Convince & Convert

FEBRUARY 27, 2015

Those are some staggering numbers, and most marketers are starting to appreciate that numbers like these translate to huge opportunity when shifted into a business context. But those catching on are seeing a real, and measurable, impact on their marketing and sales goals, not just higher view counts. billion videos in 365 days.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

The Effective Marketer

JULY 30, 2012

If you ever hired a recent college graduate for a marketing position at your company, odds are you were amazed at their lack of knowledge. Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software.

Education 100

Education Marketing Automation Services Work Management Planning 100

Vidyard

APRIL 4, 2014

As a marketer, there are times when either option is well and good, but a lot of the time you’re hoping to make helpful content to generate leads or guide prospects through the sales funnel. By connecting your content to a clear CTA, you can be sure you’re being especially strategic in your video marketing efforts.

Landing Pages 52

Landing Pages Youtube Eloqua Sales Qualified Leads 52

ClickZ

OCTOBER 1, 2020

Sales and marketing alignment has become even more important as teams balance decreasting marketing budgets and increase in pressure to deliver more sales with less to keep the business alive. Advisory board members include key thought leaders positioned at the forefront of marketing, advertising, and technology. .

Cost 122

Cost Digital Transformation Trends Top of Funnel 122

Convince & Convert

JANUARY 11, 2017

Few digital marketers entirely neglect marketing analytics. Barry: I read a post on your blog about tracking social media KPIs where you wrote, “One of the reasons some B2B marketers are resistant to using social media is the difficulty in measuring social media ROI.”. But are they seizing their full power? Daniel: Yeah.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

Televerde

AUGUST 1, 2019

This is often the case for many marketers when it comes to demand generation. Like many concepts in modern B2B marketing, every company has their definition of demand generation. Is it sales or marketing? The key idea here is to help the audience, the market, and the buyer’s journey. Branding or direct response?

Demand Generation Agencies 61

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 61

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100