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JUNE 16, 2015

Brand awareness was the second-most-popular goal with 88% adding it to their top five, while 21% ranked lead generation as their No. eMarketer ). Content shared on Thursdays has the longest “link lifespan” (people still clicking on those links several days later). Social Media Today ). MediaPost ). MediaPost ).

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APRIL 26, 2010

What are the leading marketing thought leaders saying about marketing strategies in 2010? The Marketing Automation & Lead Nurturing Myth by Nurture. What strategies and tactics should you employ to maximize business results online? How effective is demand generation software? Why is content marketing becoming critical?

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FEBRUARY 2, 2011

Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. Lead nurturing content expert Ardath Albee writes that “Designing content for 1X use is wasteful. Lead Nurturing by Find New Customers. 2011 Trends: Content Marketing Is Critical by eMarketer. The bad news is that it’s not easy.&#.

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FEBRUARY 28, 2011

Manager Citrix Ready Program at Citrix Systems. • Peter Parkes – Social Media Communications Lead at Skype. • Betsy Aoki – Sr. . • Michael Donnelly – Group Director, Worldwide Interactive Marketing at The Coca-Cola Company. • Jennifer Cisney – Chief Blogger and Social Media Manager at Eastman Kodak. • Jim Deitzel Sr.

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OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

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MAY 3, 2011

A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale. Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. Ardath Albee. ardath421. Becky Denniston.

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APRIL 14, 2014

However, just over a third of marketers view each channel as valuable for lead generation. eMarketer ). eMarketer ). eMarketer ). eMarketer ). The top three organizational goals for B2B content marketing are brand awareness (82% of companies); lead generation (74%); and customer acquisition (73%).

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APRIL 3, 2012

On the other hand, the sheer volume of data and variety of measurements can lead to “analysis paralysis” and confusion over which metrics are truly important and what response or changes to current activities should be implemented or prioritized. The Seven Performance Metrics that Matter Most by eMarketer.

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FEBRUARY 21, 2011

It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence by Industrial Marketing Today. 2009 Email Marketing Metrics Benchmark Study by XDXY eMarketing Tips. by eMarketer.

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JULY 28, 2015

Digital marketers spend more than half of their online advertising dollars on direct response goals, yet consistently generating leads or revenue remains one of their top two challenges. • Rethink display? eMarketer ). leads or revenue) and 13% cited the proliferation of channels across paid, owned and earned media. (

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JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ).

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JANUARY 17, 2011

by eMarketer. Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. The B2B Marketer’s “New Normal”: How to Use Social Media to Generate Leads by iMedia Connection. ** 5 Stars. Marketers Put More Lead Gen Budgets Online by eMarketer. Are Twitter Followers Better Than Facebook Fans?

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SEPTEMBER 22, 2015

For smaller companies, Meshfire, Sendible, and Hootsuite lead the pack. Marketers Adopt Social Media Analytics Tools by eMarketer. John Koetsier reports on research conducted with more than 1,100 social media managers to determine the most-used social media tools. Other tools you can’t ignore? More than 60% of U.S.

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NOVEMBER 12, 2013

eMarketer ). 60% of B2B marketers identify lead generation as their top online marketing challenge. eMarketer ). Which lead gen tactics work best? Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing. eMarketer ). eMarketer ). eMarketer ). eMarketer ).

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SEPTEMBER 12, 2011

by B2B Lead Roundtable Blog. 26 Ways to Use Social Media for Lead Generation by Social Media Examiner. ** 5 STARS. Debbie Hemley compiles another brilliant A to Z post, this one focused on using social media for lead generation. Social Media Strategists Look Hard at ROI this Year by eMarketer.

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NOVEMBER 12, 2013

eMarketer ). 60% of B2B marketers identify lead generation as their top online marketing challenge. eMarketer ). Which lead gen tactics work best? Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing. eMarketer ). eMarketer ). eMarketer ). eMarketer ).

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AUGUST 5, 2013

eMarketer ). 21% of small businesses plan to increase spending on social media advertising this year. ( eMarketer ). 67% of b2c marketers have generated leads through Facebook. ( War of Words: Myth-Busting Social Media, SEO & Content Marketing ). 34% of marketers say they have generated leads using Twitter.

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DECEMBER 2, 2014

B2B companies that blog generate 67% more leads than those without blogs. 57% of B2B marketers say SEO has the biggest impact on lead generation. Organic search leads have a 14.6% for outbound marketing leads. eMarketer ). eMarketer ). 34% of marketers use Twitter to successfully generate leads.

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MARCH 11, 2013

Search Critical in Brand-Building Strategies by eMarketer. “Search is where the audience can be found,” according to research from eMarketer, noting that 85% of U.S. SEO, Social and Content Marketing in Top Demand by eMarketer. internet users used search engines either daily or fairly often.

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FEBRUARY 7, 2012

.” Although 95% of B2B marketers report using social networks to reach prospects, “nearly 30% are not tracking the impact of such campaigns on lead generation and sales. And among those who do, about 42% of marketers replied that zero or an uncertain number of sales leads resulted from social media programs.”

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SEPTEMBER 8, 2010

According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent. Small Biz Lead Gen Surges with Social by eMarketer.

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FEBRUARY 14, 2011

Citing research from eMarketer, Brian Solis documents the continuing shift from interruption-based advertising to earned media engagement as the primary mode of marketing, as well as shifts within the social media landscape (e.g. Lead generation: Real-time, data-driven B2B marketing and sales by MarketingSherpa Blog. You decide.

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AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. Wondering which social network is most effective at generating b2b leads?

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NOVEMBER 28, 2011

” Executives & Online Video [CHARTS] by eStrategy After Hours David Erickson shares eMarketer findings about the popularity of online video among business executives. As Mark Twain allegedly quipped, “History doesn’t repeat itself, but it often rhymes.” ” Nearly a quarter prefer video content to text.

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