they could be in-market. Although the conceptual value of intent data is compelling, the solutions market is still maturing.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

NetLine

MARCH 27, 2023

Budget reductions forced vendors to act and think lean. However, the events and behaviors of the past 36 months have only been an amuse-bouche for the true entree on the horizon. For digital marketers, the application of our marketing has changed in major ways. Work-from-home eliminated the simplicity of certain ad targets.

Intent Data 52

Intent Data Intent B2B Sales Intent Signal 52

Binary Demand

FEBRUARY 23, 2024

32% note that targeted ads positively influence their view of vendors. Forrester’s 2022 Buyer Insights Essential Research reports encompass factors influencing business and vendor choices, interaction preferences, generational variances, and participation levels throughout the buyer’s journey phases.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

DealSignal

AUGUST 30, 2021

You can leverage automation tools to help run targeted email and social marketing campaigns based on trigger events or event sign-ups. You can also invest in automation tools that help you discover new, hot leads based on intent.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

LeanData

DECEMBER 20, 2022

In fact, 83% of the buying journey is happening before people even engage with a vendor. As a result, sellers have poor visibility into account details and buyer intent. From intent signal to outbound execution is happening in one workflow. Breakdown #1 Prioritization & Focus.

Ideal Customer Profiles 95

Ideal Customer Profiles Work Management Marketing Management Account Based Marketing 95

SalesIntel

NOVEMBER 8, 2021

If your data partner raises their data pricing, look to see if the vendor is providing more data, more accurate data than before, adding features like data enrichment or intent signals, or additional data filters. However, transferring from one vendor to another may appear to be difficult. Data Completeness.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Paid Search Agency 59

NetLine

DECEMBER 20, 2022

Webinar registrations, however, represent the most significant purchase intent signal. . Marketers use NetLine (or any lead generation vendor) to leverage our expertise in demand generation and lead nurturing to fill their pipeline with engaged prospects at scale. .

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

Engagio

APRIL 11, 2018

When someone creates and/or shares content on social media on popular industry conferences or events in your space. In addition, intent vendors such as TechTarget, Bombora, MRP, and The Big Willow can deliver a layer of insight to maximize your findings, depending on your specific solution and targeting criteria.

Account Based Marketing 85

Account Based Marketing Intent Data Intent Lead Ranking 85

Engagio

JULY 31, 2017

Vendors typically use one of three methods to collecting this behavioral data to determine intent: analyzing activity on social networks such as scanning posts; analyzing content consumption across a publishing network and analyzing engagement with display advertising across the public Internet.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Convince & Convert

MAY 21, 2013

If you’re advertising a Facebook Page, Event, or App, and you don’t pay close attention, you might think you’re only option is to let Facebook optimize your ad on a CPM basis. In other words, the intent signal that makes search marketing so insanely effective is now working its magic on Facebook.

Facebook 154

Facebook Paid Search Agency Ad Exchange Ads 154

Heinz Marketing

JUNE 19, 2023

We’ve gone from account led to product led to event led to people led, and it’s not one or the other. And, and then also marketing qualified accounts and intent qualified accounts when you’re leveraging first and third party data. So, I don’t know if I would say that I have exactly the right, vendor.

Lead Ranking 100

Lead Ranking Account Based Marketing ABM Marketing Qualified Leads 100

Zoominfo

AUGUST 30, 2023

ZoomInfo Intent surfaces accounts that research topics relevant to your business through the online consumption of product reviews, infographics and blogs, product comparisons, message boards, case studies, and general news. Each type of intent data brings a unique perspective to your go-to-market strategy.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

Hubspot

SEPTEMBER 21, 2016

Advertisements are show to customers who have demonstrated what we call intent, which is an action they’ve performed on an advertiser’s site that shows they’re interested in a product or service. Intent signals come from a variety activities. That action of putting an item into the cart shows clear purchase intent.

Lead Ranking 28

Lead Ranking Top of Funnel Lead Scoring Tips 28

Engagio

AUGUST 9, 2021

With intent data, you can see who is showing interest in your company or your competitors before they respond to your marketing efforts through form fills for content downloads or event RSVPs. Demandbase collects intent from a broad array of sites, using four steps to derive intent data: 1. Identify good fit accounts.

Intent Data 127

Intent Data Ideal Customer Profiles Intent Work Management 127

Zoominfo

AUGUST 23, 2022

Try it Now From Face-to-Face to Screen-to-Screen The single most disruptive global event in living memory — the COVID-19 pandemic — has had a powerful impact on every sector of the worldwide economy. They typically do their research, talk to peers on dark social, and then engage vendors at the end of an evaluation.”

B2B Sales 100

B2B Sales Trends Zoominfo B2B 100

NetLine

JUNE 5, 2023

INTENTIVE is the only buyer-level intent platform delivering real-time insights into “who” is actively expressing intent in an account, “what” actions that person is taking, “when” those actions took place, and uniquely “where” those actions occurred. Why Does INTENTIVE Matter for Today’s B2B Organizations?

Intent 52

Intent Intent Data Ideal Customer Profiles Intent Signal 52

Zoominfo

MAY 21, 2021

Henry Shuck, ZoomInfo CEO, in Forbes How is Buyer Intent Data Collected? Content consumption is a strong signal of buyer intent. The easiest way to access this data is to buy it from a third-party vendor. They also analyze billions of online browsing events as prospects research products and solutions.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Zoominfo

MARCH 7, 2023

Content distribution and omnichannel campaigning Every successful ABM strategy will include a combination of content offers and events, either live or online. If possible, test different graphics, text, and CTAs for each campaign to determine which ones resonate the most in each channel.

Sales Management 130

Sales Management Account Based Marketing ABM Ideal Customer Profiles 130

Zoominfo

MAY 5, 2021

Intent data uncovers buying signals by tracking the digital footprints of people’s content consumption across the web. This includes when people research solutions, topics, and vendors on their path to purchase through activities such as online searches, website visits, content downloads, and event registrations.

Segmentation 246

Segmentation Lead Ranking Marketing Qualified Leads Trends 246

Zoominfo

MAY 5, 2021

Intent data uncovers buying signals by tracking the digital footprints of people’s content consumption across the web. This includes when people research solutions, topics, and vendors on their path to purchase through activities such as online searches, website visits, content downloads, and event registrations.

Segmentation 130

Segmentation Lead Ranking Marketing Qualified Leads Trends 130

Martech Advisor

AUGUST 28, 2019

I’ve been going to CRM industry events for most of the past two decades, and I can’t remember a busier spring conference season than what we saw this year (2019). I even chaired CRM magazine’s annual CRM Evolution event. Not just to the customer but to the specific interaction. And second - authenticity.

Marketing AI 88

Marketing AI CRM Marketing Management Conference 88

DealSignal

JANUARY 25, 2023

You can leverage automation tools to help run targeted email and social marketing campaigns based on trigger events or event sign-ups. You can also invest in automation tools that help you discover new, hot leads based on intent.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52