Litmus

JANUARY 25, 2022

Keep in mind that with Apple’s Mail Privacy Protection (MPP) now in play, the open rate for your Apple Mail users may be inaccurate and unreliable until the market settles. Knowing where to start tracking KPIs is only the tip of the iceberg when analyzing email campaigns. Tracking the metrics that matter.

Email Marketing 97

Email Marketing Click Rate Open Rate CTR 97

Navigate the Channel

JANUARY 3, 2024

Optimize for Mobile With most email opens occurring on mobile devices, not optimizing for mobile is a serious mistake. We’re almost at the official tipping point in 2023 where mobile surpasses desktop, and HubSpot found that 46 percent of all email opens now occur on mobile. Every For more tips, go here.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Litmus

JULY 8, 2021

To avoid the danger of incorrectly analyzing email performance, you must have an eye on the whole picture: Our Holistic Email Metrics Matrix shows that the response to an email campaign ripples outward, affecting your: Direct business impact in terms of revenue and leads generated, for example. Email revenue and profit.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Porch Group Media

NOVEMBER 10, 2022

A/B testing can increase your email marketing ROI by as much as 37%. 59% of respondents say marketing emails influence their purchase decisions and 80% of business professionals believe that email marketing increases customer retention. Let us help rock your email campaigns in 2023. Just For Fun.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Scoop.it

NOVEMBER 3, 2022

To make the most of the purchase intent in this peak season, you must build effective email marketing campaigns that will appeal to all your prospects and customers. Here are some Holiday email marketing tips that will let you stay ahead of the curve. Try to solve the user’s challenges through your emails.

Email Marketing 93

Email Marketing Tips Planning Deliverability 93

Litmus

JUNE 17, 2021

How can you make your email stand out from the sea of emails in your subscribers’ inboxes? Use it to get your subscribers’ attention and your emails opened! And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. Welcome everyone’s ideas.

Open Rate 116

Open Rate Tips CAN-SPAM Click Rate 116

Litmus

SEPTEMBER 30, 2022

But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. Or, try animation and GIFs to add some life to your emails.

Webinar Metrics 99

Webinar Metrics Email Marketing Deliverability Work Management 99

Litmus

AUGUST 2, 2021

While a premium gift bag isn’t as tempting as, say, 75% off everything on your site, it could be a nice touch that tips the scales toward a sale. Some typical FOMO strategies, like countdown timers, might not work for Apple Mail users this holiday season because of Mail Privacy Protection updates. Source: Milled. Source: Milled.

Examples 137

Examples Privacy Protection Bundling Email Marketing 137

Litmus

JULY 7, 2021

Thankfully, nearly half of email marketers think their approval process is “just right.” If you have a few holiday email campaigns to manage, then the time you need to approve everything can start to wrack up. So don’t look at email as a separate thing. You need to be ready to track more than just opens.

Planning 105

Planning Deliverability Privacy Protection Email Campaigns 105

Litmus

APRIL 22, 2022

Using responsive email templates allows you to display your content with consistency across any device and at scale to deliver mobile-friendly emails with every send. . We have provided steps to help you take more control over your email campaign consistency by implementing responsive email templates into your email design.

Template 98

Template Privacy Protection Mobile Marketing Click Rate 98

Litmus

APRIL 4, 2024

Email is still one of the best marketing channels for ROI—for every $1 email marketers spend on email, they receive $36 in return —so if you’re not seeing the full potential of what email can do for you, you may want to try some of these tips from experts from Constant Contact , HubSpot , and Mailchimp : 1.

Email Marketing 95

Email Marketing Deliverability Tips Work Management 95

Litmus

JULY 20, 2021

Fewer than a fifth (17%) measure their email marketing return on investment (ROI). Brands using third-party analytics tools are much more likely to measure monetary value from their email campaigns like revenue per subscriber, LTV, and ROI. Check out these 18 subject line tips from experts. Unsubscribe rate. Every time.

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135

Litmus

DECEMBER 20, 2023

What if… instead of fighting for a single open, you could get subscribers to repeatedly come back to a single email campaign? For our big New Year’s Eve email last year, we wanted to know: could we encourage subscribers to come back to an email to sign up? Surprisingly, a good chunk DID come back and check out the email.

Rules 84

Rules Template Display Tagging 84