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Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

A scan in Google Analytics’ third party website referral report may uncover opportunities to further contribute quality content and secure inbound links on an ongoing basis. Community Events & Sponsorships. ” Marketers may get nervous that their link building efforts could raise questions with Google guidelines.

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Four Predictions About the State of SEO in 2017

Webbiquity

As we reflect on the major events in the world of SEO in 2016, web marketers need to evaluate how the changes will impact the SEO strategy through the rest of 2017. Previously, SEOs had focused more on the authority of sites to improve the amount of pagerank that would help to rank the site for its desired keyword.

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The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own. So it turns out that Google had this insight early on that what other people say about you is more important, at least to them, than what you say about yourself.

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8 Interesting Things You Probably Didn't Know About Google's Algorithm

Hubspot

But think about this: Google has really been around for over two decades. I mean, they get us our search results, after all.But how does Google's algorithm work? We thought you might ask that, so we put together some fun facts about Google's algorithm, and how it's shaped the way we search today. Source: pyxle.

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The Top 200 Content Marketing Brands And Influencers

Marketing Insider Group

Which could be helpful when thinking about what events, publications and partnerships any of us might be considering. PageRank (Normalised). PageRank (Normalised). And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.

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An Introduction to Black Hat SEO

Hubspot

If you are new to the search space, the purpose of search engines like Google is to provide the best results when someone completes a search. Google explains keyword stuffing as: Lists of phone numbers without substantial added value. It’s pretty easy to spot and Google will be able to tell that the content sounds unnatural.

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Why Guest Blogging Should Be Part of Your Content Marketing Strategy

Brandpoint

By building a solid library of relevant backlinks to targeted keywords, you should see an improvement in rankings, a higher PageRank score and a stronger domain authority. But, wait… Google’s own Matt Cutts said guest blogging was dead ! If Google is against it, then wouldn’t it actually be harmful to your SEO?