NuSpark Consulting

JANUARY 21, 2012

General B2B Marketing & Lead Generation. Inbound Marketing: Get Found Using Google, Social Media, and Blogs. The definitive overview of lead generation strategies and tactics. The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

ViewPoint

AUGUST 30, 2012

Craig specializes in lead generation, lead qualification, and B2B marketing and sales. 2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. Social Media: Table Stakes and the Challenges Linking to ROI. And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ It’s hard.”.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Anything Goes Marketing

SEPTEMBER 13, 2009

These emails should be sent using a marketing automation system like Eloqua. The goal is to demonstrate that key email metrics such as opens, click-throughs and conversions are much higher while unsubscribes are much lower using an automated program such as lead nurturing when compared to manual email sends (“one offs”).

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Convince & Convert

JANUARY 11, 2017

The challenge is magnified in the social media realm. While your average tweeters usually take inventory of the basics, such as share counts and likes, very few are equipped to unravel deeper and more meaningful data that can be attributed to leads and sales. This tactic is called social media attribution.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

LeadSloth

JANUARY 12, 2010

In this post I want to focus on the trends in Marketing Automation for 2010. These are the trends that are mentioned most often: Improved ROI & Reporting. Integration of Social Media, Inbound Marketing and Marketing Automation. Steve Woods , CTO, Eloqua. The response was overwhelming: see below for all 18 (!)

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

MAY 3, 2010

The following are the top items from featured sources based on social signals. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Hubspot

OCTOBER 29, 2019

With nearly half the world’s population now active on social media, social selling is more relevant than ever. To support forays into social selling, we've put together this massive guide, covering everything from social selling's definition to its measurement. What Is Social Selling? Social Selling Tips.

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88

LeanData

DECEMBER 28, 2015

Red-hot trend. Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued. Systems like Marketo, Oracle Eloqua and Hubspot are examples. Mainstream strategy. But do you still feel like you’re having some trouble speaking the language of ABM?

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

LeanData

DECEMBER 28, 2015

Red-hot trend. Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued. Systems like Marketo, Oracle Eloqua and Hubspot are examples. Mainstream strategy. But do you still feel like you’re having some trouble speaking the language of ABM?

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

Inbox Insight

NOVEMBER 13, 2018

Owned media is all the channels you create and control, such as your website, blog, email newsletter, sales collateral and social media accounts. Lead nurturing programs can tailor the content in emails, offers, landing pages, adverts and even downloads based on the prospect’s previous online actions.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

LeanData

DECEMBER 28, 2015

Red-hot trend. Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued. Systems like Marketo, Oracle Eloqua and Hubspot are examples. Mainstream strategy. But do you still feel like you’re having some trouble speaking the language of ABM?

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeanData

DECEMBER 28, 2015

Red-hot trend. Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued. Systems like Marketo, Oracle Eloqua and Hubspot are examples. Mainstream strategy. But do you still feel like you’re having some trouble speaking the language of ABM?

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

The Effective Marketer

FEBRUARY 16, 2011

That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62