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Writing on the Web

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How to Make Yourself Blog When You Just Don’t Feel Like Blogging

Writing on the Web

In the posts I mention previously, I learned that this is best handled through daily writing rituals that support a creative environment, a healthy brain, and good habits that encourage a “Just Do It!” You still have to string together sentences so your blog post is compelling, clear, and creative. ” attitude. “BOOM!”

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The Homer Simpson Guide to Neuromarketing

Writing on the Web

Wilson (2002) Unconscious: “… mental processes that are inaccessible to the conscious mind, but influence judgments, feelings or behavior…shortcuts that size up our environment, interpret and initiate behavior quickl y.”. Our five senses are processing 11 million pieces of info per second. Timothy Wilson, Strangers to Ourselves ).

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5 Reasons Content Marketing is Getting Harder

Writing on the Web

A business environment that is changing rapidly (what is unknown). There exists: A shift away from focusing on your products and services (what you know well). A shift towards the reader/customer and their needs (what you may not know very well). More people online in your field writing about the same things (some better, some worse).

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7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing

Writing on the Web

Wilson (2002) Unconscious: “… mental processes that are inaccessible to the conscious mind, but influence judgments, feelings or behavior…shortcuts that size up our environment, interpret and initiate behavior quickl y.”. Our five senses are processing 11 million pieces of info per second. Of these only 40 enter our conscious awareness.

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Basic Human Motivation: 4 Ways to Engage Readers

Writing on the Web

These common drives are what ensured our survival in dangerous primitive environments. Each of these drives has been shown to exist in all human beings, in all cultures, all over the globe, throughout history for the last 100,000 years. They also ensure our survival in the modern world.

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Content Marketing Biases: Your Attitude Is Showing

Writing on the Web

Biases vary from person to person – for example as a function of the person’s group memberships, the dominance of a person’s membership group in society, consciously held attitudes, and the level of bias existing in the immediate environment. This last observation makes clear that subconscious attitudes are modified by experience.

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How Blogging Is Like Playing Tennis

Writing on the Web

Blogging for your business is like playing tennis: you read the environment, deliver key shots, get ready for the next post, respond to feedback, and try to stay on target. I play tennis with an “excuse champion.&# Every time she misses a shot, she blames her racquet, or her strings, the ball, the sun, wind, or some body part.

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