The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Webbiquity

SEPTEMBER 1, 2010

Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement). SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog. How to Reach Out to Bloggers by Chris Brogan.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Online Marketing Institute

DECEMBER 20, 2010

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 We say this because we find almost all B2B marketing deadly dull.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. I work for a B2B software company and we do regular email blasts. OK, if you insist, here are some links to benchmarks I found online. Our open rates average 30%.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

markempa

APRIL 18, 2007

« Closed-Loop Marketers More Likely to Reach ROMI Goals | Main | Lead Generation via Podcasts: An Interview With Paul Dunay » On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Hinge Marketing

AUGUST 15, 2014

Marketing automation is software that simplifies many marketing and sales efforts by automating repetitive tasks. This software can qualify and nurture leads, as well as provide relevant and educational content based on your prospects’ behaviors, delivering a more robust and targeted campaign with less ongoing effort.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

The Effective Marketer

MARCH 9, 2010

Sure, our email marketing software has some canned templates but they are very bland. Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. Is always good to see what’s out there to give you some ideas. So I decided to create one and share with you.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

EMagine B2B Blog

APRIL 4, 2013

In the world of the consumer, it is easy enough to judge success with your online marketing efforts. This can all be defined through the use of a combination of analytics tools like Google analytics and marketing automation software like Marketo, Leadlander or Eloqua. To put it plainly, success=sales.

Leadlander 40

Leadlander B2B Eloqua Marketing Automation Services 40

LeadSloth

JUNE 23, 2009

Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). There are software vendors that focus only on Inbound Marketing or SEO automation. Message for Marketing Automation Vendors. Few offer Inbound Marketing features.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

ViewPoint

MAY 10, 2012

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. ” The mantra, “we’ve got to merge these databases together,” is finally being addressed through marketing automation platforms.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. ” The mantra, “we’ve got to merge these databases together,” is finally being addressed through marketing automation platforms.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Webbiquity

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

TrustRadius Marketing

DECEMBER 4, 2019

That’s why we have seen the lines between email marketing and marketing automation software solutions begin to blur. A few years ago, the breakdown of marketing automation vs email marketing would have been simple: . Are these two types of software becoming one? Email Marketing Software.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

Online Marketing Institute

NOVEMBER 28, 2012

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Software and Hardware. By TJ Raphael.

B to B 40

B to B Paid Content Social Media CMS Development 40

Ambal's Amusings

DECEMBER 17, 2009

"How to use technology to really make relationship marketing work?" Tom Pick is an online marketing executive with KC Associates , a marketing and PR firm in Minneapolis , Minnesota , focused on b2b technology clients. Blog Webbiquity Twitter TomPick. " Tom Pick's Bio.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. But getting back to our category, we are often compared against Eloqua and Manticore.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

KoMarketing Associates

NOVEMBER 26, 2019

Well, LinkedIn collects the data which can be downloaded at any time, and if supported, you can have these leads automatically sent to your CRM or marketing automation solution. Today, most platforms, including HubSpot, Marketo and Eloqua, can be directly connected to LinkedIn.

Lead Gen 157

Lead Gen Linkedin B2B Marketing Sales Qualified Leads 157

KoMarketing Associates

JULY 21, 2015

With these reasons in mind, here are eleven key factors that help influence and improve landing page development for B2B online marketing campaigns. reports that your software produces, products that your equipment produces, products/services that your clients would typically produce, etc). Call to Action / Action Words.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

The Effective Marketer

FEBRUARY 16, 2011

That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. The Marketing Automation Market The Marketing Automation market is at an interesting stage. Greg, thanks!

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. The big news of this event is the launch of Eloqua 10. They are raving about Eloqua 10.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

JULY 31, 2009

My point: B2B marketers are looking elsewhere for help generating demand. 3) Marketing automation – lead by firms like Aprimo, Unica, Oracle/Siebel and SAS, this category is at the core of what Forrester calls the Marketing Technology Backbone. We can broaden our available market." We're exceptionally creative.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Referral Rock

OCTOBER 30, 2019

But in my opinion, it comes down to two things — their strategy and digital marketing software stack. Today’s marketers are expected to be in a million places at once. The average marketer relies on seven different digital marketing tools to keep them from going insane. Price – Freemium.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

Customer Experience Matrix

MAY 23, 2007

What with all the recent acquisitions in the digital marketing industry, I thought I’d draw a little diagram of all the components needed for a complete solution. I’ve written about pretty much every variety of online marketing software here or elsewhere and have reviewed dozens of products in depth.

Enterprise Management 120

Enterprise Management Marketing Management Vtrenz Online Marketing 120