Ambal's Amusings

MAY 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Feature the white paper on your website and as an email offer. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip. Matching Content to the Buying Process is the Determining Factor for Content Development.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

TrustRadius Marketing

AUGUST 21, 2018

An eMarketer report on B2B Mobile Marketing states that B2B buyers expect to have a seamless mobile experience comparable to their offline engagement. Forrester Research predicts that mobile B2B revenue will exceed 12% of all B2B revenue by 2020. Google reports that roughly 50% of B2B queries are conducted on smartphones.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Marketing Insider Group

FEBRUARY 5, 2024

Orbit Media) Blog posts featuring videos see a fourfold increase in engagement metrics. Ahrefs) Voice Search Stats Over 40% of voice search results come from featured snippets. ZipDo) Image Source: ZipDo 57% of marketers say lead nurturing is the most valuable feature of automation software. PwC) Customers are 2.4x

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Ambal's Amusings

OCTOBER 15, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. Forrester Blog for Interactive Marketing Professionals. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's blog Marketing Interactions.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Hubspot

JULY 15, 2014

A good way to use this feature and ensure the customer returns would be to send a follow-up email within 48 hours of the customer creating the saved cart. According to a study by Forrester Research , 44% of online shoppers considered live chat one of the most important features of ecommerce sites. 7) Hidden Costs.

eCommerce 28

eCommerce Cross-Selling Merchandising Case Studies 28

Convince & Convert

FEBRUARY 7, 2017

billion, as per a report published by eMarketer. percent, as forecasted by eMarketer. Instagram has announced the addition of a new feature on its platform: business profiles. This feature offers a professional-looking profile and lets you pull your contact information from Facebook, while retaining Instagram’s shoppable links.

eCommerce 149

eCommerce Emarketing Mobile Advertising Paid Search Agency 149

Vidyard

MARCH 23, 2021

Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. Traditionally limited to email, phone calls, and screen–sharing interactions, sellers will look for more dynamic ways to earn buyers’ attention.”

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Marketing Insider Group

SEPTEMBER 14, 2020

Google utilizes 810 rare SERP features. Of the unique features, 161 are found on more than 0.2% hours per day on their mobile devices.” ( Emarketer ). Forrester ). More than half of Google searches (50.33%) now end without a click on a result. Sparktoro). of keywords. seoClarity ). seoClarity). ( PR Newswire ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Valasys

JANUARY 9, 2020

According to eMarketer , 93% of video watchers in India watch Youtube. A combined study by Forrester Research & Think With Google predicts that by the year 2025, half of the viewers (50%) under the age of 32, will not subscribe to a traditional cable-TV service & would prefer YouTube. YouTube statistics for Businesses.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Digilant

FEBRUARY 5, 2019

Media buyers that are already advertising on social or have some experience working with search campaigns, will quickly find that programmatic platforms have familiar feeling features. Programmatic advertising has become the lion’s share of digital advertising spend over the last four years. 2019 Programmatic Media Buying Trends.

Advertising Agencies 65

Advertising Agencies Marketing Automation Services Buy Paid Search Agency 65

Digilant

DECEMBER 17, 2018

According to a recent report by Forrester , no one DSP or ad-tech platform exists that addresses the full range of omni-channel buying needs. According to eMarketer , 73% of U.S. There’s nothing in the marketplace that comes close to the features and functionality of MAIA.”.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency Work Management 40

Ambal's Amusings

NOVEMBER 19, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's book eMarketing Strategies for the Complex Sale. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. " Read on to get their insights. via Beth Harte).

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Hubspot

JUNE 9, 2016

5) Between 2016 and 2020, eMarketer predicts Instagram will add 26.9 Image Credit: eMarketer. 24) On Instagram, images featuring blue as the dominant color generate 24% more Likes than images that are predominantly red. Image Credit: Forrester Research. Instagram will grow 15.1% this year, compared to just 3.1%

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

JANUARY 17, 2011

by eMarketer. Noting that social media was the hottest topic on MarketingProfs last year, featured prominently in 7 of 10 articles, Ann Handley share some key stats, for example: if you’re going to market on Facebook, be prepared to offer special deals. Social Media Is Greater Marketing Priority for Small Businesses by eMarketer.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hubspot

NOVEMBER 11, 2015

I also enjoy news websites like eMarketer , Business Insider , Mashable and research papers put out by institutions like Gartner and Forrester. A team member in charge of product development could manage your products, track developments in competitors’ products and deal with the implementation of new features your customers ask for.

Demand Generation Agencies 28

Demand Generation Agencies Work Management Marketing Management Paid Search Agency 28

Content Standard

AUGUST 26, 2015

The Atlantic , which isn’t best known for its ability to speak to Millennial audiences, has struck gold with its “ If Our Bodies Could Talk ” series, featuring Dr. James Hamblin. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 billion by 2017.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

B2B Marketing Zone Posts

APRIL 5, 2010

The following are the top items from featured sources based on social signals. B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. Best of B2B Marketing. March 2010. Great stuff in the world of B2B Marketing for March 2010. Step Aside, B2Cs: Social Media Is BUSINESS Media. -

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

B2B Marketing Zone Posts

MAY 3, 2010

The following are the top items from featured sources based on social signals. In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. Best of B2B Marketing. April 2010. Great stuff this month in the world of B2B Marketing. What kind of question?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

The following are the top items from featured sources based on social signals. Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Facebook Insights. Google Analytics.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Adobe Experience Cloud Blog

OCTOBER 23, 2015

One of the best examples of branded content is Barneys’ The Window , which features exclusive interviews with their influential designers and tastemakers. For example, you could create an account on eMarketer to find briefs, reports, and interviews on topics like marketing, advertising, retail, social media, and media and device usage.

Top of Funnel 48

Top of Funnel B2B Thought Leadership Thought Leadership Content 48

Convince & Convert

SEPTEMBER 21, 2010

URLs whenever possible, and make liberal use of their “+&# feature. Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms. I implement bit.ly

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

URLs whenever possible, and make liberal use of their “+&# feature. Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms. I implement bit.ly

Social Media 40

Social Media Paid Content Tools Media 40