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Online Marketing Institute
NOVEMBER 1, 2010
April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. Inside Sales And Telemarketing Help Boost B2B Brands: Really?
Convince & Convert
FEBRUARY 27, 2015
But those catching on are seeing a real, and measurable, impact on their marketing and sales goals, not just higher view counts. Whether you’re in a marketing, sales, or IT role, and whether you’re thinking about the why, when, or how of investing resources in online video, this report is an imperative read.
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The Effective Marketer
JULY 30, 2012
What hiring companies want: someone that understands how to prepare for and conduct a webinar (aka the logistics ), how to market a webinar, and how to use webinars effectively as part of the marketing mix. You’ve got to understand how email marketing works , how it is used successfully and what pitfalls to avoid.
Vidyard
APRIL 4, 2014
As a marketer, there are times when either option is well and good, but a lot of the time you’re hoping to make helpful content to generate leads or guide prospects through the sales funnel. In this post I roundup six examples of effective CTAs to help you decide which actions you’ll prompt with your next video.
Marketing Insider Group
DECEMBER 22, 2011
#SM #marketing. Studies show social media a long way from integrated into the marketing mix. marketing #SM. RT @ derekedmond : Latest Post: 18 B2B Marketing Presentations to Favorite on #Slideshare [link] via @ komarketing #B2B. e6e6e6 ;'> March 23, 2011 9:01 am via HootSuite Reply Retweet Favorite. yourfrontstep.
Televerde
AUGUST 1, 2019
A robust demand generation strategy should serve as the foundation that supports your entire marketing strategy – from awareness to sale. The key idea here is to help the audience, the market, and the buyer’s journey. This will help you zero in on messaging and outreach tactics that resonate.
ViewPoint
SEPTEMBER 5, 2013
Via Chief Marketer. 3 Marketing Mistakes Most Companies Make. In this article, Eric Holtzclaw, author of Laddering, shares the three most common mistakes he encounters when clients approach him for help with a failing product or marketing campaign. Via Eloqua. Infographic: Spice Up Your Marketing Mix.
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