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The ethics of AI-powered marketing technology

Martech

AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance innovation and privacy? However, AI also introduces a new legion of ethical considerations for marketers to navigate. Transparent privacy policies and easy-to-understand terms and conditions are essential.

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Ethical data management is a win for marketers

Martech

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Privacy laws in Europe and in some U.S. Ethical data use goes beyond legal data use.

Ethics 102
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Marketing to the 50+ crowd: A booming opportunity

Martech

Clear links to privacy policies and company contact information on your website and landing pages further establish trust and credibility. Therefore, designing campaigns with accessibility in mind is not only ethical but also of strategic advantage. And maybe a discount is worth testing. Controlling most U.S.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. What Do All These Privacy Laws Have in Common? The CPA is similar to other privacy laws like GDPR, California’s law, and Virginia’s.

Act-On 98
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Data Privacy (Archive)

The Customer

Data Privacy (archive). 15 min Your Data Privacy: How Much Do People Know? 18 min The Ethics of Data Analytics: The ‘Should We’ Question June 4, 2021 Perhaps the time has come to define a set of data ethics associated not with how the data is accessed or manipulated but with the purpose for which it is analyzed.

Privacy 52
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What Is CCPA (California Consumer Privacy Act) and What Does It Mean To Marketers?

LiveRamp

In June 2018, California legislators passed the California Consumer Privacy Act (aka CaCPA or CCPA). But it does create an opportunity for companies to step up and distinguish themselves through strong data governance and data ethics programs. The California Consumer Privacy Act is the most comprehensive privacy law in the country.

Privacy 75
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The ultimate brand guide to helping consumers achieve data harmony

ClickZ

Privacy is dictating corporate structure, creating new jobs and giving rise to new ways of doing business. Much of the mistrust plaguing brands can be traced to a lack of clarity; rebranding privacy so that everyone can understand will counteract this. Build your business around privacy. Put consumers in control.