Event Marketing Lead Capture Lead Management Marketing Management 
Lead Liaison
JANUARY 3, 2023
5 ways to increase lead capture adoption at events. With in-person and hybrid events coming back in full force, it’s time to think in-person lead capture again. These apps are great for quickly getting contact data from your event and into your marketing automation or CRM system of choice.
SpotMe Blog
JULY 28, 2023
Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). That’s where an in-person event platform comes in.
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Lead Liaison
AUGUST 13, 2019
Now is the time to consider your post-event marketing strategy. You captured leads at the trade show. Now, post-event, you need to nurture those leads. For that, you want an approach that involves multiple marketing channels. Now it’s time to leverage email, social media and content marketing.
Lead Liaison
MAY 3, 2019
Review Event Manual to understand all event-specific details – Do this early so you can plan accordingly. Note any special events that your team will want to attend, and add that to your itinerary. Evaluate lead capture options – Most trade shows partner with a lead retrieval provider for exhibitor lead capture.
Lead Liaison
FEBRUARY 28, 2023
Since we’re aiming for a touchless experience, post your directions to the scavenger hunt on a landing page for your event and consider distributing it via email to attendees. Lead liaison provides a pre-event marketing platform if you need assistance. Contact us for more information.
Lead Liaison
FEBRUARY 7, 2023
Case Study: Event Activations with Universal Lead Capture In this case study, we discuss some common pitfalls in event preparation, participation and execution. What if the organizer has a great sales team but delivers a poor marketing or event management experience?
Martech
SEPTEMBER 21, 2021
Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., What do marketing automation tools do? email, mobile, social media, and websites).
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