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Marketing Attribution Advice From the Marketo Champion of the Year

Adobe Experience Cloud Blog

Multi-touch marketing attribution is an essential practice for any good marketing professional. It provides a complete picture of the customer journey, in addition to clarifying where the marketing spend is going and proving ROI for different channels and programs. About Ajay Sarpal.

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Understanding Marketo Engage & Bizible Integration

SmartBug Media

Masterful marketers know they need to close every possible gap in attribution reporting. That’s why the Marketo and Bizible Integration has become a reporting lifesaver in recent years. Here’s all you need to know about the Marketo and Bizible Integration, including how to use it to drive more leads to your site.

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A Guide to Attribution Reports with Marketo

SmartBug Media

It may seem like just another marketing buzzword, but attribution is key for both marketers and sales leaders alike. When you think about all the effort your team is putting into creating integrated marketing campaigns, are you able to clearly identify which channels are driving the most revenue?

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The Case for Email Marketing Metrics: Top 5 Best Practices

Adobe Experience Cloud Blog

Email matters more today than ever before. By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue?

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Guide to Analyzing Marketing Performance with Marketo’s MPI Dashboard

SmartBug Media

Marketo Performance Insights (MPI) dashboards track your entire funnel from lead acquisition to revenue—without much work from you. MPI is designed to help you track the health of your marketing efforts broadly and spot areas in need of improvement. all email versus all direct mail) or across individual programs.

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Marketo Data Tells Us: What Can Marketers Learn from the Golden Ratio?

Adobe Experience Cloud Blog

I believe pipeline/cost is more important than ROI for marketing metrics. While ROI depends on multiple factors, some of which are out of marketing’s hands, such as sales performance and capacity, the Golden Ratio is measured primarily on marketing aptitude—the ability to deliver pipeline across certain channels.

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Apple is Making Tracking Harder: What Parse.ly Users Can Expect

Parse.ly

These changes are leaving marketers scratching their head about what to expect. In June 2023, Apple publicized forthcoming privacy changes , met with mixed reactions, particularly from marketers and media professionals. How do Apple’s changes affect campaign tracking and attribution? The impact will be small for Parse.ly