Bluetext

FEBRUARY 8, 2021

We’ve already talked about why a Go-to-Market Strategy is necessary after a rebrand, but what are some channel tactics that help make a GTM campaign successful? First off, it’s already ingrained in most users’ lifestyles, and users usually expect some sort of email communication after opting in.

Paid Content 20

Paid Content Marketing Analytics Tools Paid Search Agency Email Marketing 20

DivvyHQ

AUGUST 7, 2018

Many smart marketers and well-known brands have helped to define and demonstrate the new best practices of gaining attention by delivering great content and digital experiences. The end result of this exercise would ideally lay out all of the data (fields) that you would like to capture for an individual contact record. Company Type.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Biznology

JUNE 17, 2013

90% of online shoppers at a major retailer’s website said they find video helpful in making shopping and buying decisions. 75% of an automated email marketing providers reduced the number of subscriber opt-outs by 75% when e-mails incorporated video. (Source: MarketingSherpa ). Sources: 3M Corporation and Zabisco ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Vidyard

APRIL 4, 2014

As a marketer, there are times when either option is well and good, but a lot of the time you’re hoping to make helpful content to generate leads or guide prospects through the sales funnel. In this post I roundup six examples of effective CTAs to help you decide which actions you’ll prompt with your next video.

Landing Pages 52

Landing Pages Youtube Eloqua Sales Qualified Leads 52

Vidyard

NOVEMBER 11, 2016

Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. Rather than dropping buzzwords and generic marketing, Lenovo opted to speak to customers on a level they could relate to, and used entertainment as an education platform. Thus, the “Users Happen” campaign was born.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Vidyard

DECEMBER 9, 2014

Even if a lead has disengaged for a while, truly useful, relevant and personalized content can be used to bring opportunities back to life and help your brand become top of mind when prospects are finally ready to engage or buy. Cetera Financial Group had these types of nurturing goals in mind early in 2014.

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

Vidyard

SEPTEMBER 18, 2019

If you printed out all the emails sent each year, they’d stretch to Mars and back three times. That’s not all, either: Email marketing helps you build a library of videos that you can reuse over and over to achieve a similar lift across social media and your website. PortoBay Hotels Drives 22,000 Email Opt-Ins.

Video Marketing 107

Video Marketing Email Marketing Paid Search Agency Marketo 107

Hubspot

OCTOBER 29, 2019

After adopting social selling practices and LinkedIn’s Sales Navigator, marketing software company Eloqua decreased their average sales cycle time by 20 days , and boosted the rate of leads converting to opportunities by 25%. Check out the profiles of your customers and prospects. Find out, and then follow suit.

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88

Vidyard

SEPTEMBER 14, 2020

If you printed them out and stacked them up, they’d reach all the way to Mars (probably). Read on to learn more about the benefits of video email marketing, find out how to add a video to your message, discover tips for doing it well, and see examples of brands who nailed it. PortoBay Hotels Drives 22,000 Email Opt-Ins 8.3

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

Inbox Insight

NOVEMBER 13, 2018

This essential guide looks at how content amplification can help marketers fight back by putting the right content in front of the right audiences, with greater effectiveness. Each of these groups can help extend the reach of your message, so all three need to be addressed in your amplification strategy. The Content Challenge.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

Single Grain

AUGUST 21, 2014

But what are they exactly and how can they help you grow your business? While we won’t be recommending any program in particular, we’ll highlight the things you’ll want to understand and watch out for as you choose the right MA program for your business. MA programs can help you track prospects’ activities.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

Vidyard

OCTOBER 27, 2019

And, once you’ve figured out what works, don’t forget to include it in your video marketing strategy. Embedding videos on your website helps improve your site’s ranking on search engine results pages (SERPs) just by virtue of it including video content. Be strategic and selective, and always measure your results. But how do you do it?

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

And, once you’ve figured out what works, don’t forget to include it in your video marketing strategy. Embedding videos on your website helps improve your site’s ranking on search engine results pages (SERPs) just by virtue of it including video content. Offering a video self-help portal for customers. Contents 1. Landing Pages.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

LeadSloth

JANUARY 12, 2010

Steve Woods , CTO, Eloqua. Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. Matthew Quinlan , VP Field Operations, Loopfuse. Mike Volpe , VP of Inbound Marketing, Hubspot.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Hinge Marketing

DECEMBER 29, 2015

Some automation tools like InfusionSoft can automatically send a piece of direct mail as a postcard, white paper, invitation, or a “handwritten” note and brownies with Send Out Cards. Prospects must opt-in to be tracked, and you can only track their behaviors on your website. How Hinge Can Help.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

Hubspot

JANUARY 15, 2013

Follow these steps to help you determine what information you can (and should be) asking for on your forms. While this statistic is most commonly quoted for website optimization, you can also use this rule of thumb to gauge the attention span of people who are deciding to fill out your forms. Step 1: Understand Page Friction.

Landing Pages 28

Landing Pages Lead Gen Paid Search Agency Top of Funnel 28

Referral Rock

OCTOBER 30, 2019

These digital marketing tools will help you be more productive and organized, but they won’t do the work for you. We’ve set out to create a list of digital marketing software that covers all major categories of digital marketing. How it helps: monitors and tracks customer relationships. Video Conferencing Solution.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69