Convince & Convert
FEBRUARY 27, 2015
While many have seen quick success implementing basic video marketing tactics and using YouTube to scale their video libraries, most don’t yet have an appreciation for how to approach this channel in a strategic manner and what the real potential is for video technology within the context of modern marketing and sales programs.
The Effective Marketer
JULY 30, 2012
What hiring companies want: someone that understands how to prepare for and conduct a webinar (aka the logistics ), how to market a webinar, and how to use webinars effectively as part of the marketing mix. You’ve got to understand how email marketing works , how it is used successfully and what pitfalls to avoid.
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Vidyard
APRIL 4, 2014
As a marketer, there are times when either option is well and good, but a lot of the time you’re hoping to make helpful content to generate leads or guide prospects through the sales funnel. Your brand can use this type of CTA to lead viewers on a strategic content journey or path. ” *click*).
ClickZ
OCTOBER 1, 2020
As martech players emerge to address increased shifts to digital, companies are caught in the middle of an explosion of complexity, trying to figure out how best to leverage new technology with little time to plan. Advisory board members include key thought leaders positioned at the forefront of marketing, advertising, and technology. .
Convince & Convert
JANUARY 11, 2017
While your average tweeters usually take inventory of the basics, such as share counts and likes, very few are equipped to unravel deeper and more meaningful data that can be attributed to leads and sales. The main objective was leads for the sales team. That speaks to marketing justifying its existence and its efforts, doesn’t it?
Televerde
AUGUST 1, 2019
Like many concepts in modern B2B marketing, every company has their definition of demand generation. Is it sales or marketing? The best explanation that I’ve heard likens demand generation to a marketing umbrella , where tactics converge to reach the right people, at the right time, with the right message. .
OutboundView
SEPTEMBER 20, 2018
If you’re a small businesses or startup that is looking for strategies to identify new sales opportunities, this guide is for you. If you’ve proven product/market fit, have your first 10-15 customers, and now want a strategy to scale sales and marketing, this guide is for you. How much do you spend on sales and marketing?
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