ANNUITAS

SEPTEMBER 9, 2011

Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon. Despite the assertions (by a select few mind you) that marketing automation is past its prime, you would not have known it by the show of force from the automation vendors in the exhibit hall.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

Chris Koch

DECEMBER 2, 2011

Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. One was that a sweepstakes drove 43% of the traffic to Eloqua’s Facebook page, far more than other sources.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. One was that a sweepstakes drove 43% of the traffic to Eloqua’s Facebook page, far more than other sources.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

LeadSloth

JUNE 23, 2009

I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. That takes a lot of work upfront, but will result in ‘free’ traffic in the future. Message for Marketing Automation Vendors. Conclusion.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Content Marketing Institute

MARCH 22, 2018

Marketing automation tools Eloqua and Adobe are used by iQ to automate all the parts and processes of an ongoing content marketing program – from defining key audience segments and third-party overlays to personalizing emails based on content consumption patterns and engagement behaviors.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Customer Experience Matrix

MARCH 23, 2011

And true branching campaigns – as opposed to sequential campaigns with splits inside each step – still aren’t found in most marketing automation systems (although those vendors argue they’re not needed. I don’t want to make too much of this, since many vendors – and surely all the good ones – care deeply about their customers’ success.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Anyword

NOVEMBER 7, 2018

For most, the primary objective is driving traffic back to the site, where monetization takes the form of display ads. A number of vendors provide email advertising platforms that support this strategy. Renee has presented at several Marketing Sherpa and Eloqua (Oracle), Marketo (Adobe) and Hubspot events. 2) It’s simple.

Optimization 42

Optimization Marketing & Strategy Work Management Marketing Management 42

The Effective Marketer

JUNE 20, 2011

Is like driving down the highway only to see the traffic stopping right after you take the next curve. As the traffic is slowly moves, some cars faster than others, many drivers start wondering if they should take the next exit. What’s Ahead for Marketing Automation Vendors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

Everything Technology Marketing

FEBRUARY 19, 2011

While site traffic is still the #1 social media metric, according to eMarketer, the #2 spot is now occupied by conversion metrics. At the same time B2B buyers are actively seeking guidance and information on how to solve specific problems, how to evaluate available solution options, and to learn about peers’ experiences with a vendor.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. A common issue for B2B vendors: how do you sell “boring stuff&# online? Use keyword research to coordinate content creation, SEO and social media efforts. • SEMrush is a valuable tool for analyzing your competition in SEO and SEM, search traffic, and keywords that work today. • Don’t be boring!

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

WebMarketCentral

MARCH 24, 2009

The first challenge is, for now at least, being met by using outside consultants, while a new breed of social media metrics vendors like Techrigy and Radian6 are building tools to address the second. The two most significant barriers cited to social media adoption were "lack of knowledgeable staff" and "inability to measure ROI."

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Martech

JULY 26, 2021

Being a power user of Marketo or HubSpot, Pardot or Eloqua. I have been to countless vendor conferences,” he told the room, “at which I heard how their solutions could create seamless, delightful customer experiences. I was thinking about the many kinds of activity which fall under the heading “marketing operations.” Quote of the day.

Paid Content 94

Paid Content Marketing Automation Services Work Management Marketing Management 94

Heinz Marketing

MAY 7, 2018

I know we’ve had a connection through a common employee, Nicole, over the years but now it seems like more recently we’ve had other people trying to connect us, whether that’s vendors or other past colleagues, so excited to be able to do that via your radio show. How do you manage it, how do you optimize it over time?

Top of Funnel 49

Top of Funnel Work Management Marketing Management Lead Ranking 49

thePoint

MAY 25, 2018

As before, let me point out what to expect in terms of differences: The B2B agency will be more proficient and lean on programmatic marketing (search, paid search, website traffic) to generate leads and swear this is the best way. Find a vendor that has the expertise that relates well to your market and the selling process (e.g.,

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Customer Experience Matrix

SEPTEMBER 23, 2009

Both announcements share several interesting features: they don't rely on traditional Web analytics (tracking page views); they involve vendors who report data from consumer panels; and they relate to measuring advertising measurement. Thus, the business-oriented marketing automation vendors (i.e.,

Enterprise Management 120

Enterprise Management Analytics Work Management Marketing Automation Services 120

Vidyard

SEPTEMBER 24, 2019

Videos as a whole will soon account for 82% of all internet traffic and the average business’s video library is swelling. Some features—such as the option to brand your video player, cross-device compatibility, and sharing—are standard across all vendors. Hosting sites exist because videos today are big. Vidyard Video Hosting.

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. I have asked many of the vendors, consultants and thought leaders to give their opinion. Steve Woods , CTO, Eloqua. Steve Woods, CTO, Eloqua ( @stevewoods ).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Hinge Marketing

JULY 21, 2022

Each time search engines update their algorithms, website traffic experiences a drop. More content gives you a better chance to gain rankings and traffic, but many struggle just to get started and remain consistent. At that point you can start relying on a regular cadence of traffic coming to your site.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Customer Experience Matrix

MAY 23, 2007

But somehow I had assumed that the more integrated vendors had already assembled a fairly complete package. My diagram is divided into two main areas: traffic generation systems that lead visitors to a Web site, and visitor treatment systems that control what happens once people get there. The Web site itself sits in the middle.

Enterprise Management 120

Enterprise Management Marketing Management Vtrenz Online Marketing 120

SnapApp

DECEMBER 14, 2016

Most website visitors visit with a combination of mobile and desktop- but so much of website traffic is mobile that you can't afford to have a website that doesn't look good or doesn't work on mobile. Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic. Get ready for AMP. This will change in 2017.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62