Customer Experience Matrix

FEBRUARY 21, 2014

These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Basically, it lets Bizo read audience segments created by Eloqua.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

JANUARY 20, 2016

InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com. Pricing for InsightBASE is based on the number of domains monitored, starting at $2,500 per month for 2,500 domains with discounts for higher volumes. They can export the domains, contacts associated with the domains, or both.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

MARCH 16, 2016

Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. Pricing for Mariana is based on the number of campaign responses. These are cleaned, enhanced with company and individual data, and assigned personas. Users then define campaigns and have Mariana execute them.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

JUNE 27, 2013

Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. It reinforces suspicions that Adobe was the mystery bidder for ExactTarget mentioned last month by Salesforce.com. Indeed, my take on the ExactTarget deal explicitly mentioned an Adobe/Neolane possibility.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Webbiquity

FEBRUARY 14, 2010

The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. any significant price point, non-commodity products).

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Customer Experience Matrix

JULY 10, 2013

Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com. CRM integration is currently limited to sending data to Salesforce.com. Distributed marketing also has its own pricing. Emails are delivered through ExactTarget. Reporting is a particular strength.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

DECEMBER 19, 2011

managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter). Influitive founder Mark Organ was co-founder of marketing automation pioneer Eloqua. Influitive is currently in beta.

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Customer Experience Matrix

OCTOBER 29, 2015

Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems. Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year. Users can run 50 MB per month without charge.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

AUGUST 28, 2014

Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. Pricing for 6Sense starts around $150,000 to $220,000 and is based on factors including the number of models created. The company was founded in 2013 and released early versions of its product that same year.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

JULY 8, 2009

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. But Eloqua , Silverpop and Marketo remain industry leaders. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo. ActiveConversion is not new but also has a low price point.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

NOVEMBER 4, 2014

Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. McDermot and I didn''t discuss pricing but you can be sure it was in the five or six figures. But perhaps I’m getting ahead of myself.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

ViewPoint

JULY 11, 2011

Curious about how long each has been a public company, I checked on the years in which their stocks were offered: Salesforce.com – 2004; SuccessFactors – 2007; and NetSuite – 2007. Extensive pricing pressure from competing services/products at lower prices. Customer needs can shift quickly.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 14, 2013

Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon. Pricing for InterestBase is based on the number of names in the client’s prospect pool, based on automated analysis of their actual customers. An average client starts around $3,000 per month.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

JANUARY 5, 2010

I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). Here’s a quick look at what I found. Social media.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. But consumer marketers also need inputs from transaction systems.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Here are some alternatives that will come in at or below Marketo’s published starting price of $2,400 per month (or $1,500 for their “Lite” version). (To Just kidding.or

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

NOVEMBER 18, 2009

The systems have very low starting prices tailored to low volumes. Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. Note: I've put Genoo and NurtureHQ into this category based on their price and what I can tell from the Web sites.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

WebMarketCentral

NOVEMBER 17, 2009

The company made the announcement at Salesforce.com's Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

WebMarketCentral

MARCH 3, 2009

additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. Pricing starts at $1,500 per month and the company now has more than 150 midmarket and enterprise customers.

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

Customer Experience Matrix

MARCH 29, 2016

Integration with Oracle Eloqua and Salesforce.com lets a new tactic automatically create a corresponding campaign in either system. Standard integrations are available for Salesforce.com, Oracle Eloqua, Marketo , Google Analytics , Adobe Marketing Analytics , and other systems. Hive9 modules are priced separately.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

Customer Experience Matrix

DECEMBER 22, 2015

Brightfunnel reads lead, account, and opportunity data from Salesforce.com and supplies missing connections based on things like company name. Since Salesforce.com can also capture lead source (i.e., Pricing runs from $35,000 to $80,000 per year based on system modules and number of users. The amount of data doesn’t matter.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel B2B Marketing Allocation 120

Webbiquity

FEBRUARY 14, 2010

Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Pricing starts at $199 per month for a single user and microsite, with no limit on the number of leads in the account, plus $8.50

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Customer Experience Matrix

MARCH 25, 2012

Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. The Eloqua integration is especially elegant, using an Eloqua Cloud Connector (i.e., Pricing is based on number of impressions and starts as low as $499 per month to put Kwanzoo units on Web pages.

Advertising Channels 120

Advertising Channels Eloqua Ad Building Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 1, 2013

The current marketing automation leaders – Oracle Eloqua , Marketo , Salesforce Pardot , Silverpop , Act-On, etc. date from the mid-2000s and were originally built to feed leads to Salesforce.com. Pricing starts at $1,000 per month and is based on a combination of contact count and features available.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Online Marketing Institute

JULY 31, 2009

I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

SEPTEMBER 13, 2011

For example, their Web site lists eight press releases during 2011, compared with 46 for Eloqua and 30 for Marketo. Nice, but not unique: Eloqua , Net-Results and SalesFusion have similar connectors and there are probably others. Ease of use, pricing, and support weigh at least as heavily, and Pardot scores well on all three counts.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Eloqua Paid Search Agency 120

Convince & Convert

MAY 18, 2012

It always seems to me like it’s a race to the bottom on pricing on all of that kind of stuff, and how do you handle that as a company? Doesn’t that concern you as an executive, like people just give stuff away, and what does that do to your company? Certainly, they’re not ExactTarget on the email side.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Customer Experience Matrix

MARCH 19, 2015

Everstring has standard integrations with Salesforce.com , Marketo and Oracle Eloqua , which can send data for the initial model building and score new accounts as they are added to those systems. Pricing for Everstring is based on the types of models and volume. Pricing for Everstring is based on the types of models and volume.

Lead Ranking 120

Lead Ranking B2B Sales Work Management Marketing Management 120

Customer Experience Matrix

MARCH 16, 2011

With mature features and a $1,000 per month starting price, the system is worth a look. Here’s a state-of-the-art version from Eloqua: This has the advantage of displaying the exact flow of leads, including branches that split apart and come together. It's priced at $500 per month for 10 users.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Features 120

Customer Experience Matrix

JANUARY 3, 2013

Oracle ’s recent agreement to purchase Eloqua reinflamed that wound, since much of the commentary ignored Oracle’s extensive existing suite of consumer marketing systems. That formula fell out of favor when the most prominent CRM system became B2B-oriented Salesforce.com , whose very name reflects its origins in B2B sales automation.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

Customer Experience Matrix

APRIL 17, 2013

Lattice Engines is directly integrated with cloud-based CRM from Salesforce.com, Microsoft Dynamics, and Oracle, and via file transfer with SAP CRM. Users can export lists to Excel and Marketo, with connectors for Eloqua and other marketing automation systems on the way.

Automation 120

Automation Ideal Customer Profiles Salesforce.com Eloqua 120

Heinz Marketing

OCTOBER 29, 2018

And how are you going to really create a cadence of, okay, I want to make sure I can create these price points, right? And I’ve announced at least somewhat of my content before then so that they have a reason to say, well there’s no agenda up, I’m not giving them any motivation to buy that ticket at that price point.

Top of Funnel 63

Top of Funnel Work Management Enterprise Management Conference 63

WebMarketCentral

SEPTEMBER 21, 2009

Companies evaluating established providers such as Marketo , Eloqua , Silverpop's B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Pricing starts at $199 per month for a single user and microsite, with no limit on the number of leads in the account, plus $8.50

Marketing Automation Services 20

Marketing Automation Services Marketing Automation Microsite Salesforce.com 20

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Also interesting to note that if you break down the fundraising of each of the above vendors into a timeline (like I did below), most of the investment has been made in the past couple years.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Metadata

FEBRUARY 16, 2021

I left right before the salesforce.com acquisition, which I’m really happy about, didn’t get trapped in that. We can see where the discovery started and ended, where the demo happened, where the pricing was discussed and where next steps were brought up or not. He founded Eloqua. And so, it’s a total pleasure.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52