Online Marketing Institute
NOVEMBER 1, 2010
B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. Email and e-newsletters use now equals tradeshows in popular use.
Convince & Convert
FEBRUARY 27, 2015
While many have seen quick success implementing basic video marketing tactics and using YouTube to scale their video libraries, most don’t yet have an appreciation for how to approach this channel in a strategic manner and what the real potential is for video technology within the context of modern marketing and sales programs.
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The Effective Marketer
JULY 30, 2012
If you ever hired a recent college graduate for a marketing position at your company, odds are you were amazed at their lack of knowledge. Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software.
Vidyard
APRIL 4, 2014
As a marketer, there are times when either option is well and good, but a lot of the time you’re hoping to make helpful content to generate leads or guide prospects through the sales funnel. By connecting your content to a clear CTA, you can be sure you’re being especially strategic in your video marketing efforts.
Marketing Insider Group
DECEMBER 22, 2011
How to Achieve Inbound Marketing Success in Less Than a Month [link]. B2B Inbound Marketing: Top tactics for social media, SEO, PPC and optimization [link]. SM #marketing. Studies show social media a long way from integrated into the marketing mix. marketing #SM. MarketingSherpa. MarketingSherpa.
ClickZ
OCTOBER 1, 2020
Sales and marketing alignment has become even more important as teams balance decreasting marketing budgets and increase in pressure to deliver more sales with less to keep the business alive. Advisory board members include key thought leaders positioned at the forefront of marketing, advertising, and technology. .
Convince & Convert
JANUARY 11, 2017
While your average tweeters usually take inventory of the basics, such as share counts and likes, very few are equipped to unravel deeper and more meaningful data that can be attributed to leads and sales. This tactic is called social media attribution. The main objective was leads for the sales team. Daniel: Definitely.
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