Porch Group Media

APRIL 22, 2021

Social media is firmly entrenched as part of our everyday lives. We get our news from social, interact with friends, find community events and the list goes on. Social is also a vital channel when it comes to interacting with brands and researching new products and services. Social media is a way of life today.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

Buffer

APRIL 29, 2019

Live video remains a core feature of the top social networks , but have you noticed that the live video buzz may have cooled? Why isn’t anyone talking about live video anymore? How should you be thinking about live video and your social media strategy in 2019? The State of Live Video in 2019.

Video Marketing 76

Video Marketing Social Networks Emarketing Youtube 76

Hubspot

AUGUST 31, 2017

We feel you -- because even though we took a summer break, social media networks sure didn't. Social networks are constantly innovating new products and making tweaks that are hard to keep up with, which is why we started writing this monthly social media news roundup. Source: eMarketer / Recode.

Social Media 75

Social Media Facebook Youtube Emarketing 75

Martech Advisor

MARCH 6, 2020

Zoe Dowling, SVP Research, FocusVision in this article talks about how short-form video platforms permeate the mainstream, and why marketers need to adjust their strategies. Video consumption habits among consumers have undergone a radical and permanent shift. Learn More: YouTube Hashtags: The Secret to Video Marketing Success.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Porch Group Media

JULY 8, 2019

Social Media Marketing: Trends and Opportunities. As with all marketing channels, social media is continually evolving. Before diving into social media today, did you know that the first recognizable social media site, Six Degrees, was created in 1997? Social media is a way of life today.

Social Media 58

Social Media Social Marketing Trends Media 58

Contently

APRIL 19, 2017

In its most recent edition, social media revenue rose to $7 billion, a staggering 57 percent increase from the same period a year earlier. Social media revenue has climbed in every report since the IAB began including such data in 2012. Digital video revenue on smartphones and tablets rose to $1.6

Paid Search Agency 137

Paid Search Agency Ads Mobile Advertising Advertising Agencies 137

illumin

DECEMBER 6, 2023

According to eMarketer analyst Debra Aho Williamson, the reason for this competitive edge comes down to user preference; advertisers continue to have a strong preference for Meta. So, what are the differences between Meta’s two biggest social platforms – why choose one network over the other? billion up by 5% year over year.

Demographics 61

Demographics Facebook Emarketing Loyalty 61

readwrite

DECEMBER 17, 2021

According to eMarketer , programmatic will account for 88.2% In 2021, this technology is being rapidly adopted by major broadcasters and content creators who benefit from greater monetization – technology provides reduced latency, personalized video experience for the users and much better reporting.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

Optinmonster

OCTOBER 30, 2019

In this article, we share a ton of social selling statistics that will convince you the benefits are real. What Is Social Selling? When you think about selling on social media, the first thing that probably comes to mind is ads or unsolicited DMs from brands trying to get you to check out their products.

Statistics 76

Statistics Social Media Social Marketing Media 76

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Why You Should Know the Best Times to Post on Social Media.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Webbiquity

JUNE 7, 2018

Social Media Marketing. The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. This has opened up new possibilities for brands looking to harness the power of social media advertising. Image Source: eMarketer. Leverage LinkedIn.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Porch Group Media

SEPTEMBER 24, 2019

What are CMOs’ Most Important Media Channels? As the world continue to shift online, CMOs are doing the same, prioritizing digital media more so than other traditional channels. The top channels CMOs prioritized as being very important or extremely important included: Social media – 79%. Online video – 63%.

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40

Contently

NOVEMBER 7, 2016

Both highlights signal the culmination of a trend that has been simmering for a while now: Mobile devices have taken over media consumption. Per eMarketer, time spent with every medium —including advertising giants like TV, radio, and print—has been colonized by mobile devices. Advertisers are buying into the digital video hype.

Facebook 165

Facebook Rules Advertisements Advertising 165

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). Visual.ly ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

ClearVoice

DECEMBER 5, 2018

When you talk about “social media users” in strategic planning meetings, you may imagine them as people continuously scrolling through an endless feed of content for hours at a time just waiting to come across the right message (presumably from you), so they can subscribe to a newsletter, visit your site, watch a video, or click a link.

Social Media 61

Social Media Media Emarketing Facebook 61

Biznology

SEPTEMBER 22, 2016

97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. Social Media Examiner ). Social Media Examiner). 80% of consumer internet traffic will come from video in 2019, compared to 64% in 2014. Social Media Examiner). eMarketer ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Content Standard

JANUARY 5, 2016

Video marketing was everywhere in 2015. Across devices and platforms, digital video came on the scene in a big way—and forced digital marketers to hustle to keep up. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below. Online Video Views Are Rising Rapidly.

Stats 60

Stats Video Marketing Verticals Emarketing 60

Contently

SEPTEMBER 12, 2016

Keeping track of all the most effective social media techniques can be dizzying. Because effectively using social media requires Rubik’s Cube-like logic. There are so many different platforms to keep track of, and a shift on one network could impact how you approach others.

Stats 60

Stats Social Media Social Marketing Media 60

Biznology

APRIL 15, 2013

After years of significant growth, social networks exhibited mixed results last year. Here are 10 reasons social media has peaked. Maybe it concerns you if you are in the social media business, but I will give you 8 reasons that it’s a relief that social media has peaked.

Social Media 80

Social Media Gartner Media Multi-Channel 80

Digilant

APRIL 23, 2024

People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks. Let’s dig deeper into the power of digital audio and how brands can make the most of this opportunity.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Digilant

APRIL 23, 2024

People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks. Let’s dig deeper into the power of digital audio and how brands can make the most of this opportunity.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them.

Spending 120

Spending Media Mobile Advertising Forrester 120

Vision Edge Marketing

APRIL 11, 2012

Hardly a week goes by when you don’t read or hear about social marketing or social media, the terms social marketing and social media are frequently used so it’s probably a good idea to define what we mean by these two terms. Social marketing was “born” as a discipline in the 1970s.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

Huptech Web

MARCH 2, 2023

It has emerged as a new buzzword in online shopping, representing the interaction of social media and eCommerce. By leveraging social media platforms to facilitate transactions, businesses can create a more seamless shopping experience for their customers, increasing sales and brand loyalty.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

Adobe Experience Cloud Blog

JULY 6, 2018

Congratulations, you have just gotten budget approval to launch a new social media campaign. According to research done by eMarketer , the highest priority of B2B marketers is increasing lead quality , while increasing volume only ranks in third regarding importance. Use relevant video if available, if not, photos will do.

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Generation 134

Vision Edge Marketing

FEBRUARY 29, 2012

Hardly a week goes by when you don’t read or hear about social marketing or social media, the terms social marketing and social media are frequently used so it’s probably a good idea to define what we mean by these two terms. Social marketing was “born” as a discipline in the 1970s.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

Porch Group Media

MAY 21, 2019

Email is nearly 40 times more effective than social channels in helping brands acquire new customers. eMarketer). Video is expected to make up 80 percent of all Internet traffic by the end of 2019. Video is expected to make up 80 percent of all Internet traffic by the end of 2019. Sprout Social). SproutSocial).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Digilant

APRIL 23, 2024

People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks. Let’s dig deeper into the power of digital audio and how brands can make the most of this opportunity.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Porch Group Media

NOVEMBER 12, 2019

– Social Media. As with all marketing channels, social media is continually evolving. In fact, according to one research study by PwC, social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through the channel. Sprout Social ).

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Porch Group Media

JULY 13, 2021

73% of consumers are more likely to purchase a product or service if they can watch a video explaining it beforehand. Rapt Media). 74% shoppers are unlikely to share a product on social network after purchase. eMarketer). (Big Commerce). Big Commerce). Big Commerce). Accenture). Big Commerce). Smart Insights).

Statistics 119

Statistics Trends Mobile Advertising eCommerce 119

Webbiquity

JUNE 16, 2015

While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • And use video. – Videos (63%). Social Media Today ). Social Media Today ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

readwrite

DECEMBER 17, 2021

According to eMarketer , programmatic will account for 88.2% In 2021, this technology is being rapidly adopted by major broadcasters and content creators who benefit from greater monetization – technology provides reduced latency, personalized video experience for the users and much better reporting.

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52

readwrite

DECEMBER 17, 2021

According to eMarketer , programmatic will account for 88.2% In 2021, this technology is being rapidly adopted by major broadcasters and content creators who benefit from greater monetization – technology provides reduced latency, personalized video experience for the users and much better reporting.

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52

Digilant

AUGUST 10, 2023

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. Programmatic advertising is especially attractive to brands and agencies because of the high degree of customization and data-driven targeting that can go into these media buys.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. Programmatic advertising is especially attractive to brands and agencies because of the high degree of customization and data-driven targeting that can go into these media buys.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

illumin

NOVEMBER 2, 2018

So today we’ll provide you with a high level overview from this series and also talk about how you can harness the true potential of social using our audience creation technology, which relies on social media, Social Data. . Key TakeAways from eMarketer’s Social Series. 1 social network among teens.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Social Networks 40

Sprout Social

AUGUST 30, 2016

In fact, eMarketer discovered less than 50% of brands are actively on Instagram. While the agency expects that number to increase to roughly 71% by 2017, there’s still a lot businesses can learn about the social network. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers.

Brand Identity 68

Brand Identity Branding Emarketing Eye-Tracking 68