NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. Key industry stats on the benefits of lead nurturing.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Marketing Insider Group

JANUARY 8, 2013

Velocity Partners is a UK-based firm who opinions on B2B Marketing are always provocative and very relevant for the world of B2B Marketing. Eloqua’s All About Revenue the @ Eloqua blog explores the role innovation plays in revenue generation. Follow their co-founder @ DougKessler and director @ RSkin11.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

The Effective Marketer

JUNE 1, 2012

Make sure that you have documented (yes, written somewhere so that everyone can see) a few important definitions such as: What is a lead (and expand it to include MQL, SQL, SAL and any other relevant lead stages)? How and in which stage will marketing hand leads off to sales? Grande Guide to Lead Nurturing , by Eloqua.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

The ROI Guy

AUGUST 24, 2018

Alinean ValueStory Cloud includes each of these vital MAP integration features, in an easy-to-use interactive content connector, easy to apply to your environment to integrate your interactive marketing tool to your Eloqua, Marketo or other MAP solution.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

Webbiquity

FEBRUARY 14, 2010

I recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. Here are six key points that surfaced from our conversation.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Conversica

OCTOBER 9, 2018

Content that is relevant and timely is of utmost importance as you take steps to increase your email conversion rate. A/B tests are extremely helpful to increase conversion rates because you will be able to drill down on the approach that is most likely to convert leads. Always be testing.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

Chris Koch

DECEMBER 2, 2011

I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

TrustRadius Marketing

NOVEMBER 14, 2019

Lead Management Features. Lead Database: Email clicks, website visits, and scoring changes can all be automatically logged or triggered by outside sources connected to your CRM. Lead Nurturing: Emails can be triggered based on a predetermined campaign, and in a sequence that aligns with the customer’s purchase journey.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Bluetext

FEBRUARY 8, 2021

List buying typically leads to unqualified leads which can end up hurting domain reputation which ultimately hurts your deliverability score. Trust a digital & email marketing agency to help drive your lead generation tactics across your website, resources, or social media. . Gated content . Compelling subject lines.

Paid Content 20

Paid Content Marketing Analytics Tools Paid Search Agency Email Marketing 20

The ROI Guy

MAY 14, 2012

We quickly converted a key traditional economic impact white paper into interactive form - From a couple of prospect data points, the economic impact analysis information in the Interactive White Paper would be completely personalized for the prospect by the Alinean platform, delivering a a more provocative, personalized and relevant deliverable.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Scoring 40

Brainrider

FEBRUARY 28, 2012

If you have a marketing automation solution like Pardot, Marketo, Eloqua, or similar, you already know that your website visitors consume your content in bursts of activity. What other lead nurturing tactics do you use to extend the length of a burst or reactivate leads into new bursts?

Sales Qualified Leads 40

Sales Qualified Leads Leads Lead Marketing Qualified Leads 40

markempa

DECEMBER 29, 2011

This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago. This year’s B2B Lead Roundtable webinars are testament to that. He defined the tenets of the new world of marketing in Revenue Performance Management.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

thePoint

MAY 25, 2018

For the purpose of this chapter, I am focused on the marketing content – the content that conveys the relevant and unique values you offer to buyers. Make sure you are hiring a company that can provide leadership in this area (bring value to you) vs. a company waiting for you to lead (hired work you tell them to do).

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Hinge Marketing

AUGUST 15, 2014

Early-stage leads, for example, may be interested in an offer for your new pieces of premium content. Leads further along in the sales process may find progressively closer engagements useful: think webinars and complimentary consultations. Generally, this software integrates with your CRM and expands on its capabilities. Infusionsoft.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

markempa

SEPTEMBER 13, 2017

One of them, before I started Eloqua in 2000, was as a research scientist. I also wanted to spend more time with my wife, so I left the research world to get in the business world and joined a Bain & Company as a management consultant; from there I started Eloqua. I got the idea while I was at Eloqua. I was actually a Ph.D.

Work Management 319

Work Management Eloqua Marketing Management Paid Search Agency 319

SendinBlue

JUNE 29, 2022

Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap. It can also evaluate the chances of converting this lead based on predefined rules. This is called lead scoring. An automated welcome email then can start a lead nurturing process with each new lead. What Is Marketing Automation Software?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Industrial Marketing Today

MAY 11, 2010

Lead generation and lead nurturing have been put on the backburner and clients are interested only in finding leads that are ready to buy now (see my previous post, “The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation.” ). .&#

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

WebMarketCentral

SEPTEMBER 29, 2009

I recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. Here are six key points that surfaced from our conversation.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Online Marketing Institute

NOVEMBER 4, 2010

Content syndication leads won’t receive top priority from your reps, so it’s unlikely they’ll be contacted immediately. An immediate, relevant, courteous, personalized e-mail from the rep assigned to that lead will help ensure that no real and immediate opportunities are falling through the cracks.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. The data has to flow back and forth and not dirty up the pipeline with raw leads. But getting back to our category, we are often compared against Eloqua and Manticore.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Vidyard

DECEMBER 9, 2014

Some months it’s relatively easy to meet or even surpass your goals, but in other months you’re running on stale content, or you’re looking to revive leads that have gone cold. This type of stagnant lead environment is the reason every marketing team needs an outstanding lead nurturing program.

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

TrustRadius Marketing

DECEMBER 4, 2019

Email marketing tools enable companies to send thousands of emails every day, while also making the emails feel relevant for individual customers. Lead Management. Lead database Behavior tracking across channels Lead nurturing Workflow automation Lead scoring Integration capabilities with sales tools.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

Customer Experience Matrix

OCTOBER 11, 2012

Looking over the published materials and listening to the investor relations conference call, it seems that ExactTarget’s motive was gaining access to Pardot’s lead nurturing and scoring capabilities. From that perspective it seems predictable that they would need access to more resources. Back to pricing.

Enterprise Management 120

Enterprise Management Marketing Automation Services Peer-to-peer Marketo 120

Martech Advisor

OCTOBER 7, 2019

It helps to have hands-on experience on a widely used MAP such as HubSpot, Marketo, or Oracle Eloqua. Knowing how to set up workflows such as welcome/onboarding sequence, cart abandonment, lead nurturing, re-engagement, upsell or cross-sell, feedback, etc. boost customer engagement and the overall CX. or equivalent degree.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

LeanData

DECEMBER 28, 2015

Enrichment: Filling in missing information to give you a more complete picture of leads, contacts and accounts in your database. Cadence: The strategy of directing a measured stream of messaging and relevant content toward a prospect in hopes of furthering a business relationship – hopefully in a way that is relatively non-intrusive.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

Hubspot

OCTOBER 29, 2019

With nearly half the world’s population now active on social media, social selling is more relevant than ever. Instead of a hard closing tactic, social selling more closely resembles lead nurturing. Join LinkedIn groups and other relevant forums. Your interactions should be thoughtful, relevant, and personalized.

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88

ClearVoice

OCTOBER 28, 2019

Let them know that if someone provides just a single point of contact, such as an email, that you won’t qualify the lead yet, and won’t send it over to sales. Getting only an email address may be enough to start some real lead nurturing and brand building with the consumer. The second time they come back, you ask for their name.

Top of Funnel 58

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 58

LeanData

DECEMBER 28, 2015

Enrichment: Filling in missing information to give you a more complete picture of leads, contacts and accounts in your database. Cadence: The strategy of directing a measured stream of messaging and relevant content toward a prospect in hopes of furthering a business relationship – hopefully in a way that is relatively non-intrusive.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

Hinge Marketing

DECEMBER 29, 2015

Tracking behaviors allows you to provide them more relevant content, not spam. ” Also, studies show us marketing automation drives 18 times more revenue than generic email blasts ( Jupiter Research , The ROI of Email Relevance: Improving Campaign Results Through Targeting). Marketing automation is not spam or spying.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

LeanData

DECEMBER 28, 2015

Enrichment: Filling in missing information to give you a more complete picture of leads, contacts and accounts in your database. Cadence: The strategy of directing a measured stream of messaging and relevant content toward a prospect in hopes of furthering a business relationship – hopefully in a way that is relatively non-intrusive.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeanData

DECEMBER 28, 2015

Enrichment: Filling in missing information to give you a more complete picture of leads, contacts and accounts in your database. Cadence: The strategy of directing a measured stream of messaging and relevant content toward a prospect in hopes of furthering a business relationship – hopefully in a way that is relatively non-intrusive.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeadSloth

JANUARY 12, 2010

Steve Woods , CTO, Eloqua. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Inbox Insight

NOVEMBER 13, 2018

However it’s critical you ensure everything you send them is relevant. Newsletter emails can include more general blog posts, news or editorials, while targeted lead nurturing campaigns enable you to promote individual pieces of content on a targeted basis. How do you use social media to build an audience?

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

Content Standard

JANUARY 9, 2015

You finally feel like you have a good understanding of all its capabilities, be it Marketo, Eloqua, Silverpop, or any of the dozen others out there, and your recurring nightmares of funky token values, misdirected emails, and misaligned segments have, for the most part, subsided. Lead Nurturing with Emails.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

B2B Marketing Zone Posts

MAY 3, 2010

If so, you know how important it is to deliver relevant and valuable content to your most important current and prospective customers. Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. But Facebook? Linkedin (83).

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

PathFactory

SEPTEMBER 12, 2018

If you’re generating low-quality leads, the solution isn’t to fill the top of the funnel with more garbage. The secret to a healthier funnel is improve lead quality and the key to that is to create more relevant, engaging conversations. As a result of their post-sale Content Activation strategy , they saw a whopping 3.5X

Forrester 40

Forrester Lead Ranking B2B Top of Funnel 40