ViewPoint

SEPTEMBER 5, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. How Marketing Can Deliver Qualified Leads. The ever-present gap between marketing and sales continues for many businesses. Via Chief Marketer. 3 Marketing Mistakes Most Companies Make.

PointClear 120

PointClear B2B Marketing Eloqua Multi-Channel 120

Content Standard

NOVEMBER 3, 2015

The same study found that, on average, companies are attributing 23 percent of their total sales to email marketing. According to a report by the Direct Marketing Association, email marketing yields an ROI of 4,300 percent for US brands. Curt Franke – Application Sales Manager, Eloqua (Oracle Marketing Cloud).

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41

Content Standard

NOVEMBER 3, 2015

The same study found that, on average, companies are attributing 23 percent of their total sales to email marketing. According to a report by the Direct Marketing Association, email marketing yields an ROI of 4,300 percent for US brands. Curt Franke – Application Sales Manager, Eloqua (Oracle Marketing Cloud).

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40