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Building Demand: Email Marketing isn’t as Dead as They Say

LeanData

With so many email clients, malware protection tools, and spam filter services in use, email statistics are getting very messy. Between deliverability problems and email scanners messing with your open rates, how can we use this email data to make better decisions? If so, how can we normalize the data over time?

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How to increase your conversion rate in email marketing

Conversica

How can you optimize your email marketing strategy to compel your audience to engage with your team at the right time and proceed along the path toward conversion? The following tips will provide a framework that you can use to evaluate your email marketing approach and revisit best practices. Expected and readable. Always be testing.

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Marketing Automation Interview Questions (Use-case based)

Capstone Insights

In trying to find a solid power user to join your marketing team, it can be hard to tell the difference and often the interviewer doesn’t know what to look for. The objective isn’t to make sure that the person can rattle off every response that I’ve listed. templates can reduce work effort. What advice would you give him?

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5 Simple Steps for Building Your Owned Audience

DivvyHQ

Turns out, content marketing is much easier and more effective when you have an existing, owned audience that has already opted in (in some fashion) to hearing or learning from you. Because of this permission, you have more control over the engagement and can make regular deposits in their bank of trust.

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Video Email Marketing: How to Boost Your Sends with Video

Vidyard

If you printed out all the emails sent each year, they’d stretch to Mars and back three times. Video in email captures people’s imagination in a way that text just can’t— especially in B2B , where buyers want to see interesting things, but all too often, don’t. What Kinds of Emails Can You Put Videos In?

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Video Email Marketing: How to Use Embedded Video to Boost Sends

Vidyard

If you printed them out and stacked them up, they’d reach all the way to Mars (probably). We made a video version of this blog so you can do precisely that! There are a few simple things you can do to ensure your messages land successfully. What Kinds of Emails Can You Put Videos In? How to Add Video in Email 4.1

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The Sales Playbook to Social Selling

Hubspot

And because it's more the exception than the rule, social selling can become a differentiator for sales organizations that adopt it early. There are several steps reps can take to get started with social selling: 1. Check out the profiles of your customers and prospects. Find out, and then follow suit.