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Enterprise IT remains bright amid gloomy tech spending forecast

Martech

Gartner has cut its forecast for growth in worldwide IT spending by more than 50% from just a few months ago. However, enterprise spending on software and services is expected to remain strong. Spending on devices is forecast to drop by 5.1%. While communications services are only expected to increase 0.1%

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Customer Engagement Software and Strategies for Enterprises

TrustRadius Marketing

Large enterprises have more resources than smaller companies but need to engage their audience on a larger scale. We’ll explore the features and strategies your enterprise should consider for customer engagement. We’ll also review some of the most popular customer engagement tools for enterprises. Promoting Customer Loyalty.

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2022 Outlook is Upbeat for B2B Tech Marketers

Webbiquity

The 2022 IT spending forecast is bright for B2B technology marketers. ” But that is potentially good news for vendors that are able to deliver and keep price increases in check. By industry, more than 70% of companies in manufacturing, retail, and financial services anticipate higher top lines.

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2021 State of Sales Forecasting Research Finds 68 Percent of Companies Miss Their Forecast by More Than 10 Percent

InsightSquared

Industry-first Benchmark Study from InsightSquared and RevOps Squared Reveals Top Avenues for Boosting Forecast Accuracy include Improved Data Quality, Increased Sales Rep Accountability and Automation . Only 25 percent of companies report their sales reps, those closest to the deals, are involved in the forecasting process.

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Top Eight B2B Marketing Strategies You Probably Shouldn’t Ignore

Webbiquity

B2B marketers are expected to wear many hats. They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. With B2B marketing, it’s all about value.

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The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. But what exactly is thought leadership content marketing ?

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The Complete Guide to Workforce Management

Televerde

Smart company leaders know that in order to attract and retain sustainable talent —plus derive the most value from their time, knowledge, and effort—they must have a well-designed workforce management strategy. But what does a workforce management strategy actually entail? What is Workforce Management?