The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Personalization is over-rated.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

SendX

JULY 6, 2021

Marketing is very crucial for any business that desires to survive and thrive in a competitive environment. One of the marketing channels the internet has made it easier to reach out to customers is through the use of email marketing. A large percentage of individuals use email, and it keeps growing by the day.

Template 195

Template Email Marketing Tips Brand Identity 195

SendX

JUNE 25, 2021

Marketing is very crucial for any business that desires to survive and thrive in a competitive environment. One of the marketing channels the internet has made it easier to reach out to customers is through the use of email marketing. A large percentage of individuals use email, and it keeps growing by the day.

Template 195

Template Email Marketing Tips Brand Identity 195

Valasys

APRIL 10, 2024

Social media might be the internet’s most popular time sink, but it still doesn’t hold a candle to email in terms of marketing effectiveness. Crafting a successful email campaign is a surefire strategy to hit those KPIs and convert curious visitors into satisfied customers. What do you hope to accomplish?

Email Campaigns 40

Email Campaigns Email Marketing Campaigns Effectiveness 40

Webbiquity

SEPTEMBER 27, 2019

Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. What is an Email Marketing Audit?

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

SendX

FEBRUARY 11, 2021

Having an active and engaged list of email subscribers is an incredibly valuable asset. That’s why the potential of email marketing is huge – up to $40 ROI per $1 spent. Creating content and setting up automatic processes that convert visitors into leads can be a total game changer for your marketing and sales efforts.

Lead Generation 391

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 391

SendX

MARCH 16, 2021

For your email marketing campaign, an infographic can be one of the best additions to boosting its effectiveness by manifold. Did you ever try to utilize infographics in an email marketing newsletter before? If you create an email newsletter with an infographic then it will increase your overall conversion rate.

Email Marketing 289

Email Marketing Planning Practices Best Practices 289

Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place.

Email Marketing 183

Email Marketing Optimization Campaigns Tips 183

SendX

MARCH 18, 2021

Your email list is one of the cornerstones of digital marketing. Email marketing helps you increase brand awareness and generate more sales. Before you can conduct an email marketing campaign , you need to have an email marketing database. You have complete control over your email list.

Email Marketing 227

Email Marketing Planning Landing Pages Advertising Agencies 227

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Think again!

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

SendX

SEPTEMBER 30, 2020

No matter how much you want to deny it, one of the best marketing campaigns around is still your stale, old email marketing. Despite all the assumptions that email marketing is dead, this classic marketing type is still alive and kicking. Let's dive in! Just let your customers say it best.

Email Marketing 275

Email Marketing Video Marketing Best Practices Click Rate 275

Only B2B

JUNE 25, 2021

“Email has an ability many channels don’t: creating valuable, personal touches—at scale.” – David Newman. Email marketing is the most reliable and cost effective marketing channel for many businesses. For many years it has been acting as an ideal and most effective way to market your product and services. .

Email Marketing 115

Email Marketing Tips Campaigns Planning 115

Smarte

MAY 4, 2020

4 Tips to Deliver Impactful Email Campaigns That Are Truly Data-driven Email Marketing is one of the most cost-efficient forms […]. The post 4 Tips to Deliver Impactful Email Campaigns appeared first on SMARTe Inc.

Email Campaigns 95

Email Campaigns Campaigns Tips Email Marketing 95

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. Marketers often report an impressive average of 14.1 Write click-worthy subject lines. Use power words.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. That said, there are three distinct ways we do recommend leveraging AI in your email marketing — and they shouldn’t be new to you: Send time optimization. Tips and tricks for product use. Personalization/segmentation. Refill reminders.

Marketing AI 127

Marketing AI Email Marketing Psychographics Advertising Agencies 127

DotDigital

MAY 6, 2021

Ecommerce marketing success is not a mystery. Marketing automation and ecommerce store platforms collect data about browsing behaviors that ensure you can send targeted and relevant communications when the time is right. . Customer intent for ecommerce marketing. 5 ecommerce campaigns to drive conversions and sales .

eCommerce 101

eCommerce Email Campaigns Email Marketing Campaigns 101

Litmus

AUGUST 16, 2022

B2B marketers continue to rely on their most effective channel —email—due to its proven performance and high return on investment (ROI). Since potential customers are already 57% of the way to making a decision before they actively engage with sales, marketers must be savvy. What is a B2B email campaign?

Email Campaigns 111

Email Campaigns Campaigns Ideal Customer Profiles B2B 111

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. That’s 61.4%

Social Media 110

Social Media Email Marketing Social Marketing Marketing Budget 110

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Benchmark Email

MAY 8, 2023

Email marketing is a powerful tool for finance professionals looking to grow their networks and increase their client base. With the right strategy, email campaigns can be an effective way to reach potential customers and build relationships with existing ones.

Email Marketing 75

Email Marketing Tips Advertising Benchmark Marketing & Strategy 75

Salesforce Marketing Cloud

DECEMBER 11, 2023

The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. In fact, customers say email still is their preferred channel to interact with brands. According to our research , the number of outbound emails increased 15% last year.

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It’s not a complete guide to marketing automation.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Email Marketing Automation 133

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. Email marketing remains valuable, particularly for B2B, despite changing KPIs. Email marketing is a smart strategy.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Optinmonster

JANUARY 24, 2024

Hello there, fellow email marketers! Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing?

Email Marketing 81

Email Marketing Planning Open Rate Click Rate 81

Only B2B

JULY 15, 2021

Have you ever seen an email without any content? Content is the very first thing to any of your marketing strategies, may it be for your brand reputation or customer retention, attracting a new audience, or even for your Email Marketing Campaign. Content Marketing. It is a ‘Pull’ type of marketing. .

Email Marketing 118

Email Marketing Planning Content Marketing Content 118

Sage Marketing

AUGUST 21, 2023

In today’s fast-paced business landscape, B2B marketers are constantly seeking ways to enhance efficiency and deliver personalized communication at scale. B2B email automation emerges as a powerful tool to streamline marketing processes, nurture leads, and drive conversions.

Email Marketing 52

Email Marketing Automation B2B Marketing Tips 52

Vision6

JULY 5, 2023

Email marketing is the most profitable form of direct marketing. With a strong email campaign you can connect quickly and efficiently with your target audience, nurture leads, and boost your marketing efforts in one fell swoop. What is email marketing? What’s so good about email marketing?

Email Marketing 52

Email Marketing Budget Programs Webinar Metrics Marketing & Strategy 52

SendGrid

AUGUST 6, 2023

If you’re regularly monitoring your email open rates and other engagement metrics, you may notice that a segment of your email list never even opens your emails. The following post includes tips that will help you pull together a re-engagement email campaign quickly, effectively, and gracefully.

Email Campaigns 86

Email Campaigns Effectiveness Campaigns Open Rate 86

SmartBug Media

APRIL 5, 2024

Fitness professionals face challenges with email marketing in getting—and keeping—the attention of potential customers. Here’s a look at how personalization and segmentation in fitness marketing can help professionals in this industry expand their client base while building trust and loyalty with their customers.

Email Marketing 45

Email Marketing Personalization Planning Paid Search Agency 45

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. What has helped email become a valuable medium over time is its periodic evolution. That said, how much should one invest in email marketing?

Budget Programs 130

Budget Programs Email Marketing Campaigns Marketing Budget 130

RDIGS

JUNE 5, 2023

Before taking on my first B2B Email Marketing blog, I had worked in email marketing for some time. More than minor tweaks to generalized email marketing tactics are needed to build a great B2B campaign. What is B2B email marketing? Many top companies favor email marketing.

Email Marketing 52

Email Marketing B2B Marketing Work Management Tips 52

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Sprout Social

FEBRUARY 17, 2022

But there’s one method that’s stood the test of time: Email. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Why use email marketing for your business?

Template 130

Template Email Marketing Blast Campaigns Planning 130

Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. Quality email lists are essential for successful campaigns. Trust us on this one.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Marketing Insider Group

SEPTEMBER 8, 2020

In a world oversaturated with digital communication and never-ending pings and dings and notifications that are — for the most part — ignored, there is still one, albeit a little old, way to get through: email marketing campaigns. In short, we just can’t quit email. Marketers and consumers. Everybody uses it.

Email Marketing 205

Email Marketing Conversion Optimization Work Management 205

SmartBug Media

APRIL 7, 2022

When most brands think of an email campaign, the first things that come to mind are newsletters and sales promotions. Although these are important items in a brand’s marketing efforts, sticking to these two types of emails is going to exhaust the audience and dissolve your contact list. Creating a Campaign in Klaviyo.

Email Campaigns 105

Email Campaigns Practices Campaigns SMS 105